SEO 2.0

  • Do you get the SEO acronym? Even if you do, do you understand what SEO actually means? Once you grasped the definition of SEO you probably think it sucks! SEO has a bad rep for manifold reasons. Yet don’t fret!…

  • People often ask me: How can I promote my boring business? I cringe every single time and want to shout “you are not boring!” What they really mean is: I don’t want to create engaging content. In fact most businesses…

  • Can you replace SEO with (inbound) marketing? Hell no! Such a shortsighted idea! Hear me out! The idea might sound tempting though. Why? Can inbound marketing replace SEO? Inbound marketing can’t replace SEO. Neither can Why do I ask then?…

  • Many people argue that there is no single social media to go after for businesses trying to “join the conversation”. They’re right to some extent but I disagree nonetheless. There are just 3 social media sites you have to join…

  • There seems to exist a broad consensus that “content is king“. On the other hand Google requires quality content and as of 2025 even helpful content. Ever since the so called Panda or high quality update Google made quality content…