10 Years of SEO 2.0 – The Greatest Hits

10 Years of SEO 2.0 – The Greatest Hits

This blog officially went live 10 years ago. I compiled a greatest hits list of memorable and still relevant posts. This is a subjective selection!

Simple Blogging Inspiration Techniques

Simple Blogging Inspiration Techniques

Blogging on a regular basis requires constant research for new topics to cover. In order to search for new material you need to know what to search for in the first place. Thus you need blogging inspiration as a prerequisite…

What is Your Implicit Content Strategy in One Sentence?

What is Your Implicit Content Strategy in One Sentence?

You don’t really need content strategy do you? You don’t even have one! You just write and publish. That’s it! Why do I need a strategy “I’m not a general leading an army” you think. Yet you do have one…

101 Unique Blog Post Ideas to Grab

101 Unique Blog Post Ideas to Grab

* As you probably know I not only blog here on SEO 2.0 I also write for client blogs. For years I pitched a dozen or more ideas to a select few blogs on a monthly basis. Usually I sold…

How to Prevent Content Decay Right from the Start

How to Prevent Content Decay Right from the Start

When I started writing this blog in 2007 I didn’t plan for the long term. All that counted was now. It worked fine for a year or maybe even two. By now it means work though plus a risk of getting caught with spreading nonsense or linking out to corrupted sites.

When Content is Tyrant – How to Break Free

When Content is Tyrant – How to Break Free

I love writing so that content creation is a breeze for me. Most business people are overwhelmed when faced with the top down demand to create content for the Internet kings though. What can we do about it?

How to Blog Without Creating Content Yourself?

How to Blog Without Creating Content Yourself?

In the Internet marketing industry most pundits declare that you have to create quality content all the time. Content creation is often an overwhelming task. You have to reinvent the wheel all the time. In most other niches that’s almost…

Hyperbole is Dead or Writing for Trust

Hyperbole is Dead or Writing for Trust

* The excessive use of superlatives and hyperbole in blogging today leads to sensationalism fatigue. You actually lose parts of your audience when you are guilty of sensationalizing. Can you write attractively without exaggeration and cheap special effects so that…

Guest Post by Matt Cutts on Spammy Link Building [Satire]

Guest Post by Matt Cutts on Spammy Link Building [Satire]

This is a guest post by Matt Cutts, Google’s “head of spam” by day and well known SEO blogger by night. I added some text decoration/formatting here and there to stress the main message and to improve readability. In my…

The Perfect Outreach Message Example

The Perfect Outreach Message Example

* Recently an outreach message that I got has not only worked immediately but it was so good that I decided to show it off and explain why it’s perfect in detail. Of course you know by now that outreach…

Overused Headline Formulas that Make Your Blog Look Stale

Overused Headline Formulas that Make Your Blog Look Stale

* By now everybody and their aunt knows that headlines are the most important part of any article. The wrong headline can make the best piece of writing literally disappear within the permanent storm of content promotion. This has lead…

Content Can’t Cure AIDS

Content Can’t Cure AIDS

* Summary: Content is not a one size fits all solution, especially for small business owners who can’t afford to become publishers. When does content actually make sense and how? What else can small businesses do that don’t have a…

The Luxury Resort Type of Blog

The Luxury Resort Type of Blog

* Ever since I have banned Google search on my blog I rely solely on direct, social media and other referral traffic. Oh, well, there is some search traffic from the likes of Bing, Yahoo, DuckDuckGo but it’s negligible. The…

Case Study: The Value of a Blog Post

Case Study: The Value of a Blog Post

Sometimes when I tell business owners how much I charge for blog posts they tell me that it’s expensive. Of course it’s not. Why?   Creating content vs link building At the same time they would gladly throw that same…

Broken Social Media: Anti-Social Sites vs Alternatives

Broken Social Media: Anti-Social Sites vs Alternatives

* Some of the so called social media sites are broken and a waste of time. In fact they are not social at all, they are anti-social. You not only waste your time using them you also get viciously attacked,…

Rising Above the Noise Level of the Web

Rising Above the Noise Level of the Web

* Now that everybody has to create “great content” to please Google and its share holders the noise level of the Web is overwhelming. Everybody is forced to publish harder faster better stronger and of course more. So there is…

When Slow Corporations Take Over Swift Startups

When Slow Corporations Take Over Swift Startups

* One day the good old Yahoo has taken over the fresh and popular blogging community Tumblr. I was thinking for a while what it means. I took a deep breath and tried to recount other similar mergers in the…

The Best Free Feed Readers for Windows, Mac and Linux

The Best Free Feed Readers for Windows, Mac and Linux

* As I am probably not the only one to look for an feed reader I decided to share my list of those I think are the best ones. Most people until 2013 used Google Reader for RSS (and Atom)…

Blogging at Night

Blogging at Night

* You can blog like you go to work. You can also do it with passion. I’ve been blogging here with passion for a while.   How to find out whether blogging is for you Then it turned into work…

What’s Your Message?

What’s Your Message?

The perhaps most important question when you publish is “what’s your message?” or in layman’s terms: what do you want to say? The problem with the new “content is king” and “content marketing” craze is that it focuses on the…