* In the SEO industry agencies, experts and even bloggers have adopted a special mode of speech not to say slang that might be misunderstood by outsiders like clients, website visitors or the general public. To help you understand what…
As I mentioned earlier, great website design is one of the main pillars of new school search engine optimization. Many agency sites still look ugly though or have a mediocre user experience. What sense does it make to be #1…
Do you read tabloids? What kind of newspapers do you read offline? Are you rather the New York Times or the New York Post type? To make the comparison more obvious: Are you rather a The Independent or The Sun…
This is a really tough moment for me: I just can’t disagree with beautiful women. The case is even worse as it is not only a beautiful woman I have to disagree with now – she’s also a pilgrim! You…
My article “10 Steps to Success on the ‘Net Without SEO” over at Google Blogoscoped sparked some debate. Among others one guy asked me whether it makes sense to create “another SEO blog”. Of course it does not. Do not…
* Why explain what something is when you can give examples of it? Here is a list of SEO 2.0 examples in no particular order. Link magnets done right are very SEO 2.0 Online Reputation Management (ORM) also is WordPress…
Human Brain Cloud is a “multiplayer word association game” that I am addicted to for some days now. I am not the only one as their servers experience outages again and again. Via Google Blogoscoped.
Before WordPress webmasters had to do “on page optimization”. They had to care for things like “search engine submission”. With WordPress they can quit SEO in those cases. Even “link building” with WordPress is not the same as before. With…
* Are you trying to hook people to make them link to your site? You suck! OK, link bait sucks predominantly as a term but not completely as a tactic. There are certain aspects of link bait that really make…
* There are numerous of SEO blogs out there. Most of them stick in the past though and focus predominately on technology and meeting Google’s demands. With SEO 2.0 the world of search engine optimization has substantially changed. Only a…
* SEO 2.0 is about link love. Thus when I started out on this blog I installed a fabulous “dofollow” plugin for WordPress. It deleted the so called “nofollow” attribute WordPress added by default to comment links. Nowadays WordPress adds…
While the term SEO 2.0 has been used before I started this blog, those who already used it define it in various differing ways. There is no real consensus on the meaning. Instead of just adding my own definition of…
First lesson of SEO 2.0: You do not need to read Matt Cutts’ blog. I never do unless someone points me to a post that in most cases just confirms what I knew, read or thought before. Why? Let me…
* When I started this blog in 2007 I had partnered with a designer who created a lovely black and white WordPress theme. Sadly he discontinued the theme support after two years. I switched to another one with a strategic…
* SEO is dead! Long live SEO 2.0! I’m sick and tired of Search Engine Optimization. Well, many people are, you might argue. But with me, it’s different. I am a search engine optimizer myself and I won’t quit but…
