10 Ways Matomo is Better Than Google Analytics

Screen shot of Matomo interface

Matomo (formerly Piwik) is better than Google Analytics in many ways, at least 10 of them. It’s:

  1. Free, really free, you don’t pay with your data. Once you use Google Analytics you’ll get Adwords ads via mail both electronic and in real life.
  2. Open Source – Do I need to say more? No big Google like corporation behind it or small business that could go bankrupt out of the blue.
  3. Respects privacy while Google Analytics does send your data to the US where at least 40 different secret government agencies can access it.
  4. Easy to use once it’s installed. GA is way to complex by now. You have to click several times to find some crucial reports.
  5. Simple goal tracking. The way Matomo organizes goal tracking is easy to grasp and implement compared to GA.
  6. Customizable. While GA is also customizable you can make your Matomo dashboard show anything and everything you want.
  7. Self hosted, so that you control your data and they stay in the same country you’re in and nobody else can view them, not even Google employees.
  8. Tracks Google Image Search. While GA, shame on them, doesn’t properly track Google Image search traffic Matomo does with ease.​
  9. Full referrers: you have to perform bizarre workarounds to see the actual links people use to visit your site in GA. Once you have them you have to click several times just to see them. Matomo simply shows them after one click.
  10. Almost real time – While Google Analytics data appears with sometimes a substantial delay​ Matomo shows your visitors right away.​

Did I overlook something? I bet Matomo has even more advantages. I’ve been playing around for a while by now. Add them in the comments.

I also have to ​admit that Google Analytics has some advantages over Matomo. I’d miss advanced segments for instance.

I won’t quit GA just yet but may in the future. Matomo gets developed fast. They have a large and active developer community.


and other entry level paid web analytics tools have to look out.​ I used all of them except Chartbeat but I almost stopped after I started using Matomo.

Last updated: January 23rd, 2018. I mainly changed the name from Piwik to Matomo and added line breaks.