SEO Has Evolved – It’s About Popularization Now

SEO Has Evolved – It’s About Popularization Now

* SEO is not the alpha and omega, it has evolved to become more than just search engine optimization. Also it’s not just marketing, you can optimize things without selling them on a market. SEO has progressed and advanced in…

How to Blog Without Creating Content Yourself?

How to Blog Without Creating Content Yourself?

In the Internet marketing industry most pundits declare that you have to create quality content all the time. Content creation is often an overwhelming task. You have to reinvent the wheel all the time. In most other niches that’s almost…

10 Habits of Highly Efficient Social Media Power Users

10 Habits of Highly Efficient Social Media Power Users

* Many people view social media as a waste of time while others expect them to be some kind of promised land for self promotion.   Why social media does not work for you Both naysayers and self-promoters will never…

Improving Productivity While Working Fewer Hours

Improving Productivity While Working Fewer Hours

* You have probably heard the “work smarter not harder” thing a few times haven’t you? Unless of course you have never read about productivity. It’s true. As I got older and the blogging social media search industries more complex…

Step by Step Outreach Plan for Lasting Success

Step by Step Outreach Plan for Lasting Success

* I’m glad to say that in recent years many SEO clients seem to get it. They inquire for very specific services revolving around outreach and content. On the other hand many of them still approach new school SEO with…

Why Berlin Tourists Eat Currywurst and the Creation of Generic Brands

Why Berlin Tourists Eat Currywurst and the Creation of Generic Brands

* As you might have noticed I live in Berlin, Germany. That’s a hugely popular place among tourists from all over the world. The area I live in is full of hostels, night clubs and places to eat out. There…

Simplicity

Simplicity

* Simplicity is the ultimate (form of) sophistication – Leonardo da Vinci When it comes to design or self improvement – two topics I follow in my free time – simplicity is widely accepted as the path to success. When…

Training in Winter

Training in Winter

* I have started training parkour some time ago. It made me not only 200% healthier over the recent years – I feel 10 years younger by now. Parkour also inspired me in other areas of life. I’ve already coined…

Do You Have What it Takes to Become an Influencer?

Do You Have What it Takes to Become an Influencer?

* Influencers are the new elite of the Internet age. We all want to connect with them, we all want to become influencers.   Do you really want to become influential? Today I do not want to focus why it…

A Simple Content Strategy for a Business Blog

A Simple Content Strategy for a Business Blog

* After a decade of blogging the question how often you have to post still remains unanswered or rather you get as many answers as many bloggers you ask. Personally I’ve found out over the years that you need at…

Social Media Conversation, Engagement & Sales Suck Say Nitpickers

Social Media Conversation, Engagement & Sales Suck Say Nitpickers

* There is a new trend in social media expert circles: nitpickers declare all the social media basics we take for granted to be nonsense or choose to ignore them. I haven’t finished college but while attending it I was…

Google+ is a One Way Street, is Self-Promotion the Only Way Out?

Google+ is a One Way Street, is Self-Promotion the Only Way Out?

* For a week I wasn’t able to contribute much on social media. I was sick the week before so I had lots of work to do. Nonetheless I incited a small debate on Google+.   When social media aren’t…

Web Design by Itself is Worthless

Web Design by Itself is Worthless

It’s strange how when you want to sell blogging, social media or SEO services you have to explain and prove ROI (Return On Investment) at every step. At the same time I rarely witness debates about the ROI of web…

7 Kinds of Tweets You Need to Send Out Daily

7 Kinds of Tweets You Need to Send Out Daily

 * While doing blogger outreach and relations for clients I often have to explain what it is and what it entails. The most important thing is the value proposition I said last time. On the other hand you need a…

What is Your Value Proposition and How Do You Present it?

What is Your Value Proposition and How Do You Present it?

* Many people like to optimize the call to action or other elements of landing pages but overlook the crucial aspect of any business website or even online interaction, the so called value proposition. I’m doing a lot of blogger…

Steal This Blog! SEO 2.0 Goes Creative Commons

Steal This Blog! SEO 2.0 Goes Creative Commons

* Over the years I admired the Creative Commons movement. I have not only been a big fan of it. I also used a lot of Creative Commons licensed images here on my blog as metaphorical illustrations of my articles….

Hey You, You’re Not Boring – You Rock Like Elvis!

Hey You, You’re Not Boring – You Rock Like Elvis!

* This is a post about rocking like Elvis instead of being boring. You can skip the boring part about headlines that follows. You can jump right to the rock & roll part to find out how to rock like…

Blogging Mistakes Most Corporate Bloggers Still Make

Blogging Mistakes Most Corporate Bloggers Still Make

* Sometimes it really breaks my heart to see blogging mistakes that are so fundamental that they render a corporate blog useless while at the same time being so easy to fix that it’s gross negligence keep on failing like…

The Future of the Web According to Eric Schmidt of Google

The Future of the Web According to Eric Schmidt of Google

* Over the years Eric Schmidt – formerly CEO and now chairman of Google – has been known for giving some intriguing insights into Google, the Internet and the future of technology. Some of his remarks were very controversial to…

What is Content? It’s not Your Sales Copy

What is Content? It’s not Your Sales Copy

Content is not the packaging! It’s what’s inside the package! Here it’s escalating panic from the Hoxton Street Monster Supplies. Once I published a list post about the 10 most common content strategy mistakes most businesses make. In that post…