Hey Google! Sunset Your Unnatural Oral Action or I’ll Nofollow You

Hey Google! Sunset Your Unnatural Oral Action or I’ll Nofollow You

* Do you remember the days when “manual action” was something desirable and NSFW? Listening to Google spokespeople turns more bizarre with the years. They have come up with their own language to hide the sour facts of penalties faulty…

Content Can’t Cure Cancer

Content Can’t Cure Cancer

* Summary: Content is not a one size fits all solution, especially for small business owners who can’t afford to become publishers. When does content actually make sense and how? What else can small businesses do that don’t have a…

Case Study: The Value of a Blog Post

Case Study: The Value of a Blog Post

Sometimes when I tell business owners how much I charge for blog posts they tell me that it’s expensive. Of course it’s not. Why?   Creating content vs link building At the same time they would gladly throw that same…

Free Traffic vs Gatekeeper Traffic

Free Traffic vs Gatekeeper Traffic

* Usually I prefer to speak about visitors not traffic as in people visiting your site. The term traffic is too fuzzy to really explain what is going on on the Web in general or on your site in particular….

Where Did All The Search Traffic Go?

Where Did All The Search Traffic Go?

* BuzzFeed reports that “Traffic from Google to digital publishers dropped 30% over the past eight months.” based on traffic statistics from over 200 major media properties, among them BuzzFeed Time Huffington Post Rolling Stone Sports Illustrated Overall social media…

The Best Acronyms to Replace SEO

The Best Acronyms to Replace SEO

You have to admit: it didn’t work out! Your quest to replace the stigma of SEO was futile until now! You wanted to practice internet marketing to no avail, you still just did keyword research, onsite optimization and link building….

Dangerous Links: Why & How Google Wants to Abolish Hypertext

Dangerous Links: Why & How Google Wants to Abolish Hypertext

* Are links unnatural or even dangerous like some SEO experts repeat after Google? The Web is built upon so called hypertext. Why is hypertext called hyper? It’s not because of all the hypes we witness on the Internet. The…

The Best Free Feed Readers for Windows, Mac and Linux

The Best Free Feed Readers for Windows, Mac and Linux

* As I am probably not the only one to look for an feed reader I decided to share my list of those I think are the best ones. Most people until 2013 used Google Reader for RSS (and Atom)…

Billions of Sites Subject to Manual Penalty by Google

Billions of Sites Subject to Manual Penalty by Google

Google recently released an “interactive infographic” titled “how search works“. I ignored it until Barry Schwartz convinced me to take a second look. The infographic starts with the number of “30 trillion individual pages” Google has in its index. Later…

What’s Your Message?

What’s Your Message?

The perhaps most important question when you publish is “what’s your message?” or in layman’s terms: what do you want to say? The problem with the new “content is king” and “content marketing” craze is that it focuses on the…

Why Short Posts Beat Long Content: Time is Money

Why Short Posts Beat Long Content: Time is Money

* In recent years a new kind of debate has been taking place online. It’s about content length. The longer the better it seems. In it the main argument is that – let me summarize it “we have to write…

How Link Building Really Works These Days

How Link Building Really Works These Days

* I do not write a lot about link building. When I do I try to expand the concept usually or at least question it. The issue with link building is that it doesn’t go away. No matter how often…

Does Smashing Magazine Fail to Represent SEO Properly or Do We?

Does Smashing Magazine Fail to Represent SEO Properly or Do We?

Does Smashing Magazine fail to represent SEO? Patrick Altoft and AJ Kohn are mad at Smashing Magazine for not getting SEO: Are they right? Do the people over at Smashing Magazine have no clue about modern SEO? I simply couldn’t…

Are You Really a Content Marketer or Just an SEO?

Are You Really a Content Marketer or Just an SEO?

After the so called Google Penguin update many people in the SEO industry not only increasingly embraced content marketing but they tried to join the bandwagon and rebrand themselves as content marketers completely.   New and shiny content marketing vs…

How to Use the Google Disavow Tool for NOT Against Negative SEO

How to Use the Google Disavow Tool for NOT Against Negative SEO

* Google first created the problem of so called “negative SEO“ by taking “manual action” on links webmasters have no control over. Instead of just discounting “unnatural links” pointing to a site Google will make you responsible for them even…

Social Media Conversation, Engagement & Sales Suck Say Nitpickers

Social Media Conversation, Engagement & Sales Suck Say Nitpickers

* There is a new trend in social media expert circles: nitpickers declare all the social media basics we take for granted to be nonsense or choose to ignore them. I haven’t finished college but while attending it I was…

Readability Advice: Lorem Ipsum Yourself! I’m Not a Dummy

Readability Advice: Lorem Ipsum Yourself! I’m Not a Dummy

* One of the most important things on the Web is readability. Despite that to this day many webmasters, bloggers and even web designers neglect it. Recently an SEO blogger I asked to improve his post readability so that my…

Web Design by Itself is Worthless

Web Design by Itself is Worthless

It’s strange how when you want to sell blogging, social media or SEO services you have to explain and prove ROI (Return On Investment) at every step. At the same time I rarely witness debates about the ROI of web…

What is Your Value Proposition and How Do You Present it?

What is Your Value Proposition and How Do You Present it?

* Many people like to optimize the call to action or other elements of landing pages but overlook the crucial aspect of any business website or even online interaction, the so called value proposition. I’m doing a lot of blogger…

What Guest Blogging and Blogger Outreach Are Actually About

What Guest Blogging and Blogger Outreach Are Actually About

Now that “content marketing” is the latest rage people who have no clue what content really means are perverting ages old techniques like guest blogging and blogger outreach. Many lazy SEOs and average website owners are late to this renamed…