The Perfect Outreach Message Example
* One day an outreach message that I got has worked immediately. Why? It was perfect! It was so good that I decided to show it off and explain why it’s perfect in detail. Of course you know by now…
Do I Hate Google?
Given my track record some people might wonder: do I hate Google? It’s understandable, after all I write things like etc. all the time it seems. It’s true. I’m critical of Google. Yet do I really literally hate Google? Does…
Why and How to Add nofollow When Linking Google Sites
One day I threatened Google with symbolic retaliation. Why? It was for their ruthless attacks on webmasters and the open Web. Yet my idea back then was still somehow metaphorical. Fast forward a few years and there is a tool…
The New SEO is About Creativity
* Sometimes you need someone to tell you what you think. I write so much and often I’m tempted to write longer articles than necessary. Content size seems to be a quality and ranking factor in recent years so that…
Free Webfonts that Don’t Look Fuzzy
As noted before on this blog most fonts including webfonts look fuzzy these days. That’s bad for readability and ultimately for your bottom line. Using just Helvetica and Arial won’t suffice anymore. You really have to use webfonts now. Sadly…
Overused Headline Formulas that Make Your Blog Look Stale
* By now everybody and their aunt knows that headlines are the most important part of any article. The wrong headline can make the best piece of writing literally disappear within the permanent storm of content promotion. This has lead…
How to Spot a Fake Link Removal Request
Are your links unnatural or do they grow on trees? When Google invented “unnatural links” by simply deciding that some links are unnatural while others are not they also created the problem of large scale “negative SEO“. Then they professed…
SEO is Alive!
When I started out this blog in 2009 years I said what nowadays is almost a running gag: “SEO is dead“. You could assume I am the most unlikely person to tell you that SEO is alive. Take a look…
Hey Google! Sunset Your Unnatural Oral Action or I’ll Nofollow You
* Do you remember the days when “manual action” was something desirable and NSFW? Listening to Google spokespeople turns more bizarre with the years. They have come up with their own language to hide the sour facts of penalties faulty…
Content Creation Can’t Cure Cancer
* Summary: Content is not a one size fits all solution, especially for small business owners who can’t afford to become publishers. When does content actually make sense and how? What else can small businesses do that don’t have a…
The Luxury Resort Type of Blog
* Ever since I have banned Google search on my blog I rely solely on direct, social media and other referral traffic. Oh, well, there is some search traffic from the likes of Bing, Yahoo, DuckDuckGo but it’s negligible. The…
Case Study: The Value of a Blog Post
Sometimes when I tell business owners how much I charge for blog posts they tell me that it’s expensive. Of course it’s not. Why? Creating content vs link building At the same time they would gladly throw that same…
Broken Social Media: Anti-Social Sites vs Alternatives
* Some of the so called social media sites are broken and a waste of time. In fact they are not social at all, they are anti-social. Don’t Waste Your Time – Move On! You not only waste your time…
Rising Above the Noise Level of the Web
* Now that everybody has to create “great content” to please Google and its share holders the noise level of the Web is overwhelming. Everybody is forced to publish harder faster better stronger and of course more. Thus there is…
How to: Broken Link Outreach Using an SEO Crawler
For years I have been looking for a both easy to use and free way to perform so called broken link building. I have tested lots of broken link checkers, advanced SEO tools and browser plugins for that purpose. The…
Questions to Ask Before Each Project Starts
* So you are starting a new blog? Do you just consider buying a new domain? There are a lot of down to earth questions to ask! When? You have to ask the hard questions before you launch a website…
6 Years of SEO 2.0 Anniversary
Yes, it’s already 6 years ago that I started SEO 2.0, the blog you are reading right now. So this is an anniversary! The blog had a lot of ups and downs ever since and it has slowed down for…
Free Traffic vs Gatekeeper Traffic
* Usually I prefer to speak about visitors not traffic as in people visiting your site. Why? The term “traffic” is too fuzzy. It fails to really explain what is going on on the Web. It’s a misleading metaphor when…
Why Berlin Tourists Eat Currywurst and the Creation of Generic Brands
As you might have noticed I live in Berlin, Germany. That’s a hugely popular place among tourists from all over the world. The area I live in is full of hostels, night clubs and places to eat out. There are…
![10 Things the Unnatural Links Penalty Taught me [Google SEO]](http://seo2.onreact.com/wp-content/uploads/2013/06/unnatural-inbound-links-150x150.png)
10 Things the Unnatural Links Penalty Taught me [Google SEO]
I didn’t expect to get penalized for unnatural links at all! That’s why I noticed it very late. It also sucked! Why? The whole process of dealing with the unnatural links penalty has been “problematic” itself to say the least….
