In recent years most former SEO agencies have become Google Partners that is they buy enough Google ads to be eligible for that badge in the first place. Can they really also help with SEO though?
Over the past decades, the emergence of websites, online journals and magazines has made printed media occasionally seem like something obsolete and out-of-date. However, as much as 69 percent of Americans still read actual printed newspapers on a regular basis. In UK, this number climbs up to 74 percent. What can we learn from them?
When it comes to online business: are you a creepy stalker invading people’s privacy for profit? Do you have dozens of trackers installed on your site? Do you want visitors to allow you to send notifications up front on the…
How do you optimize websites for people that is actual readers who are suffering from chronic attention shortage? You need to make them findable, intriguing, readable, engaging, usable, popular or in short “fire up“. “fire someone up – Fig. to…
Platform independence is a term known from programming. It’s not solely about software though. In reality it matters for website owners and online publishers as well. How to become independent from Google and Facebook?
Many of us regard 9 to 5 office jobs as pure hell and dream of working remotely. It seems like a dream come true but is it really that simple?
Working remotely doesn’t mean you don’t have a boss anymore and there are some challenges you’ll have to face along the way.
It’s the holiday season again. Christmas and New Year’s Eve are always a time when we are confronted with real life. We can’t connect to Facebook all the time, tinkering with websites is frowned upon by partners, children and other…
Along with the content marketing hype there comes another content craze – depending on the context a smaller or bigger one – it’s called content curation. Curation is seemingly everywhere, it’s great and everybody either does it or has to…
One of the most popular ways to teach people about search engine optimization seems to be to point out what’s wrong about it. There are plenty of “SEO myths” posts out there and they get shared a lot. I usually…
Are you after traffic or visitors? Do you want people to drive by your site or real visitors who stop by and stay for a while?
Nowadays the content provided on your website must be original, well written and thought of, and it must look appealing. How to reconcile both worlds?
When it comes to Twitter it’s really hard to find the actual people among all the bots and automated accounts. When you see links like buff.ly ow.ly if.tt in your Twitter stream then you are following automatons. I unfollow dead…
* The “Content is King” motto of large media conglomerates like Microsoft and News Corp has been misunderstood by content marketers. People appropriated it to mean that content is the most important aspect of your visibility strategy. It’s not. Content…
This blog officially went live 10 years ago. I compiled a greatest hits list of memorable and still relevant posts. This is a subjective selection!
You might have noticed that over the past decade I’ve never embedded infographics on this blog here. You might consider that to be paradoxical for someone like me who attempts to be ahead of the game. Why would I ignore…
The first SEO 2.0 ebook testimonials are in. Of course I’ve also had some people take a look at it before publication. I want to cite two of them, the third one has written his feedback in German so I…
The SEO 2.0 ebook is online! You can download the SEO 2.0 ebook for free in case you can’t afford to pay for it.
Blogging on a regular basis requires constant research for new topics to cover. In order to search for new material you need to know what to search for in the first place. Thus you need blogging inspiration as a prerequisite…
You don’t really need content strategy do you? You don’t even have one! You just write and publish. That’s it! Why do I need a strategy “I’m not a general leading an army” you think. Yet you do have one…
* Over the years Google – the dominant analytics provider on the market – and marketers have increasingly inserted so called utm_source etc. parameters into third party website addresses (so called URLs). I have warned against this type of URL…