What Guest Blogging and Blogger Outreach Are Actually About

What Guest Blogging and Blogger Outreach Are Actually About

Now that “content marketing” is the latest rage people who have no clue what content really means are perverting ages old techniques like guest blogging and blogger outreach. Many lazy SEOs and average website owners are late to this renamed…

How Do You Attract Visitors Instead of Traffic to Your Site?

How Do You Attract Visitors Instead of Traffic to Your Site?

* A few years ago I noted that there is a difference between traffic and visitors in an article dealing with a broader topic. Then in early January of 2011 I have described it in more depth. This time I’d…

Why Peer-to-Peer SEO Beats Influencer Ass Kissing

Why Peer-to-Peer SEO Beats Influencer Ass Kissing

* In the past I have written repeatedly about the need to find your peers and to work together with them for the benefit of all parties involved. On the Web it’s not about competing with 7 billions of people….

Unofficial Google Newspeak Glossary: Manual Action in Commercial Relationships

Unofficial Google Newspeak Glossary: Manual Action in Commercial Relationships

Euphemisms are often made up words that are meant to hide the real (in most cases negative) meaning of existing terms.   Killing in the name of For example the thing the US government refers to as “targeted killings” is…

Is Positive SEO Possible? A Google Parkour Case Study

Is Positive SEO Possible? A Google Parkour Case Study

* Negative SEO Nightmare In the recent years so called negative SEO has been one of the most written about topics in the search marketing industry and beyond. Luckily only a few major publications have covered the topic or even…

Successful Blogging is Not About Becoming a Superstar

Successful Blogging is Not About Becoming a Superstar

* One of the most successful bloggers in the marketing industry, Neil Patel has published a post called “How to Become a Blogging Superstar“. The superstar blogging article felt like it was 2007 again, or even 2002. Why? I started…

LOL: The New Positive Brand of SEO!

LOL: The New Positive Brand of SEO!

SEO is ugly. Most people who hear SEO think spam. Inbound marketing is not SEO and can’t replace SEO. Nobody wants to go the easy route and say findability, after all clients would understand what’s going on and thus the…

Can Inbound Marketing Replace SEO?

Can Inbound Marketing Replace SEO?

Image: Inbound marketer creating funny content to sell bananas or a happy client finding optimized bananas?* No, it can’t. Inbound marketing can’t replace SEO. Neither can content marketing search marketing online marketing internet marketing digital marketing. Why do I ask…

How to Determine Content Quality and Write Accordingly

How to Determine Content Quality and Write Accordingly

There seems to exist a broad consensus that “content is king”, but only great content or rather quality content. With the so called Panda or high quality update Google made quality content the ultimate goal. How to determine content quality…

What is Content? It’s not Your Sales Copy

What is Content? It’s not Your Sales Copy

Content is not the packaging! It’s what’s inside the package! Here it’s escalating panic from the Hoxton Street Monster Supplies. Once I published a list post about the 10 most common content strategy mistakes most businesses make. In that post…

40 Cutting Edge Social Media & SEO Services to Invest in Now

40 Cutting Edge Social Media & SEO Services to Invest in Now

* Unless you lived under a rock for the last decade you already invest time and money in web design social media Google optimization website analytics services. That’s a no-brainer, isn’t it? These basics do not suffice anymore though!  …

The Stone Age of Blogging is Over – What’s Next?

The Stone Age of Blogging is Over – What’s Next?

* The golden age of blogging Many influential bloggers have written about the end of the golden age of tech blogging. They say “tech” but in a way they mean blogging in general it seems. Some people were furious and…

10 Fatal Content Strategy Mistakes Most Businesses Make

10 Fatal Content Strategy Mistakes Most Businesses Make

* Everybody seems to agree by now that you need “great content“ to succeed on the Web. Both social media and search engines require quality content as their business model relies on others, us, to produce that content. The problem…

Does Google Index Your robots.txt?

Does Google Index Your robots.txt?

This is a contribution by SEO strategist Moosa Hemani. It has been slightly edited by myself, Tad Chef – the owner of this blog. robots.txt is a protocol that helps search engines to find out which part of a website…

SEO Activism: Detox Campaign by Greenpeace

SEO Activism: Detox Campaign by Greenpeace

For years I’ve been a proponent of using SEO for more than just making money. Even on the Web it’s “people before profits”. You can’t just do business as usual when the planet and humanity with it goes down the…

Does Link Building Still Exist as an SEO Practice?

Does Link Building Still Exist as an SEO Practice?

* It might sound strange but I still use the term link building after all those years and despite new terms like “earning links” etc. It sounds funny in a way because I am the guy who has explained years…

Why Click the Google +1 Button on Websites Instead of Liking or Tweeting Them?

Why Click the Google +1 Button on Websites Instead of Liking or Tweeting Them?

Image: This is how logged out Google users could see Google +1 votes. Google later removed that feature. When Google initially introduced the Google +1 feature for search results many people in the SEO industry and beyond argued that it…

Run DMC and Google Want You to “Keep it Fresh”

Run DMC and Google Want You to “Keep it Fresh”

* Whether you’re spitting rhymes about gold chains and Adidas kicks, or shaping your content strategy, one thing is essential… “Keepin’ it fresh.” Fresh content is unique and engaging, and Google likes that. It seems nowadays, the Google team wants…

Who is Your Competition on the Web?

Who is Your Competition on the Web?

Who are your competitors? You think you know. You don’t know or realize though! I will explain. Usually when people refer to their competitors they name a few businesses from the same industry who sell the same products or services…

Google +1: The New SearchWiki?

Google +1: The New SearchWiki?

2.5 Years before Google +1 buttons appeared I welcomed the new search results customization feature by Google called SearchWiki. I loved it in spite of it being broken from the start. Nonetheless the sheer possibilities once it worked were exactly…