Dangerous Links: Why & How Google Wants to Abolish Hypertext
* Are links unnatural or even dangerous? The Web is built upon so called hypertext. Why is hypertext called hyper in the first place? Isn’t it just text published on the Internet? The hyper-aspect stems from hyperlinks. It’s not because…
Google is Sunsetting Search
* One day back in 2012 the most important topic on the Internet was the unexpected demise of Google Reader. It was a popular tool to read and share content from blogs by subscribing to their so called feeds. Why…
This is Why Google Search is Dead* and How to Search Instead
Do you think Google sucks? Yes. Google search is dying*. Why that? Ads, on-site features and AI take over gradually. In this post I reflect on how complex the Google search experience is nowadays. To solve the problem I will…
Google Alternatives: Search, Mail, Analytics, Docs…
* One day I banned Google search bots on my blog. After that I felt more confident about becoming independent from Google. You don’t have to be a minimalist self improvement guru who wants to live a perfect life to…
Free Consultation for Non-Profits, Charities & Activists
Do you want a free consultation on blogging, social media and search? I offer free SEO 2 consultation for How often? Once a week. Contact me when you need one. Let me help you save the world! Why? You are…
The Future of the Web According to Eric Schmidt of Google
* Over the years Eric Schmidt – formerly CEO and now chairman of Google – has been known for giving some intriguing insights into Google, the Internet and the future of technology. Some of his remarks were very controversial to…
How to Determine Content Quality and Write Accordingly
There seems to exist a broad consensus that “content is king”, but only great content or rather quality content. With the so called Panda or high quality update Google made quality content the ultimate goal. How to determine content quality…
Hands On Google Social SEO Techniques for Personal Search
Google personalizes search results. What does it mean? You get search results reflecting your specific interests. How to practice SEO for such “personal search”? You have to choose to get your hands dirty! This is hands on actionable advice! Bring…
Are Category Keywords in the URL a Significant Ranking Signal?
Google has more than 200 ranking signals or factors that determine the fate of websites on their search results. One day I was trying to assess the impact of stolen and otherwise copied content on my rankings here on the…
Does Google Index Your robots.txt?
This is a contribution by SEO strategist Moosa Hemani. It has been slightly edited by myself, Tad Chef – the owner of this blog. robots.txt is a protocol that helps search engines to find out which part of a website…
[Content SEO] Run DMC and Google Want You to “Keep it Fresh”
* Are you spitting rhymes about gold chains and Adidas kicks? Or shaping your SEO and content strategy? One thing is for sure and essential… “Keepin’ it fresh.” Fresh content is unique and engaging, and Google likes that. It seems…
Who is Your Competition on the Web?
Who are your competitors? You think you know. Yet your offline understanding of competition does not work on the Web! You don’t know or realize though! Let me explain. Who do you think your competition is? Let’s replay a typical…
Science vs Reality: Do Not Obey Scientists – Practice What Works
* More than once I had a lively “science” discussion on Twitter with sometimes very opinionated individuals. In some cases they were rather dogmatic. Some people treat science like a religion and blindly believe in it while they treat those…
How to Remove utm_source & Other Parameters From Your URLs
Have you noticed some unwanted crap being added to website addresses? Yes, I’m talking about utm_source crap and similar website address pollution! utm_source crap is usually merely annoying and distracting but it can even break websites. Yet most of the…
What Does My Bounce Rate Really Mean?
As a modern day website optimizer I deal half of the day with decreasing bounce rates. It means: I try to make people visiting websites stay longer on them or stay at all and click. The bounce rate is a…
Search Marketing Standard: The Future of Print & SEO – Interview
The Search Marketing Standard is not only the oldest search marketing print publication I know of. It’s also the most focused and probably most popular one. Over the years I’ve enjoyed reading numerous issues of the magazine. One day I…
Why People Hate Ads and Love SEO
* I hate ads. I’m not the only one. Most people hate annoying ads. People hate ads on the Web and block them using a plethora of tools. They also hate outdoor ads and TV ads. They hate them we…
How to Use LinkedIn for Business Networking
* Summary: This a a comprehensive list of LinkedIn marketing resources for business people of all kinds. This post will give you an overview of state of the art LinkedIn optimization best practices and enable you to use it properly…
SEO Tools: Why & How to Track Rankings on Personalized Search
Long story short: You can see actual rankings in Google Search Console. Above you see the query [outreach message] and the number of clicks and impressions for my blog. Yet there are also other tools beyond Google that help you…
Twitter Social News Mashup that Kicks Facebook’s Ass
Wisdom of crowds has proven very useful in organizing the information overload of the Web. Sadly though the first wave of social news sites like Reddit are broken. Also the ever popular Facebook rather spreads sensational but fake news from…