You don’t really need content strategy do you? You don’t even have one! You just write and publish. That’s it! Why do I need a strategy “I’m not a general leading an army” you think. Yet you do have one…
* Over the years Google – the dominant analytics provider on the market – and marketers have increasingly inserted so called utm_source etc. parameters into third party website addresses (so called URLs). I have warned against this type of URL…
* Over the years so called influencer marketing has become the new standard. A few years back it was already difficult to reach out to an influencer, after all such successful people were always busy. Peak outreach These days…
* With a new wave of “SEO is Dead” posts appearing I thought it’s about time I added something to the debate again. Nowadays Google forces us to grant them access to private files like CSS stylesheets or JS scripts….
* When it comes to Twitter people are clearly divided. Some people hate Twitter, others love it. Both of them are right for different reasons. Actually there are many reasons to use Twitter or not. Here you’ll find plenty of…
* The good news first: making a site mobile-friendly is easy. I have converted my custom built and decade+ old main site to responsive web design myself. I managed to do it myself even though I don’t work as a…
* One day I’ve read a very good guide for humans on the robots.txt file which most people including me neglect. Why block content from bots at all? I prefer to optimize for people not bots and thus I imagined…
* Now that I reframed SEO as part of the bigger popularization efforts I’d like to show you some popularization techniques to learn from music and science to make products and people known. No, you don’t need to “twerk” or…
* Ideas are not websites. You do not optimize them for search or social media. Ideas get spread by people when they are agreeable memorable provide solutions and can be implemented on their own without buying expensive solutions. How can…
* SEO is not the alpha and omega, it has evolved to become more than just search engine optimization. Also it’s not just marketing, you can optimize things without selling them on a market. SEO has progressed and advanced in…
* As you probably know I not only blog here on SEO 2.0 I also write for client blogs. For years I pitched a dozen or more ideas to a select few blogs on a monthly basis. Usually I sold…
Yeah! It’s almost there, the by now mythical SEO 2.0 ebook. To keep you intrigued here comes another large tools and resources list from the ebook itself containing 30+ links to free tools and helpful articles that elaborate on what…
* When the Web is a series of tubes SEO experts are just the plumbers of it. Just cleaning up and fixing things only gets you so far. What about creative SEO practices everybody can implement beyond just fine tuning?…
Hooray! Here’s another part of my tools and resources from the ebook series. Again it contains more than 30 high quality links to very useful tools and must read articles. I had to split the resources list into four parts…
When I started out on the Web in the late nineties it was full of enthusiasm and limitless possibilities. It was about equality, opportunity and technological utopia. Today corporate interests run paramount with gatekeepers like Google, Facebook, Apple building their own private Internet gated communities.
When I started writing this blog in 2007 I didn’t plan for the long term. All that counted was now. It worked fine for a year or maybe even two. By now it means work though plus a risk of getting caught with spreading nonsense or linking out to corrupted sites.
I love writing so that content creation is a breeze for me. Most business people are overwhelmed when faced with the top down demand to create content for the Internet kings though. What can we do about it?
when you sound generic like a bot you probably deserve to be replaced by one. Then without work you can spend your time in serenity and waste it on useless endeavors like poetry, art, design… wait a minute. Did I just make a full circle here?
I’d like to get the word out on three content promotion hacks for your content whether it’s already been published on your blog or is still in planning to be created in the future.
* Recently I have published a post on my biggest mistakes of the last decade. One of them was sticking to the cryptic SEO acronym itself. Mere mortals still don’t know what SEO means let alone how it works. Why…