The FIRE UP Approach: How to Optimize Websites for People

The FIRE UP Approach: How to Optimize Websites for People

How do you optimize websites for people that is actual readers who are suffering from chronic attention shortage? You need to make them findable, intriguing, readable, engaging, usable, popular or in short “fire up“. “fire someone up – Fig. to…

Link is President

Link is President

* The “Content is King” motto of large media conglomerates like Microsoft and News Corp has been misunderstood by content marketers. People appropriated it to mean that content is the most important aspect of your visibility strategy. It’s not. Content…

Is Your Site Really Mobile-Friendly or Just Pleasing Google?

Is Your Site Really Mobile-Friendly or Just Pleasing Google?

* The good news first: making a site mobile-friendly is easy. I have converted my custom built and decade+ old main site to responsive web design myself. I managed to do it myself even though I don’t work as a…

The Web Blooms Again: How the Likes of Ello & DuckDuckGo Can Save Our Souls

The Web Blooms Again: How the Likes of Ello & DuckDuckGo Can Save Our Souls

When I started out on the Web in the late nineties it was full of enthusiasm and limitless possibilities. It was about equality, opportunity and technological utopia. Today corporate interests run paramount with gatekeepers like Google, Facebook, Apple building their own private Internet gated communities.

Your Friend Shared this on Google+

Your Friend Shared this on Google+

Many people still consider social media and search two different things. They will even say things like “SEO is dead and will be replaced by SMO”. In reality by now there is only social search. Most people do not log…

Do I Hate Google?

Do I Hate Google?

By now you might ask: do I hate Google? It’s no wonder, after all I write things like why and how to nofollow Google real search engines as Google alternatives are SEOs selling out to Google? etc. all the time…

Where Did All The Search Traffic Go?

Where Did All The Search Traffic Go?

* BuzzFeed reports that “Traffic from Google to digital publishers dropped 30% over the past eight months.” based on traffic statistics from over 200 major media properties, among them BuzzFeed Time Huffington Post Rolling Stone Sports Illustrated Overall social media…

Dangerous Links: Why & How Google Wants to Abolish Hypertext

Dangerous Links: Why & How Google Wants to Abolish Hypertext

* Are links unnatural or even dangerous like some SEO experts repeat after Google? The Web is built upon so called hypertext. Why is hypertext called hyper? It’s not because of all the hypes we witness on the Internet. The…

When Will Google Sunset Search?

When Will Google Sunset Search?

* One day the most important topic on the Internet was the demise of Google Reader. It was a popular tool to read and share content from blogs by subscribing to their so called feeds.   The side-effects of market…

This is Why Google Search is Dead and What to Use Instead

This is Why Google Search is Dead and What to Use Instead

I’m not a big friend of Google for a myriad of reasons. I won’t deal with those here. There is one simple reason why I prefer not to use Google Search though whenever possible. Google Search is dead, it’s not…

Un-Google Yourself With These Alternative Tools

Un-Google Yourself With These Alternative Tools

* One day I banned Google on my blog. After that I felt more confident about becoming independent from Google. You don’t have to be minimalist self improvement guru who wants to live a perfect life to realize that Google…

Free Consultation for Non-Profits, Charities & Activist Groups

Free Consultation for Non-Profits, Charities & Activist Groups

* I offer a free consultation for non-profits, charities and activist groups once a week. Contact me when you need one.   Working for free as a well know consultant? Why do I work for free? I’m a lucky guy….

The Future of the Web According to Eric Schmidt of Google

The Future of the Web According to Eric Schmidt of Google

* Over the years Eric Schmidt – formerly CEO and now chairman of Google – has been known for giving some intriguing insights into Google, the Internet and the future of technology. Some of his remarks were very controversial to…

How to Determine Content Quality and Write Accordingly

How to Determine Content Quality and Write Accordingly

There seems to exist a broad consensus that “content is king”, but only great content or rather quality content. With the so called Panda or high quality update Google made quality content the ultimate goal. How to determine content quality…

Hands On Google Social Search SEO Techniques for Getting Personal

Hands On Google Social Search SEO Techniques for Getting Personal

While everybody was writing posts what the Google personal search means for SEO I chose to make my hands dirty with hands on actionable advice! Then I decided to be more conservative and just summarized a few common sense hands…

Are Category Keywords in the URL a Significant Ranking Signal Now?

Are Category Keywords in the URL a Significant Ranking Signal Now?

Above: Not personalized search results for the query [content strategy mistakes]. I rank at #7. Look who ranks at #2 and #4. While trying to assess the impact of stolen and otherwise copied content on my rankings here on the…

Does Google Index Your robots.txt?

Does Google Index Your robots.txt?

This is a contribution by SEO strategist Moosa Hemani. It has been slightly edited by myself, Tad Chef – the owner of this blog. robots.txt is a protocol that helps search engines to find out which part of a website…

Who is Your Competition on the Web?

Who is Your Competition on the Web?

Who are your competitors? You think you know. You don’t know or realize though! I will explain. Usually when people refer to their competitors they name a few businesses from the same industry who sell the same products or services…

Google +1: The New SearchWiki?

Google +1: The New SearchWiki?

2.5 Years before Google +1 buttons appeared I welcomed the new search results customization feature by Google called SearchWiki. I loved it in spite of it being broken from the start. Nonetheless the sheer possibilities once it worked were exactly…

Science vs Reality: Do Not Obey Scientists – Practice What Works

Science vs Reality: Do Not Obey Scientists – Practice What Works

* More than once I had a lively discussion on Twitter with sometimes very opinionated individuals. In some cases they were rather dogmatic. I won’t name them here to prevent this debate from becoming personal. Let it be said that…