Ouch: Relationship Building is Not about SEO at All!

Ouch: Relationship Building is Not about SEO at All!

It’s official now: relationship building replaces link building in SEO. I’ve been preaching relationships for years but now the approach arrived in the SEO mainstream. I’m glad it has. There is just one problem with relationship building as applied using…

Here Comes the Future: Teaching Social Media

Here Comes the Future: Teaching Social Media

“Here Comes the Future: Teaching Social Media” is a guest post by Dustin Verburg. I added the image and text formatting like bold, italics, paragraphs, citations and lists. One day I read an article about a lawmaker in Trenton, NJ…

Content is Tyrant: Is it Publish or Perish for Everybody Now?

Content is Tyrant: Is it Publish or Perish for Everybody Now?

* Summary: In the era of “content marketing” it’s not just scientists and SEO specialists who have to create content to survive. Every business seemingly has to as Google etc. needs content to monetize. Do you have to submit to…

Social Media Conversation, Engagement & Sales Suck Say Nitpickers

Social Media Conversation, Engagement & Sales Suck Say Nitpickers

* There is a new trend in social media expert circles: nitpickers declare all the social media basics we take for granted to be nonsense or choose to ignore them.   Social Science vs Social Media Science I haven’t finished…

7 Kinds of Tweets You Need to Publish Daily

7 Kinds of Tweets You Need to Publish Daily

 * While doing blogger outreach and relations for clients I often have to explain what it is and what it entails. The most important thing is the value proposition I said last time. On the other hand you need a…

Free Consultation for Non-Profits, Charities & Activist Groups

Free Consultation for Non-Profits, Charities & Activist Groups

I offer a free consultation on blogging, social media + search for non-profits, charities and activist groups once a week. Contact me when you need one. Let me help you save the world. Nobody can do alone and every organization…

IFTTT Applets for Ethical SEO & Social Media Automation

IFTTT Applets for Ethical SEO & Social Media Automation

After months of lurking I have one day shared all my IFTTT applets. “What are IFTTT applets?” you might ask. IFTTT is an acronym for “if this then that”. It’s a service that allows cross-site programming of multiple other services…

7 Pinterest Mistakes Many Users Make and Quick Fixes

7 Pinterest Mistakes Many Users Make and Quick Fixes

Pinterest? You are doing it wrong! OK, I admit it, I have been using Pinterest for some months already. I haven’t done any “marketing” over there. I just used it like a normal person would. I picked some of my…

Future Proof SEO Strategy: Real Life Link Building

Future Proof SEO Strategy: Real Life Link Building

* Over the years I have repeatedly expressed my belief that the only way to do proper SEO in a social media world is to forge relationships. I have never elaborated on it in a single post here on SEO…

Social Sites Every Business and Professional Should Use

Social Sites Every Business and Professional Should Use

Many people argue that there is no single social media to go after for businesses trying to “join the conversation”. They’re right to some extent but I disagree nonetheless. There are 5 social media sites you have to join and…

Pinterest or How to Evaluate Social Media Opportunities

Pinterest or How to Evaluate Social Media Opportunities

Hype as hype can! Unless you’ve been hiding in a cage for a few months you have heard the news: Pinterest [or insert latest social media hype here] is the best thing since sliced bread. I don’t want to join…

40 Advanced Social Media & SEO Services to Invest in Now

40 Advanced Social Media & SEO Services to Invest in Now

* Unless you lived under a rock for the last decade you already invest time and money in your online presence by using a number of tools and services: web design social media management search engine optimization website analytics That’s…

Hands On Google Social Search SEO Techniques for Getting Personal

Hands On Google Social Search SEO Techniques for Getting Personal

While everybody was writing posts what the Google personal search means for SEO I chose to make my hands dirty with hands on actionable advice! Then I decided to be more conservative and just summarized a few common sense hands…

10 Fatal Content Strategy Mistakes Most Businesses Make

10 Fatal Content Strategy Mistakes Most Businesses Make

* Everybody seems to agree by now that you need “great content“ to succeed on the Web. Both social media and search engines require quality content as their business model relies on others, us, to produce that content. The problem…

Can You Keep Up with the Joneses?

Can You Keep Up with the Joneses?

A few days ago I’ve watched a very intriguing movie called The Joneses. It’s about a seemingly happy family who is moving to a new city. Their main motive is to sell products though. How do they do it? They…

Science vs Reality: Do Not Obey Scientists – Practice What Works

Science vs Reality: Do Not Obey Scientists – Practice What Works

* More than once I had a lively discussion on Twitter with sometimes very opinionated individuals. In some cases they were rather dogmatic. I won’t name them here to prevent this debate from becoming personal. Let it be said that…

Quora vs Yahoo Answers: Which Q&A Site is Better for Your Business?

Quora vs Yahoo Answers: Which Q&A Site is Better for Your Business?

Yahoo Answers dominated the Q&A space around 2010 when the Quora hype started and I originally wrote this article. Quora was barely visible at the start. In 2017 Quora finally overtook Yahoo Answers according to Google Trends: Many people ask…

L​ead or Follow?

L​ead or Follow?

One of the most important factors of success is not being satisfied with merely following. When you are just following orders following trends following people instead of being yourself and doing what’s best for you you won’t succeed. It’s not…

How Social Networking Has Killed Digg and SEO 1.0

How Social Networking Has Killed Digg and SEO 1.0

in 2007 I boldly predicted that social browsing services like StumbleUpon will kill the popular social news site Digg and SEO 1.0. Did they? No. I was wrong. Social networking did though. Let me explain. StumbleUpon was the first and…

10 Internet Legends Everybody Should Know

10 Internet Legends Everybody Should Know

You certainly know urban legends already. Stories, misconceptions and myths that sound enticing and thus get spread through gossip all over the place. Urban legends mostly proliferate where people use to meet for small talk, thus “urban”. The Internet is…