When Content is King You Are the Peasant

In the era of “content marketing” everybody needs to become a publisher it seems and focus on content creation. Big media moguls love content. They don’t create it themselves though these days. Large corporations tend to make money off other…

How to Earn Links and Exposure on Autopilot [Examples]

When it comes to spreading the word online search is still the most significant way to get exposure for most websites. By search I mean mostly Google. Sure, there are many excellent alternatives – I prefer Ecosia and DuckDuckGo personally…

Why You Don’t Need an Instagram Marketing Guide – Seriously!

When a colleague asked on Twitter who has written a brilliant Instagram marketing guide my willingness to help made me start my favorite search engine – Ecosia – and look for one. Of course I found like a dozen more…

What rel=”nofollow UGC sponsored” Really Means – Not What it Says

You know what the “nofollow” attribute does. It cripples hyperlinks … for Google.

Now we have more of those attributes! What do they really mean?

What’s Your Name and How to Use it for a Site or Blog?

Hello! My name is John Smith! You can call me agent Smith. What’s your name? Come on! That’s an innocent question, isn’t it? OK, I admit it! I tricked you. My name is not Smith. It could have been though….

Can a Google Partner Help With SEO?

In recent years most former SEO agencies have become Google Partners that is they buy enough Google ads to be eligible for that badge in the first place. Can they really also help with SEO though?

How to Make Your Website User Friendly by Reading Glossy Fashion Magazines

Over the past decades, the emergence of websites, online journals and magazines has made printed media occasionally seem like something obsolete and out-of-date. However, as much as 69 percent of Americans still read actual printed newspapers on a regular basis. In UK, this number climbs up to 74 percent. What can we learn from them?

How to Make Your Website Less Scary and Intrusive to Gain More Business

When it comes to online business: are you a creepy stalker invading people’s privacy for profit? Do you have dozens of trackers installed on your site? Do you want visitors to allow you to send notifications up front on the…

The FIRE UP Approach: How to Optimize Websites for People

How do you optimize websites for people that is actual readers who are suffering from chronic attention shortage? You need to make them findable, intriguing, readable, engaging, usable, popular or in short “fire up“. “fire someone up – Fig. to…

Platform Independent Online Publishing

Platform independence is a term known from programming. It’s not solely about software though. In reality it matters for website owners and online publishers as well. How to become independent from Google and Facebook?

How to Work Remotely Without Going Crazy

Many of us regard 9 to 5 office jobs as pure hell and dream of working remotely. It seems like a dream come true but is it really that simple?

Working remotely doesn’t mean you don’t have a boss anymore and there are some challenges you’ll have to face along the way.

25+ Shocking Remarks on Search & Social Media to Ruin the Holidays

It’s the holiday season again. Christmas and New Year’s Eve are always a time when we are confronted with real life. We can’t connect to Facebook all the time, tinkering with websites is frowned upon by partners, children and other…

Content Curation Above Average is More Than Mindlessly Sharing Links

Along with the content marketing hype there comes another content craze – depending on the context a smaller or bigger one – it’s called content curation. Curation is seemingly everywhere, it’s great and everybody either does it or has to…

10 SEO Myths that Make You Look Stupid

One of the most popular ways to teach people about search engine optimization seems to be to point out what’s wrong about it. There are plenty of “SEO myths” posts out there and they get shared a lot. I usually…

Are You After Traffic or Visitors?

Are you after traffic or visitors? Do you want people to drive by your site or real visitors who stop by and stay for a while?

How to Use White Space or Get Swallowed by a Black Hole

Nowadays the content provided on your website must be original, well written and thought of, and it must look appealing. How to reconcile both worlds?

Engagers to Follow On Twitter Instead of Bots

When it comes to Twitter it’s really hard to find the actual people among all the bots and automated accounts. When you see links like buff.ly ow.ly if.tt in your Twitter stream then you are following automatons. I unfollow dead…

Link is President

* The “Content is King” motto of large media conglomerates like Microsoft and News Corp has been misunderstood by content marketers. People appropriated it to mean that content is the most important aspect of your visibility strategy. It’s not. Content…

10 Years of SEO 2.0 – The Greatest Hits

This blog officially went live 10 years ago. I compiled a greatest hits list of memorable and still relevant posts. This is a subjective selection!

Infographics Business People Need to Know

You might have noticed that over the past decade I’ve never embedded infographics on this blog here. You might consider that to be paradoxical for someone like me who attempts to be ahead of the game. Why would I ignore…

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