SEO 2.0

  • Image SEO for Photographers and Other Visual Artists

    Photographers and other visual artists have a magnificent tool to show off their work these days! It’s called the Internet. On the Web everybody loves great photos and artworks. Thus they spread basically by themselves. How to succeed as a…

  • Simple Image SEO Best Practices for Google Image Search Traffic

    It’s astonishing how simple image SEO for blogs was for many years. Yet it got way more complex by now. Can you still get image search traffic from Google? Is it even worth it? Yes and yes! Some simple image…

  • Social Media Best Practices: How to Serve Audience Interests

    This is part of a little series of posts about blogs, social media and search best practices. The article deals with “topical categorization” for social media audiences and beyond. In essence the post is not just about categories you assign…

  • UX/Usability Sins that Make me Bounce at any Rate!

    Bounce rate is the number or rather percentage of people who leave your site almost instantly after taking a quick look. People do not click or perform any other action on your site when they bounce! Make sure to lower…

  • The Best Ways To Lower Your Bounce Rate [CRO]

    * Every website or blog has a purpose! It can be it a sale, a subscription or simply conveying the message. Achieving this goal is called conversion. The process of doing it is the discipline of Conversion (Rate) Optimization or…