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Do solopreneurs still need a website? It’s 2025 already! There is barely a need to go to a “Web site”. Why? Google displays third party content right on Google itself. Traffic dwindles. Many people do not have websites. Even professionals…
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AI based search engines digest and regurgitate third party content. Why is that a problem for publishers or website owners? AI search does not usually lead searchers to sources. Thus we need new metrics to measure Web success. Will traffic…
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Twitter or now that Elon Musk rebranded it to X is despite all the drama still useful. It might be one of the most beneficial social media tools for businesses. Why? What are the X/Twitter benefits for business? Here are…
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Can you believe it? The role of social media manager is commonplace by now, yet… Most business people still make the same mistakes on social media. They harm their business by risking their reputation, traffic and ultimately bottom line! What…
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Pinterest has been in the news at the beginning of 2021. Why? Its share price grew by 270% on the stock market in 2020. Let’s consider an organic Pinterest marketing strategy … that allowed me to reach millions of viewers…