Stop Social Media Hopping Now to Save Your Business Later
Social Media: paradise or prison?
Are you social media hopping? Have you been on Friendster then on MySpace and finally on Facebook for a few years just to consider moving on?
The social media site game is over
I’ve been there, done that. Maybe not exactly as described above but in very similar ways. I’ve done it over and over. I truly believed in some social media sites.
- I developed my networks
- build my audiences
- shared quality content
I was friendly to everybody who deserved it and I fought
who mess up social networks. No matter how much time and effort I invested I have been disappointed in the end.
Most social media sites end up nowhere.
Either the community moves on by itself because of the next big thing, the site dies by itself or gets sold to someone who more or less kills it.
What’s very common as well is that you get evicted out of your community. Or the community gets so ugly that you prefer to leave or you fight back and then you get banned for fighting back.
- I left StumbleUpon because of content theft.
- I left Hacker News because of bullying.
- I left Facebook because of the baby photos.
Silenced for being idiotic
Some of the social media sites have silenced me in one way or other. Hacker News for example banned me. I was flagged at StumbleUpon by trolls and content thieves alike.
On Hacker News I have been called “idiotic” because I dared to criticize banks on a page populated by die hard capitalists.
When I cited the Hacker News terms of service which say ‘don’t say “idiotic”‘ my account was set to invisible. I was a very prolific “power user” on these sites before that. That didn’t help though.
This post is not meant to complain or whine. My short intermezzo at Hacker News was not even worth a post.
In most cases I was a suspected criminal from day one because I admitted to practice SEO or rather I wrote about it.
I’m now on Twitter, Google+ and Inbound.org mainly plus on Delicious, LinkedIn and Pinterest to some extent.
I could easily engage more with the right amount of time and effort. By now I’m an social media skeptic though.
Social Media sites are turning rogue
Most social media sites turn ugly sooner or later. Facebook and LinkedIn already are in a way. They sell your private data to others or your social network connections back to you.
You have to be there on these social media sites but you always need to remember that such services have to be useful for you. When they are free you are the product.
Social media need to work as channels leading back to your website and business.
Social media sites do not make sense as a long time investment of time, effort and money. Sooner or later they all deteriorate and you have to build up your network from scratch elsewhere.
You need to take control back and network with people directly.
Cut out the middleman. You don’t need to friend your mother on Facebook to know what she’s up to. You can call her. It takes less time.
You have to invest the time and effort into your own website and business. There are many ways to do that.
You can set up an email list of subscribers and broadcast newsletters to them. This is very SEO 1.0 but it works when you use the correct tools.
Most people suggest Aweber. That’s not my style though. I use MailChimp to some extent but I prefer to keep it even simpler that that.
Customer Relationship Management to the rescue
You can use Customer Relationship Management or CRM tools. Sadly there are dozens of them and they don’t seem to have standards.
For instance you can’t export Salesforce data and use it with other CRM tools and vice versa. Your data is owned by another company again.
CRM is very SEO 2.0 but I have checked so many CRM tools by now and I don’t like and trust any one of them to invest my time and effort.
Also most of them cost money on a regular basis so you’re dependent like on social media sites but you have to pay as well and you’re still locked in more or less.
The answer is much simpler: most people who are freelancing one man shows like I am should simply keep address books!
Add not only email addresses there but also the website and blog URLs, Twitter, Facebook and LinkedIn links and so on.
That’s your best best bet for your personal social network. That’s the best CRM tool. Address books existed even before the Web.
- It’s straightforward
- simple to use
- easy to backup and move.
That’s better than social media hopping. It can save your business when once a again a social site turns ugly, bans you and tries to sell your content, relations or data back to you or to others.
- Think Ning
- think Facebook
- heck, even Geocities.
All you effort goes down the drain. It happens again and again and millions of people have lost years of work repeatedly.
It’s not about social media, it’s about socializing
Many people have often suggested that SEO 2.0 is just another word for social media marketing. Well it isn’t.
SEO 2.0 is still there even without social media. It’s not about social media. It’s about being social.
It’s about the relationships not the tools. The most important thing when it comes to SEO 2.0 tools is that they don’t interfere with your socializing like social media sites do. Thus
stop social media hopping and now to save your business later.
From now on I will add you to my own personal open source social network. I will add your Twitter, Facebook, LinkedIn and Inbound.org user names and I will be happy.
Maybe I will even notify you about being added to my own social site on my computer. I won’t send you newsletters and such. I’m here for the long term relationships not the quick buck.
In 10 years from now most of the hot social sites will be obsolete but I will have the best relationships around as I will follow you no matter where you go. I will always stay here though.
Last updated: April 18th, 2018.
I think social media sites are getting advance quickly. But we should keep in our mind that social media tool’s basic purpose is to build relationships not to deteriorate them. I can understand that sometimes people get sick of a social media site and definitely diverted to others. But social media is here to stay.
Online social medias connect us to the world, but I agree to your insights that most of them will just use your account for their on advantage and never even just a bit for yours. It’s sad to know that most of us are getting so savvy with these online opportunities, yet they don’t get us to where we are desiring to be at.
I agree, social media I really am not a big fan of. I use it to get some traffic but that’s about it really.
This sounds like you have learned a hard lesson. I’ve never been one for social networks. I’ve always disliked broadcasting personal info about myself. I don’t care to tell anyone what I’m doing at this very moment or what my relationship status is. I do like talking about rock music so created a blog. Social networks will devolve and you won’t see much of them in Web 3.0.
It sounds like you have an absolute ton of experience with social media! I decided not to get involved in social media two years ago when I read an article about how your personal info isn’t safeguarded on social networking sites. I decided right then to avoid those sites but I have many friends that use them. It seems that only recently has this become an issue in the media after millions of people have signed up. I guess I’m old school but I think personal info is too easily accessible by companies and governments already.
I agree about the part wherein social media is edging on becoming self-destructive. Something as simple as Twitter has been used for internet marketing to the extent that some times you feel overwhelmed by everyone promoting their own links rather than talking about something that has relevance.
Some social media are really distracting to business. We just have to choose from them very properly.
Social Media suffers from the same old problem. It’s a fundamental problem, so have fun trying to change it, but really you should stop trying before you go mental.
We tend to mass, inertia, momentum, and agenda for granted but without these social media implodes.
We all know that the first to flock to a system are always the porn peddlers, then come the viruses, and finally the soccer moms.
It will always be like this because of least resistance and all that.
You have to create social media. You can’t ride on it. Somebody has to be the horse. I have a proposal.
Cliquez vous my site link and go to the services and bulletin pages.
Social media will not flash in the pan. Social media will gradually affect everyone, every company, down to every corner of the world.
Social media is all about picking, and nurturing, the right community. It’s not something you can sign up for – you need to work hard at developing it every day before it ever really starts to pay off.