SEO 2.0 Definitions: It’s about People, Self-Spreading and Being Reputable

SEO 2.0 doesn’t exist and I’m glad it doesn’t! OK, SEO 2.0 doesn’t exist according to Wikipedia. It existed, someone wrote an excellent article about it but the Wikipedia censors deleted it. I’m glad. I prefer to spread the SEO…

Top 7 Ways to Use Twitter for Marketing Purposes Correctly

Top 7 Ways to Use Twitter for Marketing Purposes Correctly

Last time I wrote about Twitter and marketing it became the most read by subscribers post on SEO 2.0 ever. I think more than 1300 regular SEO 2.0 readers have read it within a week. This by far surpasses any…

Think Relationships not Technology

Think Relationships not Technology

Many stingy webmasters are afraid that links from User Generated Content (UGC) in general are draining their PageRank. Is your site authority leaking through comment links? Does linking out hurt you on Google? Are links scary?   Linking out is…

Matt Cutts Confirms: Linking Out is a Ranking Factor (Nofollow is Dead)

Matt Cutts Confirms: Linking Out is a Ranking Factor (Nofollow is Dead)

* Finally Matt Cutts of Google has confirmed that one of the most used SEO 2.0 tactics, linking out, is an important ranking factor.   Why listen to Matt Cutts this time? Matt Cutts of Google is seldom relevant to…

Where’s the Positivity in the SEO Industry? We’re no Criminals

Where’s the Positivity in the SEO Industry? We’re no Criminals

One of the greatest things about the international blogosphere is its self improvement and personal development part. You have lots of outstanding positivity spirituality productivity blogs out there. You don’t have them in German to such an extent. There are…

3 Traits of True Social Media Experts

3 Traits of True Social Media Experts

* In recent years and months the Web has been flooded by social media experts. They’re everywhere you move! You can’t escape social media experts it seems. There is one problem though: social media as such often exist only for…

Bing FAIL

Bing FAIL

Bing FAIL: This will be a short post, like the headline already suggests. You know, after the disastrous performance of Wolfram Alpha which was falsely hailed as Google competition I’m not really in the mood to rant again. I will…

10 Reasons to Follow Me/SEO 2.0 on Twitter

10 Reasons to Follow Me/SEO 2.0 on Twitter

One of my favorite architecture blogs published a post called “5 reason to follow ArchDaily on Twitter“. While the post itself seemed clumsy and the reasons were not enticing enough to follow them the sheer idea of the post was…

User and Search Friendly URL Design for Multi-Language Websites in 4 Easy Steps

User and Search Friendly URL Design for Multi-Language Websites in 4 Easy Steps

* What an overwhelming headline! User and search friendly URL design for multi-language websites? What are you talking about? Let me explain. Then I’ll introduce to you the 4 easy steps you need to follow. One of the basic best…

Search: 8 Reasons Why Wolfram Alpha is a Waste of Time and no Threat to Google

Search: 8 Reasons Why Wolfram Alpha is a Waste of Time and no Threat to Google

Wolfram Alpha is another overhyped “Google killer” on the block. It’s allegedly a search engine. Google killers usually die Do you remember the last few much hyped Google killers in the search arena? Not? Well, I do. Wikia has been…

StumbleUpon Has an SEO Category

StumbleUpon Has an SEO Category

For years one of the greatest annoyances with StumbleUpon was the utter lack of an SEO category. Optimizers like myself had only other related categories to tag their shares appropriately. You may know that SU is a social discovery service…

How to Overcome the Established Blogger’s Apathy

How to Overcome the Established Blogger’s Apathy

When my blog grew more and more silent for a number of reasons (vacation, rediscovery of a vintage strategy game from the eighties, puppy) that were not related to the blog itself you may have wondered whether I experience the…

7* Writing for Subscriber Heaven: More of the Same but Better

7* Writing for Subscriber Heaven: More of the Same but Better

CC: Stairway to Heaven by Davici. After realizing once again that I don’t like writing for social media as much as I do right now I focused on ways of writing for subscribers and other regular visitors. In order to…

Why Image Optimization is Important for Blogs

Today, instead of explaining why image optimization is important for blogs I will simply demonstrate it. These are the top 12 search referers this month on SEO 2.0: Search Term Source (Google) alone image search fake image search fakes image…

Top 10 Most Insane Reasons Why Blogging for Social Media Sucks

Top 10 Most Insane Reasons Why Blogging for Social Media Sucks

* OK, I admit it! I’m part of the problem here. It all started with link baiting a few years ago. Then blogging for a social media audience has become common place. Sometimes it seems there is not a single…

Social Media Trends You Must Be Aware of

Social Media Trends You Must Be Aware of

* Social media is evolving, revolving and sometimes struggling. It seems there are trends which are there for a while now. Some sites reflecting overall trends lose steam and die while others are born and/or accelerate. Here is a number…

Image Bookmarking Sites for Daily Inspiration

Image Bookmarking Sites for Daily Inspiration

Social bookmarking – it’s what Delicious was known for (Reddit is social news in contrast, while StumbleUpon is social browsing) – is one of the best working things when it comes to the wisdom of crowds. Some social sites tend…

Change has come to WhiteHouse.gov – When will it come to your Website?

Change has come to WhiteHouse.gov – When will it come to your Website?

Image: Brick Obama by ~emeph Immediately after Barack Obama has been sworn in as the new president of the United States the Whitehouse.gov website has been relaunched. Some of the most important aspects of this change are: It has a…

7 Optimization Techniques I Learned from Playing With my 7 Year Old Daughter

7 Optimization Techniques I Learned from Playing With my 7 Year Old Daughter

May I… Creative Commons image by ~FreeBirDĀ®~. Working on a computer is often frustrating when you have kids. They come over to see you sitting all day at the same place staring into a bright light source and wonder why…

Web Trend Map 3

Web Trend Map 3

Information Architects Japan have created a new “subway” map of the Internet aka Web Trend Map 3. I loved the 2007 version already but it was a little confusing. This new 2008 version is more sophisticated in the way it…