Do You Have What it Takes to Become an Influencer?

Do You Have What it Takes to Become an Influencer?

Influencers are the new elite of the Internet age. We all want to connect with them! Don’t we? It’s not just that. We all want to become influencers. Instagram is the site that has pushed the influencer hype to new…

Pinterest Optimization for SEO Machos

Pinterest Optimization for SEO Machos

* “Pinterest Optimization for SEO Machos” is a guest post by Adrienne of Pongra. I have added some ugly remarks about male SEO practitioners in the post. I also made the headline a bit more controversial plus improved the readability…

How Relationship Building for SEO Works Without Link Begging

How Relationship Building for SEO Works Without Link Begging

It’s official: relationship building increasingly replaces link building in SEO. That’s truly amazing news! I’ve been preaching relationships for years before the approach arrived in the SEO mainstream. I’m glad it has. There is just one problem with relationship building…

Here Comes the Future: Teaching Social Media

Here Comes the Future: Teaching Social Media

“Here Comes the Future: Teaching Social Media” is a contribution by Dustin Verburg. I added the teaser image and text formatting like bold, italics, paragraphs, citations and lists. One day I read an article about a lawmaker in Trenton, NJ…

Content is Tyrant: Is it Publish or Perish for Everybody Now?

Content is Tyrant: Is it Publish or Perish for Everybody Now?

* Summary: In the era of “content marketing” it’s not just scientists and SEO specialists who have to create content to survive. Every business seemingly has to as Google etc. needs content to monetize. Do you have to submit to…

Do Social Media Conversation, Engagement & Sales Suck?

Do Social Media Conversation, Engagement & Sales Suck?

* Some self-proclaimed social media experts try to get noticed by questioning the obvious! They declare all the social media best practices we take for granted to be nonsense or choose to ignore them. Do social media really suck when…

7 Kinds of Tweets You Need to Publish Daily

7 Kinds of Tweets You Need to Publish Daily

 * While doing blogger outreach and relations for clients I often have to explain what it is and what it entails. The most important thing is the value proposition I said last time. On the other hand you need a…

Free Consultation for Non-Profits, Charities & Activist Groups

Free Consultation for Non-Profits, Charities & Activist Groups

I offer a free consultation on blogging, social media + search for non-profits, charities and activist groups once a week. Contact me when you need one. Let me help you save the world. Nobody can do alone and every organization…

IFTTT Applets for Ethical SEO & Social Media Automation

IFTTT Applets for Ethical SEO & Social Media Automation

With so called IFTTT applets you can engage the world without moving a finger. “What are IFTTT applets?” you might ask. IFTTT is an acronym for “if this then that”. It’s a service that allows cross-site programming of multiple other…

Pinterest Marketing Mistakes People Make and Quick Fixes

Pinterest Marketing Mistakes People Make and Quick Fixes

Pinterest? You are doing it wrong! OK, I admit it, I have been using Pinterest for many years already. Yet I haven’t done any “marketing” over there. I just used it like a normal person would. By now I have…

Future Proof SEO Strategy: Real Life Link Building

Future Proof SEO Strategy: Real Life Link Building

* Over the years I have repeatedly expressed my belief that the only way to do proper SEO in a social media world is to forge relationships. I have never elaborated on it in a single post here on SEO…

The 3 Social Sites Every Business and Professional Should Use

The 3 Social Sites Every Business and Professional Should Use

Many people argue that there is no single social media to go after for businesses trying to “join the conversation”. They’re right to some extent but I disagree nonetheless. There are just 3 social media sites you have to join…

Pinterest or How to Evaluate Social Media Opportunities

Pinterest or How to Evaluate Social Media Opportunities

Hype as hype can! Unless you’ve been hiding in a cage for a few months you have heard the news: Pinterest [or insert latest social media hype here] is the best thing since sliced bread. I don’t want to join…

40 Advanced SEO Services to Invest in

40 Advanced SEO Services to Invest in

* Unless you lived under a rock for the last decade you already invest time and money in your online presence by using a number of tools and services: web design social media management search engine optimization website analytics That’s…

Hands On Google Social SEO Techniques for Personal Search

Hands On Google Social SEO Techniques for Personal Search

When it comes to personal search you have to choose to get your hands dirty! This is hands on actionable advice! Neither personal search or social search is new to Google. Google search results have been personalized for over a…

10 Fatal Content Strategy Mistakes Most Businesses Make

10 Fatal Content Strategy Mistakes Most Businesses Make

* Everybody seems to agree by now that you need “great content“ to succeed on the Web. Both social media and search engines require quality content as their business model relies on others, us, to create that content. The problem…

Can You Keep Up with the Joneses?

Can You Keep Up with the Joneses?

A few days ago I’ve watched a very intriguing movie called The Joneses. It’s about a seemingly happy family who is moving to a new city. Their main motive is to sell products though. How do they do it? They…

Science vs Reality: Do Not Obey Scientists – Practice What Works

Science vs Reality: Do Not Obey Scientists – Practice What Works

* More than once I had a lively “science” discussion on Twitter with sometimes very opinionated individuals. In some cases they were rather dogmatic. Some people treat science like a religion and blindly believe in it while they treat those…

Quora for Business: Is the Q&A Site Worth the Effort?

Quora for Business: Is the Q&A Site Worth the Effort?

Yahoo Answers dominated the Q&A space around 2010 when the Quora hype started and I originally wrote this article. Quora was barely visible at the start. In 2017 Quora finally overtook Yahoo Answers according to Google Trends: Many people ask…

L​ead or Follow?

L​ead or Follow?

One of the most important factors of success is not being satisfied with merely following. When you are just following orders following trends following people instead of being yourself and doing what’s best for you you won’t succeed. It’s not…