You might have noticed that over the past decade I’ve never embedded infographics on this blog here. You might consider that to be paradoxical for someone like me who attempts to be ahead of the game. Why would I ignore…
The first SEO 2.0 ebook testimonials are in. Of course I’ve also had some people take a look at it before publication. I want to cite two of them, the third one has written his feedback in German so I…
The SEO 2.0 ebook is online! You can download the SEO 2.0 ebook for free in case you can’t afford to pay for it.
Blogging on a regular basis requires constant research for new topics to cover. In order to search for new material you need to know what to search for in the first place. You need blogging inspiration as a prerequisite for…
You don’t really need content strategy do you? You just create a simple blog! You don’t even have one! You just write and publish. That’s it! Why do I need a strategy: “I’m not a general leading an army” you…
* Did you notice how dirty some website addresses are? They are full of crap! Why? Over the years Google – the dominant analytics provider on the market – and marketers have increasingly inserted it! In this post I explain…
* Over the years so called influencer marketing has become the new standard. For a few years it is difficult to reach out to an influencer. After all such successful people were always busy. These days everybody and their aunt…
* With another big wave of “SEO is Dead” posts appearing it was about time I added something to the debate again. Nowadays Google forces us to grant them access to private files like CSS stylesheets or JS scripts. Google’s…
* When it comes to X or Twitter people are clearly divided. Some people hate X/Twitter, others love it. Both of them are right for different reasons. Actually there are many pros and cons of X/Twitter. Here you’ll find plenty…
* The good news first: making a site mobile-friendly is easy. I have even converted my custom built and decade+ old main site to responsive web design myself. I managed to do it myself even though I don’t work as…
* One day I’ve read a very good guide for humans on the robots.txt file which most people including me neglect. Why block content from bots at all? I prefer to optimize for people not bots and thus I imagined…
* First I reframed SEO as part of the bigger popularization efforts! Now I’d like to show you some popularization techniques! You can learn these techniques from music and science. Then you can use to make ideas, people and things…
* Ideas are not websites. You do not optimize them for search or social media. Ideas get spread by people. Ideas spread best when they are: Ideally they can be implemented on their own without buying expensive solutions. How can…
* SEO is not the alpha and omega! It has evolved to become more than just search engine optimization. Also it’s not “just marketing”. You can optimize things without selling them on a market. SEO has progressed and advanced in…
* As you probably know I not only blog here on SEO 2! I also write for client blogs. For years I pitched a dozen or more ideas to a select few blogs on a monthly basis. Usually I sold…
* When the Web is a series of tubes SEO experts are just the plumbers of it. Just cleaning up and fixing things only gets you so far. What about creative SEO practices everybody can implement beyond just fine tuning?…
When I started out on the Web in the late nineties it was full of enthusiasm and limitless possibilities. It was about equality, opportunity and technological utopia. Today corporate interests run paramount with gatekeepers like Google, Facebook, Apple building their own private Internet gated communities.
When I started writing this blog in 2007 I didn’t plan for the long term. All that counted was now. It worked fine for a year or maybe even two. By now it means work though plus a risk of getting caught with spreading nonsense or linking out to corrupted sites.
I love writing so that content creation is a breeze for me. Most business people are overwhelmed when faced with the top down demand to create content for the Internet kings though. What can we do about it?
when you sound generic like a bot you probably deserve to be replaced by one. Then without work you can spend your time in serenity and waste it on useless endeavors like poetry, art, design… wait a minute. Did I just make a full circle here?
