* Many people view social media as a waste of time while others expect them to be some kind of promised land for self promotion. Why social media does not work for you Both naysayers and self-promoters will never…
You might have already heard about the SEO 2.0 ebook I’ve been preparing for a few years. Due to all the writing and preparations I have neglected this blog here. To reconcile both parts of the SEO 2.0 empire I…
Many people still consider social media and search two different things. They will even say things like “SEO is dead and will be replaced by SMO”. In reality by now there is only social search. Most people do not log…
Wow. I started practicing search engine optimization consciously more than a decade years ago. Oh boy! It was pretty hard in the early days. We did not have many tools yet. Despite all the nonsense we have been hearing from…
* A recent survey has yielded shocking results: one in ten Americans considers HTML to be a sexually transmitted disease. This sounds funny, doesn’t it? Now consider one of the other survey questions. It also asked what SEO means. Here…
What is SEO 2.0? These are the 15 most important differences between SEO and SEO 2.0 or in other words old school and modern SEO: SEO SEO 2.0 Link building as in manually adding them by submitting static websites to…
* You have probably heard the “work smarter not harder” thing a few times haven’t you? Unless of course you have never read about productivity. It’s true. As I got older and the blogging social media search industries more complex…
Last time I have written about Google on this blog I promised to be more positive about the search-monopolist mega-corporation advertising company. You know, it’s not easy for me after all the issues I had with Google. Nonetheless this time…
* I’m glad to say that in recent years many SEO clients seem to get it. They inquire for very specific services revolving around outreach and content. On the other hand many of them still approach new school SEO with…
* More than 10 years ago I wanted to become a so called Flash developer. I enrolled at a state funded 12 month long course to learn how to use Flash to build websites with animated effects. I failed. During…
![Guest Post by Matt Cutts on Spammy Link Building [Satire]](http://seo2.0.onreact.com/wp-content/uploads/2014/01/matt-cutts-guest-post-vanessa-fox-150x150.png)
This is a guest post by Matt Cutts, Google’s “head of spam” by day and well known SEO blogger by night. I added some text decoration/formatting here and there to stress the main message and to improve readability. In my…
* There are a lot of articles in recent years telling us that SEO is “just marketing” now. SEO is dead, “finished” or only makes sense as part of digital internet inbound content marketing. I’m really tired of reading this…
When a year ends and a new year starts we often reconsider what we’ve done last year and plan for the upcoming year. Many people attempt to implement huge changes of their life style or business practices. It’s far better…
* Recently an outreach message that I got has not only worked immediately but it was so good that I decided to show it off and explain why it’s perfect in detail. Of course you know by now that outreach…
By now you might ask: do I hate Google? It’s no wonder, after all I write things like why and how to nofollow Google real search engines as Google alternatives are SEOs selling out to Google? etc. all the time…
In one of my recent posts I threatened Google with symbolic retaliation for their ruthless attacks on webmasters and the open Web. My idea back then was still somehow metaphorical. I said I will “nofollow” Google that is devalue outgoing…
* Sometimes you need someone to tell you what you think. I write so much and often I’m tempted to write longer articles than necessary. Content size seems to be a quality and ranking factor in recent years so that…
As noted before on this blog most fonts including webfonts look fuzzy these days. That’s bad for readability and ultimately for your bottom line. Using just Helvetica and Arial won’t suffice anymore. You really have to use webfonts now. Sadly…
* By now everybody and their aunt knows that headlines are the most important part of any article. The wrong headline can make the best piece of writing literally disappear within the permanent storm of content promotion. This has lead…
When Google invented “unnatural links” by simply deciding that some links are unnatural while others are not they also created the problem of large scale negative SEO. Then they professed to have the solution for their self-created problem, the disavow…