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For many years SEO (Search Engine Optimization) has been perceived as different from SMO (Social Media Optimization). Both disciplines lived side by side and many practitioners specialized either in one or the other. Now it’s best to combine both! With…
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It’s astonishing how simple image SEO for blogs was for many years. Yet it got way more complex by now. Can you still get image search traffic from Google? Is it even worth it? Yes and yes! Some simple image…
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This is part of a little series of posts about blogs, social media and search best practices. The article deals with “topical categorization” for social media audiences and beyond. In essence the post is not just about categories you assign…
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* Content is not a one size fits all solution! For small business owners who can’t afford to become publishers there is a more viable approach to online visibility. It applies even more to activists, charities or non-profits! What else…
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Bounce rate is the number or rather percentage of people who leave your site almost instantly after taking a quick look. People do not click or perform any other action on your site when they bounce! Make sure to lower…