Do you remember the early James Bond movies?

There was always a bad guy mastermind in them.

The one with the white cat? Blofeld was his name.

Blofeld always aimed for global hegemony.

Do you want to become a popular blogger?

You must aim for world domination!

Imagine yourself to impersonate the typical villain 007 fights against.

What do you need to make a global audience aware of your evil plans?

Do not kill your target audience

I strongly recommend not to use nuclear weapons!

Most marketers talk about “target audiences”.

Yet you want to feed instead of targeting them.

Also refrain from using weapons of mass distraction the typical movie villain would use.

Do not just distract. Be helpful. Anticipate what they need.

You want to keep your audience and not to annihilate it!

You have to use techniques to capture the imagination of a global audience

that are less destructive while at the same time as spectacular.

Also remember that your message must spread globally.

In order to achieve this you have to take heed to several aspects of online publishing.

Most notably you have to break down barriers.

Here’s how to abolish borders and dominate the world using blogs!

Write in english

Language barriers suck. Write in English.

AI assisted translations get better. Yet what not talk to the world from the start?

This might be obvious to you when you already write in English

Or rather if you can only write in English in the first place.

For non-native speakers like myself it isn’t.

As you might know I live and work from Germany even though I’m not German myself.

I started blogging in German back in 2003. I covered

• art
• design
• trends

Germany is a very tough place to blog. The audiences are smaller by design.

Most people do not take blogs seriously and blogging is very limited due to laws similar to China.

For instance you are not allowed to blog anonymously anymore.

You are forced to give away your street address etc. so many bloggers have already been targeted by lawyers or some even by fascists.

A German court ruling even says that you are not allowed to publish comments on blogs.

You have to be manually checking comments for illegal activities like potential slander.

We have around 100 million potential readers who speak German.

Yet you only reach thousands when you’re lucky as a blogger.

People are very main stream here.

In German you won’t even reach the people a few miles away behind the border.

Why? Google heavily localizes searches from

• Austria
• Germany
• Italy
• Switzerland

Even though I live and work in Berlin geographically I’m just one hour away from Poland.

Nobody will read your blog in Poland when you write it in German despite that.

In case you want to write for a global audience you have to write in English first and foremost.

Other languages are nice to have additions.

Use plain English

Use simple words instead of cryptic language only experts get!

This might be evident too! Welcome Captain Obvious! He’s my favorite superhero.

Yet while most of you will imagine to write in plain English already most of you aren’t.

I did American Studies in college. Yet I had started learning English back in fifth grade.

Due to many years of practice of blogging my English is fine by now.

Yet I still I do not understand everything people write.

Plain English means you should use

• short sentences,
• simple words like do, have, is
• no idioms, “dark horse” is one, everybody will wonder why you write about horses
• no colloquial language, like with idioms, colloquial language is even more of a problem, a while ago I had to look up what “crack me up” means
• no omissions, instead of writing “hybrid” you have to write “hybrid car” as outside of the US most people won’t even know what a hybrid is

Read a novel by Paul Auster to see how plain English is used to convey complex meaning.

Enable translation

Encourage translation by writing in English!

Do so by blogging in plain English and expressing gratitude towards those who translate your postings.

Some of my posts have been translated in multiple languages and I am very proud of it.

The most popular post when it comes to translation was the SEO vs SEO 2 comparison.

It’s available in many languages, even very difficult or exotic ones:

• Chinese
• Russian
• Thai

to name just a few harder to learn languages.

Also use simple words to explain complex concepts so that translators do not nee a P.h.D

Or provide a link to Google Translate and similar services.

I often use it within Google Docs as the “translate document” feature.

Simple go to “Tools” in the top menu.

Many AI tools allow quite accurate translations by now.

When I let Facebook translate Hebrew into English it sounds fine.

When I do the same into German it sounds weird.

Use striking images

The use of striking images can effectively bridge any language barriers.

Adding images might be the most obvious thing but it also helps people who speak only basic English.

Having an attractive image in your post allows those who not really understand English to get intrigued.

They might wonder what it is about and translate it.

Just make sure to steer clear of some common pitfalls when selecting imagery.

Be open minded

The US and Iran agree on the death penalty and that nuclear weapons are vital for self defense.

Yet Iran and Iranians get vilified like no other population.

The propaganda reaches an extent I remember from my history lessons about world war II.

I do not buy into this.

Iranians are people like us or rather they are even more friendly than we are it seems.

Back in the days SEO 2 was twice on the front page of Iranian social news site “Balatarin“.

When you want to be read all over the world you can’t ignore the cultural differences.

Yet acknowledging that we are all part of the same human “race” also helps.

You have to be open minded enough to accept difference as something valuable.

Cover global topics

Choose topics that unite people all over the world.

Focus on things that matter all over the world.

• art
• images
• love
• space
• technology

and yes money are just a few of them.

I even sometimes “read” Iranian tech blogs.

Some global issues include hunger, ethics or Internet myths.

Use International social media

Do not limit yourself to English only social media.

On Anglo-Saxon social sites non-English sites tend to fail.

They get buried under all the English-speaking noise the majority of people and algorithms prefer.

We have very strong social media in Spanish or Polish and these will also feature English posts.

A front page appearance on Polish Wykop for instance can send thousands visitors your way.

Yet Poland has roughly a population of 40 million (I count poles abroad like myself too).

I didn’t even mention Polish Nasza Klasa social network yet!

Do not ignore the rest of the world while publishing online or blogging! It does not make sense.

The Internet is hailed as one of the positive driving forces of globalization.

Yet it’s becoming more and more nation or language oriented again

Gatekeepers like Google are promoting local results from each country.

You must be a citizen of the world to aim for world domination!

Conquer the world without nuclear weapons.

Fascinate the people with what matters most to them, universal human values.

Btw.: did you know that I will conquer the world and enslave the global population?

How? I will use my advanced SEO 2 hypnosis! Meeeooow!