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One day I entered the Google.com top 100 for the [seo blog]. It was a surprise! Why? Back then I did not optimize for that query and barely used the word “blog” at all. So I checked out the other…
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My legendary article on “10 Steps to Success on the ‘Net Without SEO” over at Google Blogoscoped sparked some debate. Among other points raised one dealt with the very question I asked myself back then! One guy asked me whether…
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Google needs SEO to rank on Google! Why? Let me explain. When I first published this post in 2007 a hugely popular Google optimization parody exploded on the Web. Nowadays we would say it went viral. It was titled: “What…
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When I started this blog in 2007 and called it “SEO 2.0” I thought: “Soon I will truly redefine SEO.” It was not just about an upgrade to version 2.0! “I will redefine SEO as a whole!“ Why? I wasn’t…
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* The SEO industry has adopted a special terminology. Some even might call it insider lingo, jargon or worse. It’s SEO slang that might get misunderstood by outsiders. Thus clients, website visitors or the general public often struggle to discover…