Social Media Management: How to Fix Mistakes Business People Make

Social Media Management: How to Fix Mistakes Business People Make

Can you believe it? The role of social media manager is commonplace by now, yet…  Most business people still make the same mistakes on social media.  They harm their business by risking their reputation, traffic and ultimately bottom line! How…

SEO Has Evolved – It’s About Popularization Now

SEO Has Evolved – It’s About Popularization Now

* SEO is not the alpha and omega! It has evolved to become more than just search engine optimization. Also it’s not “just marketing”. You can optimize things without selling them on a market. SEO has progressed and advanced in…

How to Blog Without Creating Content Yourself?

How to Blog Without Creating Content Yourself?

In the Internet marketing industry most pundits declare that you have to create quality content all the time. Content creation is often an overwhelming task. You have to reinvent the wheel all the time. In most other niches that’s almost…

10 Habits of Highly Efficient Social Media Power Users

10 Habits of Highly Efficient Social Media Power Users

* Many people view social media as a waste of time while others expect them to be some kind of promised land for self promotion. Both fail! The truth is of course somewhere in between those opposites. It of course…

Improving Productivity While Working Fewer Hours

Improving Productivity While Working Fewer Hours

* You have probably heard the “work smarter not harder” thing a few times haven’t you? Unless of course you have never read about productivity. It’s true. As I got older and the blogging social media search industries more complex…

Step by Step Outreach Plan for Lasting Success

Step by Step Outreach Plan for Lasting Success

* I’m glad to say that in recent years many SEO clients seem to get it. They inquire for very specific services revolving around outreach and content. On the other hand many of them still approach new school SEO with…

Why Berlin Tourists Eat Currywurst and the Creation of Generic Brands

Why Berlin Tourists Eat Currywurst and the Creation of Generic Brands

As you might have noticed I live in Berlin, Germany. That’s a hugely popular place among tourists from all over the world. The area I live in is full of hostels, night clubs and places to eat out. There are…

Simplicity

Simplicity

* Simplicity is the ultimate (form of) sophistication – Leonardo da Vinci When it comes to design or self improvement – two topics I follow in my free time – simplicity is widely accepted as the path to success. When…

Training in Winter

Training in Winter

* I have started training parkour some time ago. It made me not only 200% healthier over the recent years – I feel 10 years younger by now. Parkour also inspired me in other areas of life. I’ve already coined…

Do You Have What it Takes to Become an Influencer?

Do You Have What it Takes to Become an Influencer?

Influencers are the new elite of the Internet age. We all want to connect with them! Don’t we? It’s not just that. We all want to become influencers. Instagram is the site that has pushed the influencer hype to new…

A Simple Content Strategy for a Business Blog

A Simple Content Strategy for a Business Blog

* Even after 20 years of blogging the question how often you have to post still remains unanswered or rather you get as many answers as many bloggers you ask. Does it even matter how often you blog or rather…

Do Social Media Conversation, Engagement & Sales Suck?

Do Social Media Conversation, Engagement & Sales Suck?

* Some self-proclaimed social media experts try to get noticed by questioning the obvious! They declare all the social media best practices we take for granted to be nonsense or choose to ignore them. Do social media really suck when…

Web Design by Itself is Worthless

Web Design by Itself is Worthless

It’s strange how when you want to sell blogging, social media or SEO services you have to explain and prove ROI (Return On Investment) at every step. At the same time I rarely witness debates about the ROI of Web…

Social Updates You Need to Build an Audience!

Social Updates You Need to Build an Audience!

 * Are you into blogger outreach and relations? I do it for clients. When I start I often have to explain what it is. The most important thing is the value proposition I said last time. On the other hand…

What is Your Value Proposition and How Do You Present it?

What is Your Value Proposition and How Do You Present it?

Many people like to optimize the call to action or other elements of landing pages but overlook the crucial aspect of every business website or even online interaction! It’s the value proposition. I’ve been doing a lot of blogger outreach…

Steal This Blog! SEO2.blog Uses Creative Commons License

Steal This Blog! SEO2.blog Uses Creative Commons License

* For many years I admired the Creative Commons movement. Yet I have not only been a big fan of community and sharing. I also used a lot of Creative Commons licensed images here on the SEO2.blog! Usually I uploaded…

Hey You, You’re Not Boring – You Rock Like Elvis!

Hey You, You’re Not Boring – You Rock Like Elvis!

* This is a post about rocking like Elvis instead of being boring. You can skip the boring part about headlines that follows. You can jump right to the rock & roll part to find out how to rock like…

Blogging Mistakes Corporate Blogs Still Make

Blogging Mistakes Corporate Blogs Still Make

* Sometimes I see stupid blogging mistakes that are so fundamental that they render a corporate blog useless. At the same time it’s often easy to fix many company blogs once you know what to do! It’s nothing I make…

The Future of the Web According to Eric Schmidt of Google

The Future of the Web According to Eric Schmidt of Google

* Over the years Eric Schmidt – formerly CEO and now chairman of Google – has been known for giving some intriguing insights into Google, the Internet and the future of technology. Some of his remarks were very controversial to…

What is Content? It’s not Your Sales Copy

What is Content? It’s not Your Sales Copy

What is content? Everybody seems to know it. Nobody even asks before claiming that “content is king“. Yet content is not just body text or images you show on your site. Content is not the packaging! It’s what’s inside the…