Social Media

  • Reddit is on top of everybody’s search results nowadays. Yet it’s still mostly an English-language tool and the audience is largely American. The world is not just English-speaking though! The Internet has also other options in different languages. The more…

  • Why SEOs Fail on Social Media

    * Many search engine optimizers are still stuck in the past. These old school practitioners fail to adapt. They struggle with the new social media driven environment of Search Everywhere Optimization! They attempt to apply rules of the legacy Web…

  • Moving Towards a New Definition of SEO

    * I promised you a redefinition of SEO when I started this blog. Thus I called it SEO 2.0! It’s just seo2.blog now yet .. … it’s still in the name of it. “Where is it?” you might ask. Until…

  • * Back in 2013 BuzzFeed reported that search traffic was outnumbered by social media as a referral source. “Traffic from Google to digital publishers dropped 30% over the past eight months.” By 2026 the situation is much different. Publishers lose…

  • Are You After Traffic or Visitors?

    Are you after traffic or visitors? Do you want people to drive by your site or real visitors who stop by and stay for a while?