SEO is Alive!

SEO is Alive!

* When I started out this blog over 6 years ago I said what nowadays is almost a running gag: “SEO is dead”. You could assume I am the most unlikely person to tell you that SEO is alive. Take…

Case Study: The Value of a Blog Post

Case Study: The Value of a Blog Post

Sometimes when I tell business owners how much I charge for blog posts they tell me that it’s expensive. Of course it’s not. Why?   Creating content vs link building At the same time they would gladly throw that same…

Easy Broken Link Outreach Using the Free SEO Crawler

Easy Broken Link Outreach Using the Free SEO Crawler

For years I have been looking for a both easy to use and free tool for so called broken link building. I have tested lots of broken link checkers, advanced SEO tools and browser plugins but none of the really…

Free Traffic vs Gatekeeper Traffic

Free Traffic vs Gatekeeper Traffic

* Usually I prefer to speak about visitors not traffic as in people visiting your site. The term traffic is too fuzzy to really explain what is going on on the Web in general or on your site in particular….

10 Things the Unnatural Links Penalty Taught me About Google and SEO

10 Things the Unnatural Links Penalty Taught me About Google and SEO

I didn’t expect to get penalized for unnatural links at all, that’s why I noticed it very late. Also the whole process of dealing with the unnatural links penalty has been “problematic” itself to say the least. Here are the…

The Best Acronyms to Replace SEO

The Best Acronyms to Replace SEO

You have to admit: it didn’t work out! Your quest to replace the stigma of SEO was futile until now! You wanted to practice internet marketing to no avail, you still just did keyword research, onsite optimization and link building….

Dangerous Links: Why & How Google Wants to Abolish Hypertext

Dangerous Links: Why & How Google Wants to Abolish Hypertext

* Are links unnatural or even dangerous like some SEO experts repeat after Google? The Web is built upon so called hypertext. Why is hypertext called hyper? It’s not because of all the hypes we witness on the Internet. The…

How to Kill Pandas and Penguins but NOT People

How to Kill Pandas and Penguins but NOT People

* This post is not about killing cute animals. When it comes to search a Panda and a Penguin are different types of Google updates or rather penalties. In case you own a website or two I will help you…

Billions of Sites Subject to Manual Penalty by Google

Billions of Sites Subject to Manual Penalty by Google

Google recently released an “interactive infographic” titled “how search works“. I ignored it until Barry Schwartz convinced me to take a second look. The infographic starts with the number of “30 trillion individual pages” Google has in its index. Later…

Training in Winter

Training in Winter

* I have started training parkour some time ago. It made me not only 200% healthier over the recent years – I feel 10 years younger by now. Parkour also inspired me in other areas of life. I’ve already coined…

Does Google Authorship Markup Hurt or Help Rankings?

Does Google Authorship Markup Hurt or Help Rankings?

* You may remember that I have mentioned in my post “Google Authorship Markup Disadvantages Everybody Ignores” how my wife’s site has lost rankings almost immediately after I implemented the Google authorship markup on her site. One reader specifically asked…

How Link Building Really Works These Days

How Link Building Really Works These Days

* I do not write a lot about link building. When I do I try to expand the concept usually or at least question it. The issue with link building is that it doesn’t go away. No matter how often…

How I Recovered from Panda by Banning Google

How I Recovered from Panda by Banning Google

A panda might by a a cute animal but for most people who have a website and get traffic from search or rather mostly from Google it’s worse than a zombie. Websites hit by one of the numerous so called…

Does Smashing Magazine Fail to Represent SEO Properly or Do We?

Does Smashing Magazine Fail to Represent SEO Properly or Do We?

Does Smashing Magazine fail to represent SEO? Patrick Altoft and AJ Kohn are mad at Smashing Magazine for not getting SEO: Are they right? Do the people over at Smashing Magazine have no clue about modern SEO? I simply couldn’t…

Google Authorship Markup Disadvantages Everybody Ignores

Google Authorship Markup Disadvantages Everybody Ignores

[Update: Google’s support for authorship markup has been discontinued by now.] One of my favorite SEO pundits is AJ Kohn. AJ is an eager early adopter of Google+ and Google authorship markup. That’s the thing that lets you display your…

Are You Really a Content Marketer or Just an SEO?

Are You Really a Content Marketer or Just an SEO?

After the so called Google Penguin update many people in the SEO industry not only increasingly embraced content marketing but they tried to join the bandwagon and rebrand themselves as content marketers completely.   New and shiny content marketing vs…

Ouch: Relationship Building is Not about SEO at All!

Ouch: Relationship Building is Not about SEO at All!

It’s official now: relationship building replaces link building in SEO. I’ve been preaching relationships for years but now the approach arrived in the SEO mainstream. I’m glad it has. There is just one problem with relationship building as applied using…

How to Use the Google Disavow Tool for NOT Against Negative SEO

How to Use the Google Disavow Tool for NOT Against Negative SEO

* Google first created the problem of so called “negative SEO“ by taking “manual action” on links webmasters have no control over. Instead of just discounting “unnatural links” pointing to a site Google will make you responsible for them even…

What Guest Blogging and Blogger Outreach Are Actually About

What Guest Blogging and Blogger Outreach Are Actually About

Now that “content marketing” is the latest rage people who have no clue what content really means are perverting ages old techniques like guest blogging and blogger outreach. Many lazy SEOs and average website owners are late to this renamed…

Non-Google Link Building for Search Emancipated Optimization

Non-Google Link Building for Search Emancipated Optimization

* It may be a surprise to you but link building has been thriving long before Google. When I went online and started publishing in 1997 Google didn’t even exist. Many search engines like Infoseek Webcrawler Altavista already did but…