Many websites rely on gatekeepers like Google and Facebook for traffic. They have no regular audience.
They either have to promote themselves each day or buy ads to get online visibility. Shouting and paying to get strangers to visit your site is not effective or sustainable.
You need to build a stable audience of regular visitors or ideally true fans who return on their own accord.
You need people who already know, trust and evangelize you and your products or services. How do you get them? Offer reliable value on an ongoing basis.
I can build a reliable audience for you. Audience building is no over night miracle. Prepare for the long haul and invest 6 or more months to build an audience. Can I help you?
The “just create great content and they will come” myth is wrong. Without content it’s hard to build or please an audience though.
Imagine inviting people to a concert hall or theater without musicians or actors actually performing. A website that only promotes yourself without any actual content does not suffice.
Self-promotional material is not content by itself. It’s more like an ad.
Every website needs content that offers value by itself without trying to sell something. Some common content types people like are:
- guides (e.g: how to build an audience)
When you start out on the Web or create meaningful content for the first time you don’t have an audience yet.
Other people already have an audience that might be similar to the preferred audience you want to build. Many bloggers, businesses and influencers all can have some type of audience.
You need to make your content visible and findable online. With the right approach and incentives you can manage to get your content in front of other people’s existing audiences.
A main component of the process to achieve findability and visibility online is called outreach.
You reach out to already established websites or people. They help you start out in audience building in exchange for
What is reciprocity? It’s the actual outcome of the gratitude for your praise, content or help to get the word out about influencers.
Genuine outreach is friendly human to human interaction not just sending automated “cold email” messages to complete strangers. Socialize and connect first. I can do that.
Organic Reach Optimization
Google and Facebook are walled gardens and gatekeepers. They control online traffic. They decide who can see your site, content and messages.
Most businesses have to buy their way into walled gardens by paying for ads. That’s a short term tactic.
In case you’re in for the long term you can also increase your so called organic reach. That’s the people who will see your content because their friends or family have recommended it.
Ideally people already subscribe to you. You can subscribe to websites in many ways by now. The most common ways are
- push notifications
The goal of audience building is to grow your organic reach so that you don’t have to pay each time you want people to see your message.
I can help you jumping through the hoops both Facebook and Google algorithms provide so that they capitalize on the attention of their users by sending them to advertisers.
You can be engaging, including and rewarding people to make them part of your audience and community. I can do that.
Audience building by itself is not the final destination. Your goal is not to have a large audience to talk to. There are many social media influencers who are broke.
You want to make your message heard by as many people as possible or by as relevant people as possible.
It’s not just about randomly sharing things. You have to popularize actual ideas, people and things.
You can be popular in general but you can also be popular locally or in a niche. Think a celebrity vs a local restaurant vs an expert in dog training. Each one of them are popular differently.
A local restaurant does not need millions of Facebook fans.
Likewise a dog trainer does not benefit from followers who do not even own a dog. They all need some kind of popularization though to get their message across.
I can help you find the right audience for you and make your ideas, yourself and your products or services popular among them.
It’s a straightforward process. You create valuable content, share it with a relevant audience and build relationships with the people who matter.
Social Media Management
The most logical way to build an audience is to go places where such an audience already exists. Most people actively use social media by now.
- social networking sites
are some of the social media that are widely used these days. Whenever there is interaction online – in contrast to just passive consumption of content – it’s social media. Social media sites like
have gained massive popularity in recent years. You have to be there or your audience will talk about you behind your back.
Social media management is about picking up the “social media phone” instead of risking angry customers, disappointed fans or growing competitors who fill the void.
People want to engage and be engaged on social sites. You need to respond and actively interact. I can do that and more for you.
Without a proper website all your audience building on social media and all your optimization for organic reach won’t be of much use.
Working for free for Mark Zuckerberg’s Facebook is not a profitable business model. Your own website is the indispensable hub to your online activity.
First and foremost you need to fix, improve and optimize your website to make it
- accessible for all people
- findable on search and elsewhere
- linkable by other websites
- sharable by mail, social media and instant messengers
- usable and offering a good user experience while at it.
You need to optimize your site for conversions and search engines but at the end of the day it’s about the people who are meant to visit it. Who are the members of your preferred audience?
A website audit is an extensive analysis and tutorial showing you and your team how to optimize your site.
20 years of my experience get distilled into often small but always significant changes. Can I help you?
Not everybody has the skills, team or the time to read an website audit and implement all the changes necessary.
Why not let someone else who knows what he’s doing perform the actual tasks? This way we save a lot of
When you need to know upfront what exactly needs to be changed on your site and how do it a combined website audit and hands on optimization can work wonders.
Otherwise there needs to be a high level of trust between me and you in order to allow me to implement the actual changes without explaining them beforehand.