Platform Independent Online Publishing

Platform Independent Online Publishing

Platform independence is a term known from programming. It’s not solely about software though. In reality it matters for website owners and online publishers as well. How to become independent from Google and Facebook?

How to Work Remotely Without Going Crazy

How to Work Remotely Without Going Crazy

Many of us regard 9 to 5 office jobs as pure hell and dream of working remotely. It seems like a dream come true but is it really that simple?

Working remotely doesn’t mean you don’t have a boss anymore and there are some challenges you’ll have to face along the way.

Link is President

Link is President

* The “Content is King” motto of large media conglomerates like has been misunderstood by content marketers. People appropriated it to mean that content is the most important aspect of your visibility strategy. It’s not. Content without shares and links…

SEO 2.0 Ebook: Table of Contents

SEO 2.0 Ebook: Table of Contents

The SEO 2.0 ebook is online! You can download the SEO 2.0 ebook for free in case you can’t afford to pay for it.

Is Your Site Mobile-Friendly or Just Pleasing Google?

Is Your Site Mobile-Friendly or Just Pleasing Google?

* The good news first: making a site mobile-friendly is easy. I have even converted my custom built and decade+ old main site to responsive web design myself. I managed to do it myself even though I don’t work as…

Roooarrr! How to Rise Above the Noise Blogging? Be Yourself!

Roooarrr! How to Rise Above the Noise Blogging? Be Yourself!

* We’re in the AI content flood era. So what? The noise level of the Web is overwhelming. Almost everybody does publish and uses so-called LLMs and of course more. Thus there is a huge amount of noise out there….

Questions to Ask Before Each Project Starts

Questions to Ask Before Each Project Starts

* So you are starting a new blog? Do you just consider buying a new domain? There are a lot of down to earth questions to ask! When? You have to ask the hard questions before you launch a website…

10 Things the Unnatural Links Penalty Taught me [Google SEO]

10 Things the Unnatural Links Penalty Taught me [Google SEO]

I didn’t expect to get penalized for unnatural links at all! That’s why I noticed it very late. It also sucked! Why? The whole process of dealing with the unnatural links penalty has been “problematic” itself to say the least….

When Slow Corporations Take Over Swift Startups

When Slow Corporations Take Over Swift Startups

* One day the good old Yahoo has taken over the fresh and popular blogging community Tumblr. I was thinking for a while what it means. I took a deep breath. Then I recounted other similar mergers in the past…

Dangerous Links: Why & How Google Wants to Abolish Hypertext

Dangerous Links: Why & How Google Wants to Abolish Hypertext

* Are links unnatural or even dangerous? The Web is built upon so called hypertext. Why is hypertext called hyper in the first place? Isn’t it just text published on the Internet? The hyper-aspect stems from hyperlinks. It’s not because…

Google is Sunsetting Search

Google is Sunsetting Search

* One day back in 2012 the most important topic on the Internet was the unexpected demise of Google Reader. It was a popular tool to read and share content from blogs by subscribing to their so called feeds. Why…

Do You Have What it Takes to Become an Influencer?

Do You Have What it Takes to Become an Influencer?

Influencers are the new elite of the Internet age. We all want to connect with them! Don’t we? It’s not just that. We all want to become influencers. Instagram is the site that has pushed the influencer hype to new…

Advantages of Google-Free Blogging

Advantages of Google-Free Blogging

* OK, I really got fed up and one day I banned Google on this blog. You will believe what happened next! In sheer numbers I got far less “traffic” of course. Often traffic from Google is not desirable though….

Non-Google Link Building for Search Emancipated Optimization

Non-Google Link Building for Search Emancipated Optimization

* It may be a surprise to you but link building has been thriving long before Google. When I went online and started publishing in 1997 Google didn’t even exist. Many search engines like Infoseek Webcrawler Altavista already did but…

Steal This Blog! SEO2.blog Uses Creative Commons License

Steal This Blog! SEO2.blog Uses Creative Commons License

* For many years I admired the Creative Commons movement. Yet I have not only been a big fan of community and sharing. I also used a lot of Creative Commons licensed images here on the SEO2.blog! Usually I uploaded…

Google Alternatives: Search, Mail, Analytics, Docs…

Google Alternatives: Search, Mail, Analytics, Docs…

* One day I banned Google search bots on my blog. After that I felt more confident about becoming independent from Google. You don’t have to be a minimalist self improvement guru who wants to live a perfect life to…

Why I Banned Google on my Blog

Why I Banned Google on my Blog

I banned Google on my blog in 2012. Why? Isn’t it ironic for a self proclaimed SEO (as in “search engine optimization”) blog to ban Google? Let me tell you the whole story below! The enthusiastic start of this blog…

Positive SEO Example Campaign to Take Part in

Positive SEO Example Campaign to Take Part in

* How positive SEO works Last time I defined what I consider to be positive SEO. Also I went into detail to explain my concept of Google Parkour. How does it work? You link out to your “competitor” in case…

Get Linkable Assets Not Link Building

Get Linkable Assets Not Link Building

Are you interested in link building? Yes, that’s what you think. In reality you need something else though: linkable assets! Let me explain. How? As an independent consultant who hasn’t dozens of employees to do his work. The Han Solo…

Pinterest or How to Evaluate Social Media Opportunities

Pinterest or How to Evaluate Social Media Opportunities

Every year or so a new social media “next big thing” appears on the Internet. Sometimes it’s a fairly new site gaining traction fast, sometimes it’s a household name that finally arrives in the mainstream. As a business person you…