Why Berlin Tourists Eat Currywurst and the Creation of Generic Brands

Why Berlin Tourists Eat Currywurst and the Creation of Generic Brands

* As you might have noticed I live in Berlin, Germany. That’s a hugely popular place among tourists from all over the world. The area I live in is full of hostels, night clubs and places to eat out. There…

The Best Acronyms to Replace SEO

The Best Acronyms to Replace SEO

You have to admit: it didn’t work out! Your quest to replace the stigma of SEO was futile until now! You wanted to practice internet marketing to no avail, you still just did keyword research, onsite optimization and link building….

25 Shocking Remarks about SEO, Social Media, Facebook & Google to Tell Your Family During the Holiday Season

25 Shocking Remarks about SEO, Social Media, Facebook & Google to Tell Your Family During the Holiday Season

* It’s the holiday season again. Christmas and New Year’s Eve are always a time where we are confronted with real life. We can’t connect to Facebook all the time, tinkering with keywords is frowned upon by partners, children and…

Unofficial Google Newspeak Glossary: Manual Action in Commercial Relationships

Euphemisms are often made up words that are meant to hide the real (in most cases negative) meaning of existing terms. For example the thing the US government refers to as “targeted killings” is basically an assassination which in turn…

LOL: The New Positive Brand of SEO!

LOL: The New Positive Brand of SEO!

SEO is ugly. Most people who hear SEO think spam. Inbound marketing is not SEO and can’t replace SEO. Nobody wants to go the easy route and say findability, after all clients would understand what’s going on and thus the…

Does Google Index Your robots.txt?

Does Google Index Your robots.txt?

This is a guest post by SEO strategist Moosa Hemani. It has been slightly edited by myself, Tad Chef. robots.txt is a protocol that helps search engines to find out which part of a website should not be included in…

Where to Buy Links? Turkey!

Where to Buy Links? Turkey!

The quick and dirty link building shortcut Link building or attracting links is quite hard these days. Most people are looking for short cuts like paid links in spite of them being outside the Google Webmaster Guidelines. Some big brands…

SEO 3.0 – Hanging Out With the Hipsters

SEO 3.0 – Hanging Out With the Hipsters

It has been almost 3 years ago when I started the SEO 2.0 blog. SEO 2.0 is stale by now. There is business as usual by now. No innovation. No next big thing. At least when it comes to SEO…

The Dirty Dozen of Funny SEO Techniques for Lazy Bums

The Dirty Dozen of Funny SEO Techniques for Lazy Bums

Most traditional SEO techniques are boring. Even worse: SEO is actual work in most cases. I’m lazy like hell. I wish I had a 4 hour work week or something. Other people automate everything but I suck at programming. Or…

Smart Ways to Influence Social Media Traffic

Smart Ways to Influence Social Media Traffic

With the meteoric rise of Facebook, Instagram and Pinterest the rules for spreading your message online have changed. It’s no longer about simply optimizing content and building links for Google. Popular social media posts get substantial traffic in the thousands…

10 Reasons to Follow Me/SEO 2.0 on Twitter

10 Reasons to Follow Me/SEO 2.0 on Twitter

One of my favorite architecture blogs published a post called “5 reason to follow ArchDaily on Twitter“. Wow. Why didn’t I think myself of it? While the post itself seemed clumsy and the reasons were not enticing enough to follow…

7 Things You Didn’t Know About Me

7 Things You Didn’t Know About Me

CC: Seo2 [Not affiliated with the SEO 2.0 blog] Good bloggers take part in memes. I try to be a good blogger so I’m glad I’m part of a meme again. The last few times I was asked to contribute…

Why Image Optimization is Important for Blogs

Today, instead of explaining why image optimization is important for blogs I will simply demonstrate it. These are the top 12 search referers this month on SEO 2.0: Search Term Source (Google) alone image search fake image search fakes image…

Top 10 Most Insane Reasons Why Blogging for Social Media Sucks

Top 10 Most Insane Reasons Why Blogging for Social Media Sucks

* OK, I admit it! I’m part of the problem here. It all started with link baiting a few years ago. Then blogging for a social media audience has become common place. Sometimes it seems there is not a single…

10 Christmas No-Nos for SEO Specialists to Avoid at all Costs

10 Christmas No-Nos for SEO Specialists to Avoid at all Costs

CC: Santa chucks the finger by BoSoxBrent. It’s this dreaded season again and all of us in the SEO industry will have to endure humiliations we have to face each year. To lessen the impact of the Christmas SEO woes…

Spiritual Link Building Advice by Zen Master Seo-ing Singsun

Tonight I dreamt of Zen Master Seo-ing Singsun again. Last time I had attempted to make an interview but the outcome of my dream was difficult to understand. Zen spirituality is not easy to grasp at all and trapped inside…

How Can Websites about Boring Topics Succeed on Social Media?

How Can Websites about Boring Topics Succeed on Social Media?

* A reader asked a very important question in the comments which many people ask: How can websites about boring topics succeed on social media? Indeed for many people it’s already an assumption that so called boring topics can’t succeed…

Social Media: Is the Glass Half Empty or Half Full? It’s the Full Bottle

Social Media: Is the Glass Half Empty or Half Full? It’s the Full Bottle

You certainly know the metaphor with the glass and the liquid. It’s featured in lots of more or less uplifting Hollywood movies like Groundhog Day for example.   Is the glass half full or half empty? For those readers who…

The Right Blog at the Right Time

My blogging journey has been long and winded by now. I feel like looking back and analyzing. Was it worth it? Am I where I expected to be? Did I reach my goals? Does blogging make sense for business? Did…

Confidential: 22 Google Laws Leaked

A source within Google has leaked this list of 22 Google laws. These confidential laws are not meant to be known by the public so make sure to spread the news before this site gets shut down. They cover 3…