How do you optimize websites for people that is actual readers who are suffering from chronic attention shortage? You need to make them findable, intriguing, readable, engaging, usable, popular or in short “fire up“. “fire someone up – Fig. to…
Platform independence is a term known from programming. It’s not solely about software though. In reality it matters for website owners and online publishers as well. How to become independent from Google and Facebook?
Many of us regard 9 to 5 office jobs as pure hell and dream of working remotely. It seems like a dream come true but is it really that simple?
Working remotely doesn’t mean you don’t have a boss anymore and there are some challenges you’ll have to face along the way.
It’s the holiday season again. Christmas and New Year’s Eve are always a time when we are confronted with real life. We can’t connect to Facebook all the time, tinkering with websites is frowned upon by partners, children and other…
Along with the content marketing wave there comes another term – content curation. What is it? What does it really mean? Do you have examples? How to practice it properly? Read on to find out!
One of the most popular ways to teach people about search engine optimization seems to be to point out what’s wrong about it. There are plenty of “SEO myths” posts out there and they get shared a lot. I usually…
Are you after traffic or visitors? Do you want people to drive by your site or real visitors who stop by and stay for a while?
Nowadays the content provided on your website must be original, well written and thought of, and it must look appealing. How to reconcile both worlds?
When it comes to X-Twitter it’s really hard to find the actual people! Why? They are hidden among all the bots and automated accounts. When you see links like in your X-Twitter stream then you are following automatons. I unfollow…
* The “Content is King” motto of large media conglomerates like has been misunderstood by content marketers. People appropriated it to mean that content is the most important aspect of your visibility strategy. It’s not. Content without shares and links…
This blog officially went live 10 years ago. I compiled a greatest hits list of memorable and still relevant posts. This is a subjective selection!
You might have noticed that over the past decade I’ve never embedded infographics on this blog here. You might consider that to be paradoxical for someone like me who attempts to be ahead of the game. Why would I ignore…
The first SEO 2.0 ebook testimonials are in. Of course I’ve also had some people take a look at it before publication. I want to cite two of them, the third one has written his feedback in German so I…
The SEO 2.0 ebook is online! You can download the SEO 2.0 ebook for free in case you can’t afford to pay for it.
Blogging on a regular basis requires constant research for new topics to cover. In order to search for new material you need to know what to search for in the first place. You need blogging inspiration as a prerequisite for…
You don’t really need content strategy do you? You just create a simple blog! You don’t even have one! You just write and publish. That’s it! Why do I need a strategy: “I’m not a general leading an army” you…
* Over the years Google – the dominant analytics provider on the market – and marketers have increasingly inserted so called utm_source etc. parameters into third party website addresses (so called URLs). I have warned against this type of URL…
* Over the years so called influencer marketing has become the new standard. For a few years it is difficult to reach out to an influencer. After all such successful people were always busy. These days everybody and their aunt…
* With another big wave of “SEO is Dead” posts appearing it was about time I added something to the debate again. Nowadays Google forces us to grant them access to private files like CSS stylesheets or JS scripts. Google’s…
![Pros & Cons of X-Twitter for Business and Personal Use [+ 50 Free Tools + Resources]](http://seo2.onreact.com/wp-content/uploads/2010/09/golden-hooded-tanager-150x150.jpg)
* When it comes to X or X-Twitter people are clearly divided. Some people hate X-Twitter, others love it. Both of them are right for different reasons. Actually there are many pros and cons of X-Twitter. Here you’ll find plenty…
