Broken Social Media: Anti-Social Sites vs Alternatives

* Some of the so called social media sites are broken and a waste of time. In fact they are not social at all, they are anti-social. You not only waste your time using them you also get viciously attacked,…

Rising Above the Noise Level of the Web

* Now that everybody has to create “great content” to please Google and its share holders the noise level of the Web is overwhelming. Everybody is forced to publish harder faster better stronger and of course more. So there is…

Easy Broken Link Outreach Using the Free SEO Crawler

For years I have been looking for a both easy to use and free tool for so called broken link building. I have tested lots of broken link checkers, advanced SEO tools and browser plugins but none of the really…

Questions to Ask Yourself Before Each Project

* There are a lot of down to earth questions to ask yourself before you launch a website or blog. The big ones like “how will this pay for itself” aka the business model or “who is going to read…

6 Years of SEO 2.0 Anniversary

Yes, it’s already 6 years ago that I started SEO 2.0, the blog you are reading right now. So this is an anniversary! The blog had a lot of ups and downs ever since and it has slowed down for…

Free Traffic vs Gatekeeper Traffic

* Usually I prefer to speak about visitors not traffic as in people visiting your site. The term traffic is too fuzzy to really explain what is going on on the Web in general or on your site in particular….

Why Berlin Tourists Eat Currywurst and the Creation of Generic Brands

* As you might have noticed I live in Berlin, Germany. That’s a hugely popular place among tourists from all over the world. The area I live in is full of hostels, night clubs and places to eat out. There…

10 Things the Unnatural Links Penalty Taught me About Google and SEO

I didn’t expect to get penalized for unnatural links at all, that’s why I noticed it very late. Also the whole process of dealing with the unnatural links penalty has been “problematic” itself to say the least. Here are the…

Quality Sites Are the New Links and Santa Exists

According to Google and Search Engine Land the decades old practice of link building has just been replaced by “building quality sites”. No, that’s not a joke. This is official: “In general, webmasters can improve the rank of their sites…

Examples of Quality Webfonts for Body Text Readability: Proxima Nova

* Last time I’ve written about how Microsoft made the Web ugly and how so called webfonts are probably a solution alas a difficult one I promised to find some premium quality webfonts for improved body text readability. I’ve checked…

When Slow Corporations Take Over Swift Startups

* One day the good old Yahoo has taken over the fresh and popular blogging community Tumblr. I was thinking for a while what it means. I took a deep breath and tried to recount other similar mergers in the…

Reshare This if You Love Your Mother!

I know that today is not Mother’s Day. I love my mother every day though. Do you? In case you love your mother reshare this! Now, who will say “no” and refrain from resharing? Many people will feel compelled to…

How Microsoft Made the Web Ugly & What to Do About it

* This is a sad story with a happy ending about the way Microsoft has made the Web ugly and what to do about it. You have to act now though or you lose readers and customers. In a more…

Where Did All The Search Traffic Go?

* BuzzFeed reports that “Traffic from Google to digital publishers dropped 30% over the past eight months.” based on traffic statistics from over 200 major media properties, among them BuzzFeed Time Huffington Post Rolling Stone Sports Illustrated Overall social media…

The Best Acronyms to Replace SEO

You have to admit: it didn’t work out! Your quest to replace the stigma of SEO was futile until now! You wanted to practice internet marketing to no avail, you still just did keyword research, onsite optimization and link building….

Simplicity

* Simplicity is the ultimate (form of) sophistication – Leonardo da Vinci When it comes to design or self improvement – two topics I follow in my free time – simplicity is widely accepted as the path to success. When…

Dangerous Links: Why & How Google Wants to Abolish Hypertext

* Are links unnatural or even dangerous like some SEO experts repeat after Google? The Web is built upon so called hypertext. Why is hypertext called hyper? It’s not because of all the hypes we witness on the Internet. The…

How to Kill Pandas and Penguins but NOT People

* This post is not about killing cute animals. In search a Panda and a Penguin are different types of Google updates or rather penalties. In case you own a website or two I will help you deal with those…

When Will Google Sunset Search?

* One day the most important topic on the Internet was the demise of Google Reader. It was a popular tool to read and share content from blogs by subscribing to their so called feeds.   The side-effects of market…

The Best Free Feed Readers for Windows, Mac and Linux

* As I am probably not the only one to look for an feed reader I decided to share my list of those I think are the best ones. Most people until 2013 used Google Reader for RSS (and Atom)…