How to Fight Big Business on Google and Beyond with Smart Mob SEO
* Let me brag for a minute. You understand why I have to a bit later. Over the years I’ve been outranking big businesses, well known brands and major news media. I’ve been successfully competing with whole agency and in-house…
What Are the Core Values of Your Blog?
* A business blog is not only a blog it’s also obviously a business. A business has to have some core values to be able to succeed in the long term. The market is volatile so that you need some…
Can You Keep Up with the Joneses?
A few days ago I’ve watched a very intriguing movie called The Joneses. It’s about a seemingly happy family who is moving to a new city. Their main motive is to sell products though. How do they do it? They…
10 Ways Matomo is Better Than Google Analytics
In recent years more and more people are less and less fond of Google. Not only does Google monopolize many industries it also mostly makes money by tracking people and selling their private data to advertisers. One of the markets…
Lead or Follow?
One of the most important factors of success is not being satisfied with merely following. When you are just following orders following trends following people instead of being yourself and doing what’s best for you you won’t succeed. It’s not…
Blogging vs Writing
* Is there a difference between blogging and writing? Yes, there is. More than one! What is the main difference between a blogger and a writer then? Read on to find out about it! Are You Just a Blogger or…
SEO is a Craft not a Science
* There has been a backlash in the search engine optimization industry against what is deemed to be a non-scientific approach when it comes to SEO testing or collecting statistical data. Some people argue that you have to treat SEO…
Stop Social Media Hopping Now to Save Your Business Later
Social Media: paradise or prison? Are you social media hopping? Have you been on Friendster then on MySpace and finally on Facebook for a few years just to consider moving on? The social media site game is over I’ve…
Hey Freelancer: Are You a Worker or an Entrepreneur?
What is the biggest roadblock to financial success for a freelancer? After a few years of freelancing it finally dawned on me. It was like an awakening! Just consider this: I started to freelance as a worker and I’ve remained…
Are You An Online Zombie? Do Make These Stupid Mistakes?
Does social media make you feel stupid? Do you make stupid mistakes online? Me too! I’ve spent 15+ years on Twitter (Now X), participating almost daily there! While at it I have noticed a gradual change in user behavior. It…
Image SEO for Photographers and Other Visual Artists
Photographers and other visual artists have a magnificent tool to show off their work these days, the Internet. Everybody loves great photos and artworks so they spread basically by themselves. Still there is a big difference between being successful on…
10 Google Social Search Optimization Techniques
The new by default personalized search by Google is a big paradigm shift in SEO. I’ve already written about the changes personalized search mean for blogging social media search engine optimization etc. I prefer to call it social search as…
Interview with SEO Rockstar & Personal Development Guru Glen Allsopp
Image: Rockstar by N1NJ4. As a regular SEO 2.0 blog reader you probably know who Glen Allsopp is. I have linked his blog postings quite often in the past and he even blogsitted SEO 2.0 once a year ago while…
Ignore SEO 2.0 Jobs for 3.5$/h
Job adverts make me furious! That’s surprising as it’s difficult to annoy me these days. I’m over 40 now and not as easily infuriated anymore thanks to Zen meditation among others. Also I’m a Web professional for 20+ years now…
Reasons to Regulate Google & Search
This article deals with the urgent need to regulate Google and proposes radical open source like transparency as a solution. Do we need to regulate Google? Yes, of course. We really have to regulate Google. The question is just how…
Inspiring Positivity in the SEO Industry
One of the greatest things about the international blogosphere is its self improvement and personal development part. You have lots of outstanding positivity spirituality productivity blogs out there. You don’t have them in German to such an extent. There are…
SEO for Humans is Not About Google and “Content is King”
Spider, really your preferred audience? * For years Google has been preaching building websites for humans not spiders. Nonetheless in reality Google still relies on website owners to make their pages spider-friendly. To be honest I don’t like big Google…
When Wall Street Goes Down SEO Goes Up – How Come?
Don’t read the papers first thing in the morning! Why that? News usually they ruin your day! Remember when Wall Street broke down and spawned the financial crisis? Banks crumbled and corporate capitalism turned to “state capitalism”! Why? It seemingly…
10 Scariest and Most Annoying Facts about Google Chrome
* When I wrote that Google Chrome is not a good idea the post got popular really fast and got debated a lot ever since. It didn’t help. Chrome became the dominant browser/spyware on the Web. I tested Google Chrome…
Why Google Chrome is a Bad Idea
* Are you wondering “why Google is bad”? So do I! Now please choose one of the following: This post deals with the reasons why Google’s Chrome browser is a bad idea. Scroll to read the rest. To find out…