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When it comes to Twitter it’s really hard to find the actual people among all the bots and automated accounts. When you see links like buff.ly ow.ly if.tt in your Twitter stream then you are following automatons. I unfollow dead…
* The “Content is King” motto of large media conglomerates like Microsoft and News Corp has been misunderstood by content marketers. People appropriated it to mean that content is the most important aspect of your visibility strategy. It’s not. Content…
This blog officially went live 10 years ago. I compiled a greatest hits list of memorable and still relevant posts. This is a subjective selection!
You might have noticed that over the past decade I’ve never embedded infographics on this blog here. You might consider that to be paradoxical for someone like me who attempts to be ahead of the game. Why would I ignore…
The first SEO 2.0 ebook testimonials are in. Of course I’ve also had some people take a look at it before publication. I want to cite two of them, the third one has written his feedback in German so I…
Blogging on a regular basis requires constant research for new topics to cover. In order to search for new material you need to know what to search for in the first place. Thus you need blogging inspiration as a prerequisite…
You don’t really need content strategy do you? You don’t even have one! You just write and publish. That’s it! Why do I need a strategy “I’m not a general leading an army” you think. Yet you do have one…
* Over the years Google – the dominant analytics provider on the market – and marketers have increasingly inserted so called utm_source etc. parameters into third party website addresses (so called URLs). I have warned against this type of URL…
* Over the years so called influencer marketing has become the new standard. A few years back it was already difficult to reach out to an influencer, after all such successful people were always busy. Peak outreach These days…
* With a new wave of “SEO is Dead” posts appearing I thought it’s about time I added something to the debate again. Nowadays Google forces us to grant them access to private files like CSS stylesheets or JS scripts….
* When it comes to Twitter people are clearly divided. Some people hate Twitter, others love it. Both of them are right for different reasons. Actually there are many reasons to use Twitter or not. Here you’ll find plenty of…
* The good news first: making a site mobile-friendly is easy. I have converted my custom built and decade+ old main site to responsive web design myself. I managed to do it myself even though I don’t work as a…
* One day I’ve read a very good guide for humans on the robots.txt file which most people including me neglect. Why block content from bots at all? I prefer to optimize for people not bots and thus I imagined…
* Now that I reframed SEO as part of the bigger popularization efforts I’d like to show you some popularization techniques to learn from music and science to make products and people known. No, you don’t need to “twerk” or…
* Ideas are not websites. You do not optimize them for search or social media. Ideas get spread by people when they are agreeable memorable provide solutions and can be implemented on their own without buying expensive solutions. How can…
* SEO is not the alpha and omega, it has evolved to become more than just search engine optimization. Also it’s not just marketing, you can optimize things without selling them on a market. SEO has progressed and advanced in…
* As you probably know I not only blog here on SEO 2.0 I also write for client blogs. For years I pitched a dozen or more ideas to a select few blogs on a monthly basis. Usually I sold…
Yeah! It’s almost there, the by now mythical SEO 2.0 ebook. To keep you intrigued here comes another large tools and resources list from the ebook itself containing 30+ links to free tools and helpful articles that elaborate on what…
* When the Web is a series of tubes SEO experts are just the plumbers of it. Just cleaning up and fixing things only gets you so far. What about creative SEO practices everybody can implement beyond just fine tuning?…