The FIRE UP Approach: How to Optimize Websites for People

The FIRE UP Approach: How to Optimize Websites for People

How do you optimize websites for people that is actual readers who are suffering from chronic attention shortage? You need to make them findable, intriguing, readable, engaging, usable, popular or in short “fire up“. “fire someone up – Fig. to…

How to Work Remotely Without Going Crazy

How to Work Remotely Without Going Crazy

Many of us regard 9 to 5 office jobs as pure hell and dream of working remotely. It seems like a dream come true but is it really that simple?

Working remotely doesn’t mean you don’t have a boss anymore and there are some challenges you’ll have to face along the way.

25+ Shocking Remarks on Search & Social Media to Drop During the Holidays

25+ Shocking Remarks on Search & Social Media to Drop During the Holidays

It’s the holiday season again. Christmas and New Year’s Eve are always a time when we are confronted with real life. We can’t connect to Facebook all the time, tinkering with websites is frowned upon by partners, children and other…

Content Curation Above Average is More Than Mindlessly Sharing Links

Content Curation Above Average is More Than Mindlessly Sharing Links

Along with the content marketing hype there comes another content craze – depending on the context a smaller or bigger one – it’s called content curation. Curation is seemingly everywhere, it’s great and everybody either does it or has to…

10 SEO Myths that Make You Look Stupid

10 SEO Myths that Make You Look Stupid

One of the most popular ways to teach people about search engine optimization seems to be to point out what’s wrong about it. There are plenty of “SEO myths” posts out there and they get shared a lot. I usually…

Are You After Traffic or Visitors?

Are You After Traffic or Visitors?

Are you after traffic or visitors? Do you want people to drive by your site or real visitors who stop by and stay for a while?

How to Use White Space or Get Swallowed by a Black Hole

How to Use White Space or Get Swallowed by a Black Hole

Nowadays the content provided on your website must be original, well written and thought of, and it must look appealing. How to reconcile both worlds?

Engagers to Follow On Twitter Instead of Bots

Engagers to Follow On Twitter Instead of Bots

When it comes to Twitter it’s really hard to find the actual people among all the bots and automated accounts. When you see links like buff.ly ow.ly if.tt in your Twitter stream then you are following automatons. I unfollow dead…

Link is President

Link is President

* The “Content is King” motto of large media conglomerates like Microsoft and News Corp has been misunderstood by content marketers. People appropriated it to mean that content is the most important aspect of your visibility strategy. It’s not. Content…

10 Years of SEO 2.0 – The Greatest Hits

10 Years of SEO 2.0 – The Greatest Hits

This blog officially went live 10 years ago. I compiled a greatest hits list of memorable and still relevant posts. This is a subjective selection!

Infographics Business People Need to Know

Infographics Business People Need to Know

You might have noticed that over the past decade I’ve never embedded infographics on this blog here. You might consider that to be paradoxical for someone like me who attempts to be ahead of the game. Why would I ignore…

SEO 2.0 Ebook Testimonials

The first SEO 2.0 ebook testimonials are in. Of course I’ve also had some people take a look at it before publication. I want to cite two of them, the third one has written his feedback in German so I…

SEO 2.0 Ebook: Table of Contents

SEO 2.0 Ebook: Table of Contents

The SEO 2.0 ebook is online! You can download the SEO 2.0 ebook for free in case you can’t afford to pay for it.

What is Your Implicit Content Strategy in One Sentence?

What is Your Implicit Content Strategy in One Sentence?

You don’t really need content strategy do you? You don’t even have one! You just write and publish. That’s it! Why do I need a strategy “I’m not a general leading an army” you think. Yet you do have one…

utm_source=crap: How Google Analytics Breaks Links + User Experience

utm_source=crap: How Google Analytics Breaks Links + User Experience

* Over the years Google – the dominant analytics provider on the market – and marketers have increasingly inserted so called utm_source etc. parameters into third party website addresses (so called URLs). I have warned against this type of URL…

Peak Outreach: Don’t Bug Influencers – Follow Engagers

Peak Outreach: Don’t Bug Influencers – Follow Engagers

* Over the years so called influencer marketing has become the new standard. A few years back it was already difficult to reach out to an influencer, after all such successful people were always busy.   Peak outreach These days…

SEO is Dead – PIG is the New SEO

SEO is Dead – PIG is the New SEO

* With a new wave of “SEO is Dead” posts appearing I thought it’s about time I added something to the debate again. Nowadays Google forces us to grant them access to private files like CSS stylesheets or JS scripts….

To Tweet or Not to Tweet? Pros & Cons of Twitter – Free Tools + Resources

To Tweet or Not to Tweet? Pros & Cons of Twitter – Free Tools + Resources

* When it comes to Twitter people are clearly divided. Some people hate Twitter, others love it. Both of them are right for different reasons. Actually there are many reasons to use Twitter or not. Here you’ll find plenty of…

Is Your Site Really Mobile-Friendly or Just Pleasing Google?

Is Your Site Really Mobile-Friendly or Just Pleasing Google?

* The good news first: making a site mobile-friendly is easy. I have converted my custom built and decade+ old main site to responsive web design myself. I managed to do it myself even though I don’t work as a…

humans.txt – Which Parts of Your Site to Hide for People Which Not

humans.txt – Which Parts of Your Site to Hide for People Which Not

* One day I’ve read a very good guide for humans on the robots.txt file which most people including me neglect. Why block content from bots at all? I prefer to optimize for people not bots and thus I imagined…