How to Use LinkedIn for Business Networking

A Linkedin temporary tattoo decorates the forehead of Baptiste Vauthey at the 2010 Bay to Breakers race in San Francisco. Vauthey's father works for the company.


Summary: This a a comprehensive list of LinkedIn marketing resources for business people of all kinds.
This post will give you an overview of state of the art LinkedIn optimization best practices and enable you to use it properly for business networking.
The articles listed here explain both simple plus advanced LinkedIn optimization techniques and use cases.

Why Use LinkedIn for Business?

LinkedIn has been around for ages and the service achieved maturity by now.

After Microsoft acquired the platform it has become the go to site for many business people.

LinkedIn has gained critical mass and positions itself as an alternative or addition for both Facebook and X-Twitter. It really is one!

How I use LinkedIn for networking

I’ve been on LinkedIn for several years but until recently I wasn’t serious about my LinkedIn presence.

I was increasingly wary of social media and networking due to fake news and political trolling.

Nevertheless I decided to use LinkedIn in a strategic way.

LinkedIn is my main social networking for business venue right now. It has paid off.

I didn’t buy ads to get them. I optimized my organic reach by engaging on the site regularly throughout the week.

Most of my clients in recent years came over LinkedIn or at least checked me out there.

Given my extensive industry experience and social proof no wonder that it worked that well.

It may take a while until people endorse and recommend you though.

Just working is not enough. Networking is also needed!

How do I engage on LinkedIn? I mostly do these things to enhance my organic visibility:

  • reacting to other people’s content they share (daily)
  • commenting on other people’s updates (daily)
  • resharing other people’s most insightful shares (weekly)
  • sharing my own content with a LinkedIn specific intro (monthly)
  • endorsing other people for specific skills they excel at (occasionally)
  • congratulating people I follow on important achievements (occasionally)

As you see there is nothing fancy or complex about that kind of engagement as long as it’s genuine and on-topic.

Do you want to embrace more advanced techniques? Check out the resources list below.

LinkedIn marketing resources galore

Now I present you this LinkedIn marketing and SEO resources list.

As a follow up I will write a post on how I do optimize my LinkedIn profile.

Also take note that this list doesn’t not contain the typical LinkedIn SEO advice!

There SEO is solely meant as Google optimization.

In SEO2 we deal with search holistically.

Thus LinkedIn is treated as just another search “engine”. It’s business people search.

How to Use LinkedIn & LinkedIn Profile Optimization

LinkedIn Marketing & SEO

Using Specific LinkedIn Features

Take note that I didn’t add all LinkedIn resources I know but selected them very carefully of the course of several months.

There are not that many serious LinkedIn marketing resources out there.

Most LinkedIn SEO posts are just short and often outdated tidbits. It took me considerable research to pick these resources.

Social Media for business done right

Last but not least consider reading my social media hopping post.

It explains that and how you shouldn’t waste your time with social media and networking.

Use is to propel your business to new heights instead.

You can’t abandon social media as a business person.

Yet you can’t work for social sites as a user generated content slave for free either.

Do you want to know more about me? Well, you can view my LinkedIn profile.

I update my profile it sporadically. Make also sure to read my blog to stay on top of my latest content.

In case you want to connect with me make sure to tell me why.

I don’t just collect “connections” for the sake of numbers.

Despite using LinkedIn for over a decade LinkedIn I haven’t reached the limit of 500 connections by itself.

Once you reach the 500 is like a threshold for the algorithm. You finally get treated with respect.

It only happened after I made a conscious effort to engage, socialize and help!

Only once I set out to actually break it I did.

* Creative commons image by smi23le