Does SEO Make You Sick?
* A shocking survey has yielded the following results: one in ten Americans considered HTML to be a sexually transmitted disease. This sounds funny, doesn’t it? Now consider one of the other survey questions. It also asked what SEO means….
SEO vs SEO 2: Top 15 Differences
What is SEO 2? You may not even know what SEO is yet! I don’t blame you! Yet here we are talking about the next level of SEO – or as I refer to it SEO 2! How do SEO…
Google Sells Endorsements to SEO Agencies
Last time I have written about Google on this blog I promised to be more positive about the search-monopolist mega-corporation advertising company. You know, it’s not easy for me after all the issues I had with Google. Nonetheless this time…
![Guest Post by Matt Cutts on Spammy Link Building [Satire]](http://seo2.onreact.com/wp-content/uploads/2014/01/matt-cutts-guest-post-vanessa-fox-150x150.png)
Guest Post by Matt Cutts on Spammy Link Building [Satire]
This is a guest post by Matt Cutts, Google’s “head of spam” by day and well known SEO blogger by night. I added some text decoration/formatting here and there to stress the main message and to improve readability. In my…
Optimization is NOT “Just Marketing”
* Many marketers will tell you that SEO is “just marketing” now. SEO is dead, “finished” or only makes sense as part of marketing. I’m really tired of reading this cliché. There are two reasons for that: Optimization means improvement….
The New SEO is About Creativity
* Sometimes you need someone to tell you what you think. I write so much and often I’m tempted to write longer articles than necessary. Content size seems to be a quality and ranking factor in recent years so that…
How to Spot a Fake Link Removal Request
Are your links unnatural or do they grow on trees? When Google invented “unnatural links” by simply deciding that some links are unnatural while others are not they also created the problem of large scale “negative SEO“. Then they professed…
SEO is Alive!
When I started out this blog in 2009 years I said what nowadays is almost a running gag: “SEO is dead“. You could assume I am the most unlikely person to tell you that SEO is alive. Take a look…
Case Study: The Value of a Blog Post
Sometimes when I tell business owners how much I charge for blog posts they tell me that it’s expensive. Of course it’s not. Why? Creating content vs link building At the same time they would gladly throw that same…
How to: Broken Link Outreach Using an SEO Crawler
For years I have been looking for a both easy to use and free way to perform so called broken link building. I have tested lots of broken link checkers, advanced SEO tools and browser plugins for that purpose. The…
Free Traffic vs Gatekeeper Traffic
* Usually I prefer to speak about visitors not traffic as in people visiting your site. Why? The term “traffic” is too fuzzy. It fails to really explain what is going on on the Web. It’s a misleading metaphor when…
![10 Things the Unnatural Links Penalty Taught me [Google SEO]](http://seo2.onreact.com/wp-content/uploads/2013/06/unnatural-inbound-links-150x150.png)
10 Things the Unnatural Links Penalty Taught me [Google SEO]
I didn’t expect to get penalized for unnatural links at all! That’s why I noticed it very late. It also sucked! Why? The whole process of dealing with the unnatural links penalty has been “problematic” itself to say the least….
The SEO Acronym Definition and How to Use Humor to Get it
What Does the SEO Acronym Mean Actually? Even in 2023 many people will still wonder what the SEO acronym means. I can’t blame them. SEO or Search Engine Optimization as most people refer to it is still hard to fathom…
Dangerous Links: Why & How Google Wants to Abolish Hypertext
* Are links unnatural or even dangerous like some SEO experts repeat after Google? The Web is built upon so called hypertext. Why is hypertext called hyper? It’s not because of all the hypes we witness on the Internet. The…
How to Kill Pandas and Penguins but NOT People
* This post is not about killing cute animals. I’m not just an ethical SEO, I’m also vegan. It’s about SEO for the people. When it comes to search a Panda and a Penguin are different types of Google updates…
Billions of Sites Subject to Manual Penalty by Google
Google recently released an “interactive infographic” titled “how search works“. I ignored it until Barry Schwartz convinced me to take a second look. The infographic starts with the number of “30 trillion individual pages” Google has in its index. Later…
Training in Winter
* I have started training parkour some time ago. It made me not only 200% healthier over the recent years – I feel 10 years younger by now. Parkour also inspired me in other areas of life. I’ve already coined…
How Link Building Really Works for SEO – By Attracting Links
* I don’t write a lot about link building on SEO 2. Why? I did for many years. Usually I attempted to expand the concept to go beyond “building”. I questioned the premise of “manual link building” from day one….
How I Recovered from Google’s Panda Update – You Won’t Believe it!
A panda might by a a cute animal but for most people who have a website and get traffic from search or rather mostly from Google it’s worse than a zombie. Websites hit by one of the numerous so called…
The Inconvenient Truth about SEO
One fine day my online friends Patrick Altoft and AJ Kohn were mad at Smashing Magazine for not getting SEO. Why? The popular Web design blog published an incisive piece misrepresenting search engine optimization under the ominous headline “the inconvenient…
