Do You Still Need a Website As a Solopreneur? It Depends!
Do solopreneurs still need a website? So it’s 2024. There is barely a need to go to a “Web site“. Why? Google displays third party content right on Google sites itself. Traffic dwindles. Many people do not have websites. Even professionals…
Social SEO Metrics to Embrace in 2024 Instead of Website Traffic
AI based search engines digest and regurgitate third party content. Why is that a problem for publishers or website owners? AI search does not usually lead searchers to sources. Thus we need new metrics to measure Web success. Will traffic…
The 10 Most Obvious Benefits of X/Twitter for Business
Twitter or now that Elon Musk rebranded it to X is despite all the drama still useful. It might be one of the most beneficial social media tools for businesses. Why? What are the X/Twitter benefits for business? Here are the most obvious ones!
Social Media Management: How to Fix Mistakes Business People Make
Can you believe it? The role of social media manager is commonplace by now, yet… Most business people still make the same mistakes on social media. They harm their business by risking their reputation, traffic and ultimately bottom line! How…
Organic Pinterest Marketing Strategy to Reach Millions
Pinterest has been in the news at the beginning of 2021. Why? Its share price grew by 270% on the stock market in 2020. Let’s consider an organic Pinterest marketing strategy … that allowed me to reach millions of viewers on the site itself.
5 Essential LinkedIn Content Techniques to Engage Your Audience
List of 5 must-do content techniques that you can implement on Linkedin to make your content highly engaging and differentiate your brand from the competition.
How to Use Instagram Marketing for Business? Influencers Can!
How to use Instagram marketing for business? You may be tempted to simply join the site and create content for it. Big mistake! Influencers can promote your business much more effectively.
How to Optimize Your Website for Privacy to Gain More Business
When it comes to online business: are you a creepy stalker invading people’s privacy for profit? Or do you optimize your website for privacy? Do you have dozens of trackers installed on your site?
How to Optimize Websites for People? Use the FIRE UP Approach!
How do you optimize websites for people? I mean actual readers! Especially those who are suffering from chronic attention shortage? You need to make websites or in short “fire up“. “fire someone up – Fig. to motivate someone; to make…
Platform Independent Online Publishing
Platform independence is a term known from programming. It’s not solely about software though. In reality it matters for website owners and online publishers as well. How to become independent from Google and Facebook?
25+ Shocking Remarks on Search & Social Media to Ruin the Holidays
It’s the holiday season again. Christmas and New Year’s Eve are always a time when we are confronted with real life. We can’t connect to Facebook all the time, tinkering with websites is frowned upon by partners, children and other…
Are You After Traffic or Visitors?
Are you after traffic or visitors? Do you want people to drive by your site or real visitors who stop by and stay for a while?
X-Twitter Engagers to Follow
When it comes to X-Twitter it’s really hard to find the actual people! Why? They are hidden among all the bots and automated accounts. When you see links like in your X-Twitter stream then you are following automatons. I unfollow…
Peak Outreach: Forget Influencers – Contact Engagers!
* Over the years so called influencer marketing has become the new standard. For a few years it is difficult to reach out to an influencer. After all such successful people were always busy. These days everybody and their aunt…
Pros & Cons of X/Twitter for Business and Personal Use
* When it comes to X or Twitter people are clearly divided. Some people hate X/Twitter, others love it. Both of them are right for different reasons. Actually there are many pros and cons of X/Twitter. Here you’ll find plenty…
How Mastodon & Ecosia Can Save Your Soul
When I started out on the Web in the late nineties it was full of enthusiasm and limitless possibilities. It was about equality, opportunity and technological utopia. Today corporate interests run paramount with gatekeepers like Google, Facebook, Apple building their own private Internet gated communities.
10 Habits of Highly Efficient Social Media Power Users
* Many people think social media is a waste of time! Others expect them to be some kind of promised land for self promotion. Both fail! The truth is of course somewhere in between those opposites. It of course depends…
Your Friend Shared this on Google+
Many people still consider social media and search two different things. They will even say things like “SEO is dead and will be replaced by SMO”. In reality by now there is only social search. Most people do not log…
How Cool Web Design Leads to Shareability Failure
* Do you remember the nineties? I started “designing” and coding websites back then. In the early days of the Web most sites sucked. Later than changed luckily. Yet even on the modern Web some sites are rather flashy than…
Broken Social Media: Anti-Social Sites vs Alternatives
* Some of the so called social media sites are broken and a waste of time. In fact they are not social at all, they are anti-social. Don’t Waste Your Time – Move On! You not only waste your time…
