SEO 2.0

  • 7 Rules of Ethical SEO to Respect

    * Do you practice SEO? You probably do! Maybe without even knowing. Every time you publish something on the Web – think social media or your website – you do SEO! You probably consider headlines and keywords and want to…

  • It’s 2025 and Google attempts to fend off the AI crap flood using its E-E-A-T principles. Does covering the basics of the Google algo suffice though? Is it enough to be popular? I don’t think so. You have to go…

  • Is Commenting on Dofollow-Blogs a Link Building Strategy?

    * This post is about commenting on so called “dofollow-blogs”. Does commenting as a link building strategy make sense? Spoiler alert: it doesn’t in most cases. It’s not a real link building strategy to be honest. Yet it can make…

  • Can you replace SEO with (inbound) marketing? Hell no! Such a shortsighted idea! Hear me out! The idea might sound tempting though. Why? Can inbound marketing replace SEO? Inbound marketing can’t replace SEO. Neither can Why do I ask then?…

  • 7 SEO 2 Techniques Obama Used to Score on the Web

    What is SEO 2? It’s mostly content and social SEO. It’s not just about getting found on search engines or social media. It is a term that encompasses modern techniques of making a message heard online. It’s also any feasible…