Platform Independent Online Publishing

Platform Independent Online Publishing

Platform independence is a term known from programming. It’s not solely about software though. In reality it matters for website owners and online publishers as well. How to become independent from Google and Facebook?

How to Work Remotely Without Going Crazy

How to Work Remotely Without Going Crazy

Many of us regard 9 to 5 office jobs as pure hell and dream of working remotely. It seems like a dream come true but is it really that simple?

Working remotely doesn’t mean you don’t have a boss anymore and there are some challenges you’ll have to face along the way.

Link is President

Link is President

* The “Content is King” motto of large media conglomerates like Microsoft and News Corp has been misunderstood by content marketers. People appropriated it to mean that content is the most important aspect of your visibility strategy. It’s not. Content…

SEO 2.0 Ebook: Table of Contents

SEO 2.0 Ebook: Table of Contents

The SEO 2.0 ebook is online! You can download the SEO 2.0 ebook for free in case you can’t afford to pay for it.

Is Your Site Really Mobile-Friendly or Just Pleasing Google?

Is Your Site Really Mobile-Friendly or Just Pleasing Google?

* The good news first: making a site mobile-friendly is easy. I have converted my custom built and decade+ old main site to responsive web design myself. I managed to do it myself even though I don’t work as a…

Rising Above the Noise Level of the Web

Rising Above the Noise Level of the Web

* Now that everybody has to create “great content” to please Google and its share holders the noise level of the Web is overwhelming. Everybody is forced to publish harder faster better stronger and of course more. So there is…

Questions to Ask Yourself Before Each Project

Questions to Ask Yourself Before Each Project

* There are a lot of down to earth questions to ask yourself before you launch a website or blog. The big ones like “how will this pay for itself” aka the business model or “who is going to read…

10 Things the Unnatural Links Penalty Taught me About Google and SEO

10 Things the Unnatural Links Penalty Taught me About Google and SEO

I didn’t expect to get penalized for unnatural links at all, that’s why I noticed it very late. Also the whole process of dealing with the unnatural links penalty has been “problematic” itself to say the least. Here are the…

When Slow Corporations Take Over Swift Startups

When Slow Corporations Take Over Swift Startups

* One day the good old Yahoo has taken over the fresh and popular blogging community Tumblr. I was thinking for a while what it means. I took a deep breath and tried to recount other similar mergers in the…

Dangerous Links: Why & How Google Wants to Abolish Hypertext

Dangerous Links: Why & How Google Wants to Abolish Hypertext

* Are links unnatural or even dangerous like some SEO experts repeat after Google? The Web is built upon so called hypertext. Why is hypertext called hyper? It’s not because of all the hypes we witness on the Internet. The…

When Will Google Sunset Search?

When Will Google Sunset Search?

* One day the most important topic on the Internet was the demise of Google Reader. It was a popular tool to read and share content from blogs by subscribing to their so called feeds.   The side-effects of market…

Do You Have What it Takes to Become an Influencer?

Do You Have What it Takes to Become an Influencer?

* Influencers are the new elite of the Internet age. We all want to connect with them, we all want to become influencers.   Do you really want to become influential? Today I do not want to focus why it…

Advantages of Google-Free Blogging

Advantages of Google-Free Blogging

* OK, I really got fed up an done day I banned Google on this blog. You will believe what happened next. In sheer numbers I get less “traffic” of course. Often traffic from Google is not desirable though. I…

Non-Google Link Building for Search Emancipated Optimization

Non-Google Link Building for Search Emancipated Optimization

* It may be a surprise to you but link building has been thriving long before Google. When I went online and started publishing in 1997 Google didn’t even exist. Many search engines like Infoseek Webcrawler Altavista already did but…

Steal This Blog! SEO 2.0 Goes Creative Commons

Steal This Blog! SEO 2.0 Goes Creative Commons

* Over the years I admired the Creative Commons movement. I have not only been a big fan of it. I also used a lot of Creative Commons licensed images here on my blog as metaphorical illustrations of my articles….

Un-Google Yourself With These Alternative Tools

Un-Google Yourself With These Alternative Tools

* One day I banned Google on my blog. After that I felt more confident about becoming independent from Google. You don’t have to be minimalist self improvement guru who wants to live a perfect life to realize that Google…

Why I Am Banning Google on my Blog

Why I Am Banning Google on my Blog

* I am banning Google on my blog. Why? Isn’t it ironic for a self proclaimed SEO blog to ban Google? Let me tell you the whole story. When I started out this blog in 2007 I did not get…

Positive SEO Example Campaign to Take Part in

Positive SEO Example Campaign to Take Part in

* How positive SEO works Last time I defined what I consider to be positive SEO. Also I went into detail to explain my concept of Google Parkour. How does it work? You link out to your “competitor” in case…

You Want Link Building? You Need Something Else!

You Want Link Building? You Need Something Else!

Are you interested in link building? Yes, that’s what you think. In reality you need something else though. Let me explain. I’m just an independent consultant who hasn’t dozens of employees to do his work. I can take only a…

Pinterest or How to Evaluate Social Media Opportunities

Pinterest or How to Evaluate Social Media Opportunities

Hype as hype can! Unless you’ve been hiding in a cage for a few months you have heard the news: Pinterest [or insert latest social media hype here] is the best thing since sliced bread. I don’t want to join…