Quality Sites Are the New Links and Santa Exists
According to Google and Search Engine Land the decades old practice of link building has been replaced by “building quality sites” back in 2013. Is SEO dead then, again? No, that’s not a joke. This is official. The webmaster guidelines…
Reshare This if You Love Your Mother!
I know that today is not Mother’s Day. I love my mother every day though. Do you? In case you love your mother reshare this! Now, who will say “no” and refrain from resharing? Many people will feel compelled to…
Simplicity
* Simplicity is the ultimate (form of) sophistication – Leonardo da Vinci When it comes to design or self improvement – two topics I follow in my free time – simplicity is widely accepted as the path to success. When…
Training in Winter
* I have started training parkour some time ago. It made me not only 200% healthier over the recent years – I feel 10 years younger by now. Parkour also inspired me in other areas of life. I’ve already coined…
What’s Your Message?
The perhaps most important question when you publish is “what’s your message?” or in layman’s terms: what do you want to say? The problem with the ongoing “content is king” and “content marketing” hype is that it focuses on the…
Content Muse 101 – How to Quote to Inspire
A content muse is someone who manages to inspire others by inventively sharing other people’s content! I’ve already used the content muse approach as a prime example of advanced content curation techniques. You don’t have to be a gifted writer!…
Connecting People for Fun and Profit with Minimal Effort
* In the past I already focused on influencers: Who are they? How did they get there? Who cares! At the end I concluded that most of us are not influencers by design. Today I want to focus on what…
Do You Have What it Takes to Become an Influencer?
Influencers are the new elite of the Internet age. We all want to connect with them! Don’t we? It’s not just that. We all want to become influencers. Instagram is the site that has pushed the influencer hype to new…
How Relationship Building for SEO Works Without Link Begging
It’s official: relationship building increasingly replaces link building in SEO. That’s truly amazing news! I’ve been preaching relationships for years before the approach arrived in the SEO mainstream. I’m glad it has. There is just one problem with relationship building…
Here Comes the Future: Teaching Social Media
“Here Comes the Future: Teaching Social Media” is a contribution by Dustin Verburg. I added the teaser image and text formatting like bold, italics, paragraphs, citations and lists. One day I read an article about a lawmaker in Trenton, NJ…
Non-Google Link Building for Search Emancipated Optimization
* It may be a surprise to you but link building has been thriving long before Google. When I went online and started publishing in 1997 Google didn’t even exist. Many search engines like Infoseek Webcrawler Altavista already did but…
Steal This Blog! SEO2.blog Uses Creative Commons License
* For many years I admired the Creative Commons movement. Yet I have not only been a big fan of community and sharing. I also used a lot of Creative Commons licensed images here on the SEO2.blog! Usually I uploaded…
50 Ways to Make the Web a Better Place
Popularity Comes From People When people want to get popular on the Web they often have the popularity itself as a goal. What’s wrong with that? In reality true popularity beyond fame is just a by-product of doing the right…
Why Peer-to-Peer SEO Beats Influencer Ass Kissing
* In the past I have written repeatedly about the need to find your peers and to work together with them for the benefit of all parties involved. On the Web it’s not about competing with 7 billions of people….
Free Consultation for Non-Profits, Charities & Activists
Do you want a free consultation on blogging, social media and search? I offer free SEO 2 consultation for How often? Once a week. Contact me when you need one. Let me help you save the world! Why? You are…
Blogging Mistakes Corporate Blogs Still Make
* Sometimes I see stupid blogging mistakes that are so fundamental that they render a corporate blog useless. At the same time it’s often easy to fix many company blogs once you know what to do! It’s nothing I make…
Just Say No to Google Opportunism
During Nazi or Stalinist rule it was matter of life and death whether you were support the bloody regime or speaking out against it. Even trying to subvert it without speaking out publicly ended up fatal in most cases. Nowadays…
Is Positive SEO Possible? A Google Parkour Case Study
* Negative SEO Nightmare In recent years so called “negative SEO” has been one of the most written about topics in the search marketing industry and beyond. Luckily only a few major publications have covered the topic or even used…
Dark Horse SEO Blogs That Look Very Appealing
* You may already know blogs like Moz, Search Engine Land or SEMrush. Some people need even more content to read though. I’m here to help! Thus I have compiled a list of lesser known or not yet popular aka…
How Do I Get More SEO Clients?
* Getting clients as an SEO is a no brainer in a way, still many people struggle at the beginning it seems. One day I answered a question on Quora: “How do I get more SEO clients?” The person who…
