Billions of Sites Subject to Manual Penalty by Google
Google recently released an “interactive infographic” titled “how search works”. I ignored it until Barry Schwartz convinced me to take a second look. The infographic starts with the number of “30 trillion individual pages” Google has in its index. Later…
Training in Winter
* I have started training parkour some time ago. It made me not only 200% healthier over the recent years – I feel 10 years younger by now. Parkour also inspired me in other areas of life. I’ve already coined…
How Link Building Really Works for SEO – By Attracting Links
* I don’t write a lot about link building on SEO 2. Why? I did for many years. Usually I attempted to expand the concept to go beyond “building”. I questioned the premise of “manual link building” from day one….
How I Recovered from Google’s Panda Update – You Won’t Believe it!
A panda might by a a cute animal but for most people who have a website and get traffic from search or rather mostly from Google it’s worse than a zombie. Websites hit by one of the numerous so called…
The Inconvenient Truth about SEO
One fine day my online friends Patrick Altoft and AJ Kohn were mad at Smashing Magazine for not getting SEO. Why? The popular Web design blog published an incisive piece misrepresenting search engine optimization under the ominous headline “the inconvenient…
Are You Really a Content Marketer or Just an SEO?
After the so called Google Penguin update many people in the SEO industry embraced content marketing. So far so good. In a way SEO was always about content. Why not name the game accordingly? Yes, true. Yet some of them…
How Relationship Building for SEO Works Without Link Begging
It’s official: relationship building increasingly replaces link building in SEO. That’s truly amazing news! I’ve been preaching relationships for years before the approach arrived in the SEO mainstream. I’m glad it has. There is just one problem with relationship building…
How to Use the Google Disavow Tool for NOT Against Negative SEO
* Google created the problem of so called “negative SEO“. How? By taking “manual action” on inbound links webmasters have no control over. Instead of just discounting “unnatural links” pointing to your site Google will make you responsible for them!…
What Guest Blogging and Blogger Outreach Are Actually About
Nowadays “content marketing” is a must-have for everybody who has an online presence. Why? Google’s business model is to monetize third party content. So what? You need to “just create great content and they will come”. Who are they? Google…
Non-Google Link Building for Search Emancipated Optimization
* It may be a surprise to you but link building has been thriving long before Google. When I went online and started publishing in 1997 Google didn’t even exist. Many search engines like Infoseek Webcrawler Altavista already did but…
Unnatural Links: What is the Purpose of the Google FUD Campaign?
* Google has been sending out “unnatural links” warnings for quite some time now. At first the messages meant that you got penalized on Google search and thus you potentially lost your rankings and traffic. Then Google started sending out…
Why Peer-to-Peer SEO Beats Influencer Ass Kissing
* In the past I have written repeatedly about the need to find your peers and to work together with them for the benefit of all parties involved. On the Web it’s not about competing with 7 billions of people….
IFTTT Applets for Ethical SEO & Social Media Automation
With so called IFTTT applets you can engage the world without moving a finger. “What are IFTTT applets?” you might ask. IFTTT is an acronym for “if this then that”. It’s a service that allows cross-site programming of multiple other…
Positive SEO Example Campaign to Take Part in
* How positive SEO works Last time I defined what I consider to be positive SEO. Also I went into detail to explain my concept of Google Parkour. How does it work? You link out to your “competitor” in case…
Get Linkable Assets Not Link Building
Are you interested in link building? Yes, that’s what you think. In reality you need something else though: linkable assets! Let me explain. How? As an independent consultant who hasn’t dozens of employees to do his work. The Han Solo…
Is Positive SEO Possible? A Google Parkour Case Study
* Negative SEO Nightmare In recent years so called “negative SEO” has been one of the most written about topics in the search marketing industry and beyond. Luckily only a few major publications have covered the topic or even used…
Dark Horse SEO Blogs That Look Very Appealing
* You may already know blogs like Moz, Search Engine Land or SEMrush. Some people need even more content to read though. I’m here to help! Thus I have compiled a list of lesser known or not yet popular aka…
Three Timeless SEO Strategies and the Tactics to Boost Performance
This is a contribution by Ryan Woolley, Vice President of Client Services, Response Mine Interactive. I added some emphasis and text formatting here and there. When we’ve reached our 10-year mark at RMI it’s hard to believe! Many of us…
How Do I Get More SEO Clients?
* Getting clients as an SEO is a no brainer in a way, still many people struggle at the beginning it seems. One day I answered a question on Quora: “How do I get more SEO clients?” The person who…
Post-Panda Link Building for Affiliate Websites
Does link building for affiliates work at all after the numerous Panda updates? You may ask yourself this question ever since Google decided to dump sites publishing “low quality content”. Jason Acidre of Kaiserthesage asked me to provide answers to…
