The SEO Acronym Definition and How to Fathom it Without Being a Geek


What Does the SEO Acronym Mean Actually?

Even in 2020 many people still don’t know what the SEO acronym means. I can’t blame them.

SEO or Search Engine Optimization as most people refer to it is still hard to fathom for mere mortals. Most SEO experts are die hard geeks!

I tried to simplify the meaning of the acronym by coming up with new definitions over the years yet I mostly failed at it. It’s not just me though!

You have to admit: it didn’t work out! SEO is not popular enough. People rather understand common words like

  • findability
  • visibility
  • popularization

The SEO acronym itself is still a riddle and sounds menacing. The quest to replace the stigma of SEO was futile until now!

The best thing we can do now is to explain SEO in a way all people can get. I could even make my daughter understand it when she was little.

What did I actually say to my kid? SEO is like helping kids finding sweets.

There is a huge machine that remembers where all the sweets are in the world. Whenever you try to find them it looks where they are.

People who do SEO tell the machine where they have put all the sweets they had. Otherwise Google might not know where the sweets are hidden.

They would have to dig in the sand like some dogs do when they play around they may find some old toy but not the sweets you are looking for.

SEO Practitioners Don’t Like the Acronym

Most SEO practitioners stick to the dated acronym despite many trends that come and go over the years. Even I still use it!

  • Many wanted to practice Internet marketing to no avail. They still just do keyword research, onsite optimization and link building.
  • Then people tried to become inbound marketers but were sending out all these cold outreach messages to unsuspecting bloggers.
  • Lastly some jumped on the content marketing bandwagon by publishing more and better content than the keyword-stuffed gibberish SEO was infamous for

It didn’t help. The SEO acronym still persists as the name for what people actually do when trying to get traffic by way of Google’s organic results.

We Are Still Performing SEO

Those who work in the “SEO industry” have a love-hate relationship with the acronym. Why? It’s no wonder!

Many still consider SEO a dirty word though so you may decide to “quit SEO” sooner or later.

There is one problem remaining though. How to call yourself now that you want to “retire SEO”?

All the marketing terms are already used by real marketers with university degrees in marketing and 30 years of experience.

Words everybody understands like findability do not sell incredibly expensive SEO services.

They don’t sound complicated enough! So what now? You need a new acronym. Also you need an acronym that is positive and doesn’t have the bad rep of SEO.

I have repurposed a few common acronyms with a positive or ironic vibe that could readily replace SEO. Here are the best ones in my opinion:

  1. LOL (love of links)
  2. ROFL (relationship optimization for links)
  3. UFO (user findability optimization)
  4. SEX (search engine experimentation)
  5. COMA (content marketing)
  6. people oriented optimization – POO
  7. OMG as in Online MarketinG

I understand that it will be difficult to rank for those as they get used by average people for different meanings but who cares?

Humor is always the best way to remember something that is inherently difficult to understand and memorize.

Do you want an alternative SEO definition you can actually remember?

This one works even without being funny: Search Easily Online. That’s what SEO experts help you to achieve.

SEO People Unite for the LOL!

It’s time to unite behind a common flag! After all we’re SEOs! We can rank for everything!

We will optimize our sites and get tons of links and ultimately outrank all the other sites.

I just wonder which of these ideas is really the best one. Which one do you prefer? Personally I tend to focus on people.

People oriented optimization is what SEO 2.0 is about at its core. I guess some people think that acronym stinks though!

At least we aren’t PIG‘s though, are we? Which acronym do you prefer instead of SEO? I for one rather prefer self-explanatory terms like findability.