SEO 2.0

  • How Green SEOs Can Save the World

    * When one of my favorite green blogs was looking for an SEO expert I was seriously tempted. Why not quit client work and focus on green SEO full time? After all I was an activist even before I started…

  • How to Feed Pandas, Penguins and People

    This post is not about cute animals. It’s about SEO for the people. When it comes to search a Panda and a Penguin are different types of Google updates or rather penalties. As of now they are part of Google’s…

  • Why I Banned Google on my Blog

    It’s 2026 and many big publishers consider blocking Google search bots. It’s not a new idea to me! I banned Google on my blog in 2012. Why? Isn’t it ironic for a self proclaimed SEO (as in “search engine optimization”)…

  • Ways of Writing for Subscribers: More of the Same but Better

    One day I realized that writing for social media sucks! Instead I focused on ways of writing for subscribers and other regular visitors. How to fulfill the needs of your regular readers? Ideally you know their main motivation for coming…

  • Reddit is on top of everybody’s search results nowadays. Yet it’s still mostly an English-language tool and the audience is largely American. The world is not just English-speaking though! The Internet has also other options in different languages. The more…