seo2.blog

SEO 2.0

  • How to Feed Pandas, Penguins and People

    * This post is not about cute animals. I’m not just an ethical SEO, I’m also vegan. It’s about SEO for the people. When it comes to search a Panda and a Penguin are different types of Google updates or…

  • How Link Building Really Works for SEO – By Attracting Links

    * I don’t write a lot about link building on SEO 2. Why? I did for many years. Usually I attempted to expand the concept to go beyond “building”. I questioned the premise of “manual link building” from day one.…

  • Are You Really a Content Marketer or Just an SEO?

    After the so called Google Penguin update many people in the SEO industry embraced content marketing. So far so good. In a way SEO was always about content. Why not name the game accordingly? Yes, true. Yet some of them…

  • How Relationship Building for SEO Works Without Link Begging

    It’s official: relationship building increasingly replaces link building in SEO. That’s truly amazing news! I’ve been preaching relationships for years before the approach arrived in the SEO mainstream. I’m glad it has. There is just one problem with relationship building…

  • Non-Google Link Building Beyond Search

    * It may be a surprise to you but link building has been thriving long before Google. When I went online and started publishing in 1997 Google didn’t even exist. Many search engines like already did but they didn’t take…