Blogging Tools You Probably Aren’t Using to Scale Your Blog

Blogging Tools You Probably Aren’t Using to Scale Your Blog

Thanks to the advancement of technology, you can easily increase your efficiency of blog growth by using a few new and some already popular tools.

Read on to discover the tools used by bloggers!

How Embedding YouTube Videos on Your Blog Backfires

How Embedding YouTube Videos on Your Blog Backfires

Many bloggers add YouTube videos to their posts. Often the whole post consists of a video. Here are the most common ways how embedding YouTube videos on your blog backfires.

Free Blogger Outreach Template

Free Blogger Outreach Template

As you might have noticed I’ve been talking about outreach and more specifically blogger outreach repeatedly.

I’ve done lots of outreach myself as well over the years. This time I want to go beyond mere advice.

The “Content is King” Quote Meaning – It’s Not What You Think

The “Content is King” Quote Meaning – It’s Not What You Think

You have probably heard the “content is king” quote a hundred times already.

Did you ever wonder about the actual meaning of it? It’s not what you think!

What’s Your Name and How to Use it for a Site or Blog?

What’s Your Name and How to Use it for a Site or Blog?

Hello! My name is John Smith! You can call me agent Smith. What’s your name? Come on! That’s an innocent question, isn’t it? OK, I admit it! I tricked you. My name is not Smith. It could have been though….

How to Make Your Website User Friendly Like Fashion Magazines

How to Make Your Website User Friendly Like Fashion Magazines

There is a whole lot digital media could learn about making user friendly websites from the rules and practices applied by their printed counterpart, especially glossy fashion magazines.

The FIRE UP Approach: How to Optimize Websites for People

The FIRE UP Approach: How to Optimize Websites for People

How do you optimize websites for people that is actual readers who are suffering from chronic attention shortage? You need to make them findable, intriguing, readable, engaging, usable, popular or in short “fire up“. “fire someone up – Fig. to…

Platform Independent Online Publishing

Platform Independent Online Publishing

Platform independence is a term known from programming. It’s not solely about software though. In reality it matters for website owners and online publishers as well. How to become independent from Google and Facebook?

How to Work Remotely Without Going Crazy

How to Work Remotely Without Going Crazy

Many of us regard 9 to 5 office jobs as pure hell and dream of working remotely. It seems like a dream come true but is it really that simple?

Working remotely doesn’t mean you don’t have a boss anymore and there are some challenges you’ll have to face along the way.

What is Content Curation? Examples and How to

What is Content Curation? Examples and How to

Along with the content marketing wave there comes another term – content curation. What is it? What does it really mean? Do you have examples? How to practice it properly? Read on to find out!

10 Years of SEO 2.0 – The Greatest Hits

10 Years of SEO 2.0 – The Greatest Hits

This blog officially went live 10 years ago. I compiled a greatest hits list of memorable and still relevant posts. This is a subjective selection!

Simple Blogging Inspiration Techniques

Simple Blogging Inspiration Techniques

Blogging on a regular basis requires constant research for new topics to cover. In order to search for new material you need to know what to search for in the first place. You need blogging inspiration as a prerequisite for…

What is Your Implicit Content Strategy in One Sentence?

What is Your Implicit Content Strategy in One Sentence?

You don’t really need content strategy do you? You don’t even have one! You just write and publish. That’s it! Why do I need a strategy “I’m not a general leading an army” you think. Yet you do have one…

101 Unique Blog Post Ideas to Grab

101 Unique Blog Post Ideas to Grab

* As you probably know I not only blog here on SEO 2.0 I also write for client blogs. For years I pitched a dozen or more ideas to a select few blogs on a monthly basis. Usually I sold…

How to Create Evergreen Content: Preventing Decay Right from the Start

How to Create Evergreen Content: Preventing Decay Right from the Start

When I started writing this blog in 2007 I didn’t plan for the long term. All that counted was now. It worked fine for a year or maybe even two. By now it means work though plus a risk of getting caught with spreading nonsense or linking out to corrupted sites.

Why Content is King – It's a Tyrant! How to Break Free

Why Content is King – It's a Tyrant! How to Break Free

I love writing so that content creation is a breeze for me. Most business people are overwhelmed when faced with the top down demand to create content for the Internet kings though. What can we do about it?

How to Blog Without Creating Content Yourself?

How to Blog Without Creating Content Yourself?

In the Internet marketing industry most pundits declare that you have to create quality content all the time. Content creation is often an overwhelming task. You have to reinvent the wheel all the time. In most other niches that’s almost…

Hyperbole is Dead or Writing for Trust

Hyperbole is Dead or Writing for Trust

* The excessive use of superlatives and hyperbole in blogging today leads to sensationalism fatigue. You actually lose parts of your audience when you are guilty of sensationalizing. Can you write attractively without exaggeration and cheap special effects so that…

Guest Post by Matt Cutts on Spammy Link Building [Satire]

Guest Post by Matt Cutts on Spammy Link Building [Satire]

This is a guest post by Matt Cutts, Google’s “head of spam” by day and well known SEO blogger by night. I added some text decoration/formatting here and there to stress the main message and to improve readability. In my…

The Perfect Outreach Message Example

The Perfect Outreach Message Example

* One day an outreach message that I got has worked immediately. Why? It was perfect! It was so good that I decided to show it off and explain why it’s perfect in detail. Of course you know by now…