LOL: The Positive Brand of SEO!
SEO is a Problem – We Need a Solution
SEO is ugly. Why? I did not say this. Don’t kill the messenger! Most people who hear SEO think spam.
marketing is not SEO and can’t replace SEO. Also nobody wants to go the easy route and say findability!
After all clients would understand what’s going on and thus the magic of SEO would vanish.
There is only one solution to rebrand SEO in a positive manner! We need another acronym!
I have ruminated in my cave in the mountains for a few weeks and I have come up with the perfect solution!
We have to adopt an already existing acronym everybody knows. Also it has to be a very positive one.
SEO is Dead, Long Live LOL!
No, we can’t keep SEO and just attach an “2.0” or something!
We need something better! LOL! Yes. LOL as in Love of Links!
What is the most important thing both in SEO and SEO 2.0?
It’s the links. In SEO you would swap them or buy them. In SEO 2.0 you
- or simply get
them by building stronger real life connections or links with industry peers.
In any way it’s about links, love and relationships. Thus LOL is the one logical rebranding of SEO.
I hope many people in the LOL industry will join me and spread the gospel of LOL.
LOL can even include the black hat SEO aspect. You just explain it differently: “Lunatics Offering Links” for example.
In any case clients that is people who don’t get SEO also don’t get LOL so we can sell LOL to them for lots of money while findability and such crap could only bring meager revenue.
Thus from now on LOL is the new positive brand of SEO!
Why We Need LOL Instead of SEO
Still not convinced that we need to replace SEO? More experts agree on the bleak future of the SEO acronym:
- The Brand of SEO and the Trend of Inbound Marketing
- Nomenclature: The Industry Case For and Against SEO
- SEO is Just Marketing. Deal With It.
LOL is a funny suggestion. I’ve been preaching the virtues of making things findable, even have a lecture I give called “Improve the World: Make Things Findable” and while this may go against the flawed zero-sum thinking and I-have-a-secret-I-will-sell-you philosophy of many in search, it is more resilient since everyone can win more when people can find what they are looking for.
I don’t buy into the idea that we have to act as if we have some secret knowledge imparted to us by the divine web spirits in order to properly value our services. If a business owner or marketing manager can truly do their own SEO I say good for them. In most cases though, they can’t and they just end up making more work for us when they come to their senses. In another scenario, they may know how to do SEO but they don have time, so they seek a solution. This is why I think deep down we are all so OK with sharing our secrets on blogs and forums; we really aren’t all that worried of becoming replaceable.
SEO specialists must come down to earth and become from “unreplaceable” to “useful”.
LOL – beginning of 2.0 SEO philosophy
Yes its true that SEO is ugly, but if you practice LOL (Love of Links) then the chances are better to rank well.
[…] have written a satirical post on how LOL could replace SEO some time ago and OAO which originally means “over and out” reminded me of that. Coming […]