The SEO Acronym Definition and How to Use Humor to Get it
What does the SEO acronym mean actually? Even in 2024 many people will still wonder what the SEO acronym means. I can’t blame them. It can mean many things yet on the Web it usually has to do with getting…
Dangerous Links: Why & How Google Wants to Abolish Hypertext
* Are links unnatural or even dangerous? The Web is built upon so called hypertext. Why is hypertext called hyper in the first place? Isn’t it just text published on the Internet? The hyper-aspect stems from hyperlinks. It’s not because…
How to Kill Pandas and Penguins but NOT People
* This post is not about killing cute animals. I’m not just an ethical SEO, I’m also vegan. It’s about SEO for the people. When it comes to search a Panda and a Penguin are different types of Google updates…
Billions of Sites Subject to Manual Penalty by Google
Google recently released an “interactive infographic” titled “how search works”. I ignored it until Barry Schwartz convinced me to take a second look. The infographic starts with the number of “30 trillion individual pages” Google has in its index. Later…
Training in Winter
* I have started training parkour some time ago. It made me not only 200% healthier over the recent years – I feel 10 years younger by now. Parkour also inspired me in other areas of life. I’ve already coined…
How Link Building Really Works for SEO – By Attracting Links
* I don’t write a lot about link building on SEO 2. Why? I did for many years. Usually I attempted to expand the concept to go beyond “building”. I questioned the premise of “manual link building” from day one….
How I Recovered from Google’s Panda Update – You Won’t Believe it!
A panda might by a a cute animal but for most people who have a website and get traffic from search or rather mostly from Google it’s worse than a zombie. Websites hit by one of the numerous so called…
The Inconvenient Truth about SEO
One fine day my online friends Patrick Altoft and AJ Kohn were mad at Smashing Magazine for not getting SEO. Why? The popular Web design blog published an incisive piece misrepresenting search engine optimization under the ominous headline “the inconvenient…
Are You Really a Content Marketer or Just an SEO?
After the so called Google Penguin update many people in the SEO industry embraced content marketing. So far so good. In a way SEO was always about content. Why not name the game accordingly? Yes, true. Yet some of them…
How Relationship Building for SEO Works Without Link Begging
It’s official: relationship building increasingly replaces link building in SEO. That’s truly amazing news! I’ve been preaching relationships for years before the approach arrived in the SEO mainstream. I’m glad it has. There is just one problem with relationship building…
How to Use the Google Disavow Tool for NOT Against Negative SEO
* Google created the problem of so called “negative SEO“. How? By taking “manual action” on inbound links webmasters have no control over. Instead of just discounting “unnatural links” pointing to your site Google will make you responsible for them!…
What Guest Blogging and Blogger Outreach Are Actually About
Nowadays “content marketing” is a must-have for everybody who has an online presence. Why? Google’s business model is to monetize third party content. So what? You need to “just create great content and they will come”. Who are they? Google…
Non-Google Link Building for Search Emancipated Optimization
* It may be a surprise to you but link building has been thriving long before Google. When I went online and started publishing in 1997 Google didn’t even exist. Many search engines like Infoseek Webcrawler Altavista already did but…
Unnatural Links: What is the Purpose of the Google FUD Campaign?
* Google has been sending out “unnatural links” warnings for quite some time now. At first the messages meant that you got penalized on Google search and thus you potentially lost your rankings and traffic. Then Google started sending out…
Why Peer-to-Peer SEO Beats Influencer Ass Kissing
* In the past I have written repeatedly about the need to find your peers and to work together with them for the benefit of all parties involved. On the Web it’s not about competing with 7 billions of people….
IFTTT Applets for Ethical SEO & Social Media Automation
With so called IFTTT applets you can engage the world without moving a finger. “What are IFTTT applets?” you might ask. IFTTT is an acronym for “if this then that”. It’s a service that allows cross-site programming of multiple other…
Positive SEO Example Campaign to Take Part in
* What the heaven is “positive SEO”? Does it even exist? Is it even possible? Positive SEO happens when you push your “competition” in search results and beyond. That way you create a win win situation for all parties involved…
How to Get Linkable Assets for Link Building on a Budget
Are you interested in link building? Yes, that’s what you are if you want to get found on Google. Yet you need something to attract those links: linkable assets! Let me explain. How to get linkable assets on a budget?…
Is Positive SEO Possible? A Google Parkour Case Study
* When you read about SEO by 2024 you may still wonder: Is positive SEO even possible? Can the bad rep of SEO get even worse? Well, yes, most media coverage is focusing on the downsides of SEO already. Yet…
Dark Horse SEO Blogs That Look Very Appealing
* You may already know blogs like Moz, Search Engine Land or SEMrush. Some people need even more content to read though. I’m here to help! Thus I have compiled a list of lesser known or not yet popular aka…
