Science vs Reality: Do Not Obey Scientists – Practice What Works

Science vs Reality: Do Not Obey Scientists – Practice What Works

* More than once I had a lively discussion on Twitter with sometimes very opinionated individuals. In some cases they were rather dogmatic. I won’t name them here to prevent this debate from becoming personal. Let it be said that…

How to Remove utm_source & Other Parameters From Your URLs

How to Remove utm_source & Other Parameters From Your URLs

How to add gay porn to any site These days it’s a quite common and very annoying habit by a few services to attach utm_source and other so called parameters to your Internet address aka URL. It’s not only that….

What Does My Bounce Rate Really Mean?

What Does My Bounce Rate Really Mean?

As a modern day website optimizer I deal half of the day with decreasing bounce rates. It means: I try to make people visiting websites stay longer on them or stay at all and click. The bounce rate is a…

Search Marketing Standard: The Future of Print & SEO – Interview with Associate Editor Frances Mary Krug

Search Marketing Standard: The Future of Print & SEO – Interview with Associate Editor Frances Mary Krug

The Search Marketing Standard is not only the oldest search marketing print publication I know of. It’s also the most focused and probably most popular one. Over the years I’ve enjoyed reading numerous issues of the magazine. One day I…

Why People Hate Ads and Love SEO

Why People Hate Ads and Love SEO

* I hate ads. I’m not the only one. Most people hate annoying ads. People hate ads on the Web and block them using a plethora of tools. They also hate outdoor ads and TV ads. They hate them for…

SEO Tools: Why & How to Track Rankings on Personalized Search

SEO Tools: Why & How to Track Rankings on Personalized Search

Actual rankings in Google Webmaster Tools (now Google Search Console). Here the query [seo blog] and the number of impressions for my blog. When it comes to SEO software many people in the SEO industry cry foul. Others try to…

Twitter Social News Mashup that Kicks Facebook’s Ass

Twitter Social News Mashup that Kicks Facebook’s Ass

Wisdom of crowds has proven very useful in organizing the information overload of the Web. Sadly though the first wave of social news sites like Reddit are broken. Also the ever popular Facebook rather spreads sensational but fake news from…

SEO Test: Default Personalized Search is a Myth – It Doesn’t Work

During the recent three weeks I have performed a very simple SEO test to determine the influence of the newly introduced personalized search feature by Google. This one allegedly works with cookies only and it personalizes your search results by…

Google Indexes Twitter Links

How to get indexed by Google? Just use Twitter. This is no joke. I ran a test on Twitter to find out whether Google indexes Twitter links and surprise, surprise it does in certain cases. Of course Google can’t ignore…

The 7 Most Pressing Reasons to Control Google & Search not SEO

The 7 Most Pressing Reasons to Control Google & Search not SEO

An anonymous posting on Techcrunch proposes the regulation of Search Engine Marketing and Optimization – at least in the headline. Actually the article deals with the urgent need to regulate Google and proposes radical open source like transparency as a…

Matt Cutts Confirms: Linking Out is a Ranking Factor (Nofollow is Dead)

Matt Cutts Confirms: Linking Out is a Ranking Factor (Nofollow is Dead)

* Finally Matt Cutts of Google has confirmed that one of the most used SEO 2.0 tactics, linking out, is an important ranking factor. Why listen to Matt Cutts this time? Matt Cutts of Google is seldom relevant to the…

Bing FAIL

Bing FAIL

Bing FAIL: This will be a short post, like the headline already suggests. You know, after the disastrous performance of Wolfram Alpha which was falsely hailed as Google competition I’m not really in the mood to rant again. I will…

User and Search Friendly URL Design for Multi-Language Websites in 4 Easy Steps

User and Search Friendly URL Design for Multi-Language Websites in 4 Easy Steps

* What an overwhelming headline! User and search friendly URL design for multi-language websites? What are you talking about? Let me explain. Then I’ll introduce to you the 4 easy steps you need to follow. One of the basic best…

Search: 8 Reasons Why Wolfram Alpha is a Waste of Time and no Threat to Google

Search: 8 Reasons Why Wolfram Alpha is a Waste of Time and no Threat to Google

Wolfram Alpha is another overhyped “Google killer” on the block. It’s allegedly a search engine. Google killers usually die Do you remember the last few much hyped Google killers in the search arena? Not? Well, I do. Wikia has been…

Effective Moving Content to a New Domain Manuals

Effective Moving Content to a New Domain Manuals

A buddy of mine asked what else he should you look after when moving content to a new domain or blog beyond using an indispensable 301 redirect.   Why use a redirect? For those who are new to SEO: when…

7 Simple Image SEO Best Practices that Lead to the Top of Google Image Search

7 Simple Image SEO Best Practices that Lead to the Top of Google Image Search

* It’s astounding how simple image SEO for blogs really is. I’ve been ranking very high in Google Image Search with the images that illustrate my posts. My images were so popular on Google that I got more traffic via…

How to Use Image Bookmarking Sites for Daily Inspiration

How to Use Image Bookmarking Sites for Daily Inspiration

What is image bookmarking and how can it improve your overall creativity? It’s simple. You can use image bookmarking sites like Pinterest for daily inspiration. I do. Social bookmarking – it’s what legacy social media site Delicious was known for….

Social Search: Power to the People! Great News for SEO 2.0

Social Search: Power to the People! Great News for SEO 2.0

[Update: Google’ SearchWiki has been discontinued. Some features have been later adopted for new services like Google+] Above you see the Google results for SEO I wanted to see when Google introduced social search features called SearchWiki, but Google didn’t…

How Can Websites about Boring Topics Succeed on Social Media?

How Can Websites about Boring Topics Succeed on Social Media?

* A reader asked a very important question in the comments which many people ask: how can websites about boring topics succeed on social media? Indeed for many people it’s already an assumption that so called boring topics can’t succeed…