What Guest Blogging and Blogger Outreach Are Actually About
Nowadays “content marketing” is a must-have for everybody who has an online presence. Why? Google’s business model is to monetize third party content. So what? You need to “just create great content and they will come”. Who are they? Google…
How Do You Attract Visitors Instead of Traffic to Your Site?
* A few years ago I noted that there is a difference between traffic and visitors in an article dealing with a broader topic. Then in early January of 2011 I have described it in more depth. This time I’d…
Why Peer-to-Peer SEO Beats Influencer Ass Kissing
* In the past I have written repeatedly about the need to find your peers and to work together with them for the benefit of all parties involved. On the Web it’s not about competing with 7 billions of people….
Google Newspeak Glossary: Manual Action in Commercial Relationships
Many words hide things! In linguistics we call such terms euphemisms. Euphemisms are often made up words that are meant to hide the real (in most cases negative) meaning of existing terms. Often the terms used are also real words…
Is Positive SEO Possible? A Google Parkour Case Study
* When you read about SEO by 2024 you may still wonder: Is positive SEO even possible? Can the bad rep of SEO get even worse? Well, yes, most media coverage is focusing on the downsides of SEO already. Yet…
How Successful Blogging for Money Actually Works
* Does blogging success mean you have to become a superstar? Do you need millions of followers? Is this how successful blogging for money actually works? Is it about fame or notoriety? Not really. The superstar blogging approach may have…
LOL: The Positive Brand of SEO!
Do you get the SEO acronym? Even if you do, do you understand what SEO actually means? Once you grasped the definition of SEO you probably think it sucks! SEO has a bad rep for manifold reasons. Yet don’t fret!…
Can Inbound Marketing Replace SEO?
Can you replace SEO with (inbound) marketing? Hell no! Such a shortsighted idea! Hear me out! The idea might sound tempting though. Why? Can Inbound Marketing Replace SEO? Inbound marketing can’t replace SEO. Neither can Why do I ask then?…
How to Determine Content Quality and Write Accordingly
There seems to exist a broad consensus that “content is king”, but only great content or rather quality content. With the so called Panda or high quality update Google made quality content the ultimate goal. How to determine content quality…
What is Content? It’s not Your Sales Copy
What is content? Everybody seems to know it. Nobody even asks before claiming that “content is king“. Yet content is not just body text or images you show on your site. Content is not the packaging! It’s what’s inside the…
40 Advanced SEO Services to Invest in
* Unless you lived under a rock for the last decade you already invest time and money in your online presence by using a number of tools and services: web design social media management search engine optimization website analytics That’s…
The Stone Age of Blogging is Over – What’s Next?
* Some influential bloggers have written about the end of the golden age of tech blogging in 2011. Others followed ever since. They often say “tech” but in a way they mean blogging in general it seems. Some people were…
10 Fatal Content Strategy Mistakes Most Businesses Make
* Everybody seems to agree by now that you need “great content“ to succeed on the Web. Both social media and search engines require quality content as their business model relies on others, us, to create that content. The problem…
Does Google Index Your robots.txt?
This is a contribution by SEO strategist Moosa Hemani. It has been slightly edited by myself, Tad Chef – the owner of this blog. robots.txt is a protocol that helps search engines to find out which part of a website…
SEO Activism: Detox Campaign by Greenpeace
For years I’ve been a proponent of using SEO for more than just making money. Even on the Web it’s “people before profits”. You can’t just do business as usual when the planet and humanity with it goes down the…
Does Link Building Still Exist as an SEO Practice?
* It might sound strange that I still use the term link building! After all those years and despite new terms like “earning links” etc. It sounds funny in a way because I am the guy who has explained years…
![[Content SEO] Run DMC and Google Want You to “Keep it Fresh”](http://seo2.onreact.com/wp-content/uploads/2011/05/run-dmc-150x150.jpg)
[Content SEO] Run DMC and Google Want You to “Keep it Fresh”
* Are you spitting rhymes about gold chains and Adidas kicks? Or shaping your SEO and content strategy? One thing is for sure and essential… “Keepin’ it fresh.” Fresh content is unique and engaging, and Google likes that. It seems…
Who is Your Competition on the Web?
Who are your competitors? You think you know. Yet your offline understanding of competition does not work on the Web! You don’t know or realize though! Let me explain. Who do you think your competition is? Let’s replay a typical…
Science vs Reality: Do Not Obey Scientists – Practice What Works
* More than once I had a lively argument on social media about “science”. Science-proponents are often very opinionated individuals. In some cases they were rather dogmatic. Especially those who are not scientists themselves fight others to convince them their…
Quora for Business: Is the Q&A Site Worth the Effort?
Yahoo Answers dominated the Q&A space around 2010 when the Quora hype started and I originally wrote this article. Quora was barely visible at the start. In 2017 Quora finally overtook Yahoo Answers according to Google Trends: Many people ask…
