SEO 2.0

  • The Best Ways To Lower Your Bounce Rate [CRO]

    * Every website or blog has a purpose! It can be it a sale, a subscription or simply conveying the message. Achieving this goal is called conversion. The process of doing it is the discipline of Conversion (Rate) Optimization or…

  • Quora for Business: Is the Q&A Site Worth the Effort?

    When Quora launched a huge corporation ruled the Q&A market. Quora defeated it within a few years. Nowadays it’s still one of the leading Q&A sites. Is it still worth it though in the AI age? Did Reddit steal the…

  • Your blog isn’t getting as many visitors as you’d like? You need a quick lesson in how people read on the Web! They don’t, they scan. Thus often size matters when blogging to get engagement. What size does matter blogging?…

  • SEO Activism: Detox Campaign by Greenpeace

    For years I’ve been a proponent of using SEO for more than just making money. You can’t just do business as usual when the planet and humanity with it goes down the drain. Yet SEO for activism still rarely happens.…

  • Niche Communities for Bloggers, Business People + Entrepreneurs

    Niche and topical communities are one of the most important pillars of a social SEO approach to audience building. Only by contributing to communities you are able to deeply connect with your peers and “prove your E-E-A-T“. These “engagers” you…