Platform Independent Online Publishing

Platform Independent Online Publishing

Platform independence is a term known from programming. It’s not solely about software though. In reality it matters for website owners and online publishers as well. How to become independent from Google and Facebook?

How to Work Remotely Without Going Crazy

How to Work Remotely Without Going Crazy

Many of us regard 9 to 5 office jobs as pure hell and dream of working remotely. It seems like a dream come true but is it really that simple?

Working remotely doesn’t mean you don’t have a boss anymore and there are some challenges you’ll have to face along the way.

Are You After Traffic or Visitors?

Are You After Traffic or Visitors?

Are you after traffic or visitors? Do you want people to drive by your site or real visitors who stop by and stay for a while?

SEO 2.0 Ebook: Table of Contents

SEO 2.0 Ebook: Table of Contents

The SEO 2.0 ebook is online! You can download the SEO 2.0 ebook for free in case you can’t afford to pay for it.

What is Your Implicit Content Strategy in One Sentence?

What is Your Implicit Content Strategy in One Sentence?

You don’t really need content strategy do you? You just create a simple blog! You don’t even have one! You just write and publish. That’s it! Why do I need a strategy: “I’m not a general leading an army” you…

Pros & Cons of X/Twitter for Business and Personal Use

Pros & Cons of X/Twitter for Business and Personal Use

* When it comes to X or Twitter people are clearly divided. Some people hate X/Twitter, others love it. Both of them are right for different reasons. Actually there are many pros and cons of X/Twitter. Here you’ll find plenty…

How Mastodon & Ecosia Can Save Your Soul

How Mastodon & Ecosia Can Save Your Soul

When I started out on the Web in the late nineties it was full of enthusiasm and limitless possibilities. It was about equality, opportunity and technological utopia. Today corporate interests run paramount with gatekeepers like Google, Facebook, Apple building their own private Internet gated communities.

Why Content is King – It's a Tyrant! How to Break Free

Why Content is King – It's a Tyrant! How to Break Free

I love writing so that content creation is a breeze for me. Most business people are overwhelmed when faced with the top down demand to create content for the Internet kings though. What can we do about it?

Are You a Poet, Artist, Designer, Content Creator or Bot?

Are You a Poet, Artist, Designer, Content Creator or Bot?

when you sound generic like a bot you probably deserve to be replaced by one. Then without work you can spend your time in serenity and waste it on useless endeavors like poetry, art, design… wait a minute. Did I just make a full circle here?

Explaining SEO Made Simple

Explaining SEO Made Simple

* Why Explaining SEO Matters What Does SEO Mean? Yes, it’s Search Engine Optimization (originally)! Yet what does that really mean? Fixing websites for Google? Do you still wonder what SEO is about? This article will help you. You already…

Review: Unknown Online SEO Tools You Need to Know

Review: Unknown Online SEO Tools You Need to Know

Wow. I started practicing search engine optimization consciously more than a decade years ago. Oh boy! It was pretty hard in the early days. We did not have many tools yet. Despite all the nonsense we have been hearing from…

SEO vs SEO 2: Top 15 Differences

SEO vs SEO 2: Top 15 Differences

What is SEO 2? You may not even know what SEO is yet! I don’t blame you! Yet here we are talking about the next level of SEO – or as I refer to it SEO 2! How do SEO…

Improving Productivity While Working Fewer Hours

Improving Productivity While Working Fewer Hours

* You have probably heard the “work smarter not harder” thing a few times haven’t you? Unless of course you have never read about productivity. It’s true. As I got older and the blogging social media search industries more complex…

Optimization is NOT “Just Marketing”

Optimization is NOT “Just Marketing”

* Many marketers will tell you that SEO is “just marketing” now. SEO is dead, “finished” or only makes sense as part of marketing. I’m really tired of reading this cliché. There are two reasons for that: Optimization means improvement….

The Perfect Outreach Message Example

The Perfect Outreach Message Example

* One day an outreach message that I got has worked immediately. Why? It was perfect! It was so good that I decided to show it off and explain why it’s perfect in detail. Of course you know by now…

Why and How to Add nofollow When Linking Google Sites

Why and How to Add nofollow When Linking Google Sites

One day I threatened Google with symbolic retaliation. Why? It was for their ruthless attacks on webmasters and the open Web. Yet my idea back then was still somehow metaphorical. Fast forward a few years and there is a tool…

SEO is Alive!

SEO is Alive!

When I started out this blog in 2009 years I said what nowadays is almost a running gag: “SEO is dead“. You could assume I am the most unlikely person to tell you that SEO is alive. Take a look…

Content Creation Can’t Cure Cancer

Content Creation Can’t Cure Cancer

* Summary: Content is not a one size fits all solution, especially for small business owners who can’t afford to become publishers. When does content actually make sense and how? What else can small businesses do that don’t have a…

Broken Social Media: Anti-Social Sites vs Alternatives

Broken Social Media: Anti-Social Sites vs Alternatives

* Some of the so called social media sites are broken and a waste of time. In fact they are not social at all, they are anti-social. Don’t Waste Your Time – Move On! You not only waste your time…

How to: Broken Link Outreach Using an SEO Crawler

How to: Broken Link Outreach Using an SEO Crawler

For years I have been looking for a both easy to use and free way to perform so called broken link building. I have tested lots of broken link checkers, advanced SEO tools and browser plugins for that purpose. The…