SEO 2.0

  • How to Feed Pandas, Penguins and People

    This post is not about cute animals. It’s about SEO for the people. When it comes to search a Panda and a Penguin are different types of Google updates or rather penalties. As of now they are part of Google’s…

  • Why I Banned Google on my Blog

    It’s 2026 and many big publishers consider blocking Google search bots. It’s not a new idea to me! I banned Google on my blog in 2012. Why? Isn’t it ironic for a self proclaimed SEO (as in “search engine optimization”)…

  • Ways of Writing for Subscribers: More of the Same but Better

    One day I realized that writing for social media sucks! Instead I focused on ways of writing for subscribers and other regular visitors. How to fulfill the needs of your regular readers? Ideally you know their main motivation for coming…

  • Reddit is on top of everybody’s search results nowadays. Yet it’s still mostly an English-language tool and the audience is largely American. The world is not just English-speaking though! The Internet has also other options in different languages. The more…

  • Why SEOs Fail on Social Media

    * Many search engine optimizers are still stuck in the past. These old school practitioners fail to adapt. They struggle with the new social media driven environment of Search Everywhere Optimization! They attempt to apply rules of the legacy Web…