Blogging

  • Ways to Fight Back Content Thieves

    What’s wrong with content theft? It hurts the creators of the Web. It targets the most vulnerable. It takes away from artists, designers, photographers, writers! I’m not even talking about AI yet! Content thieves “make money online” off your content.…

  • Google Personal Search Social SEO Techniques

    Google personalizes search by default. What does this mean? You get different results than someone else. It has a major impact on SEO and beyond. People may even end up in a carefully curated filter bubble. Sure, you can depersonalize…

  • [Content SEO] Run DMC and Google Want You to “Keep it Fresh”

    * Are you spitting rhymes about gold chains and Adidas kicks? Or shaping your SEO and content strategy? One thing is for sure and essential… “Keepin’ it fresh.” Fresh content is current and engaging, and Google prefers that. It seems…

  • How to Create Evergreen Content: Preventing Decay Right from the Start

    When I started writing this blog in 2007 I didn’t plan for the long term. All that counted was now. It worked fine for a year or maybe even two. By now it means work though plus a risk of…

  • Rooaarr! How to Rise Above the Noise Blogging? Be Yourself!

    * We’re in the AI content flood era. So what? The noise level of the Web is overwhelming. Almost everybody uses so-called LLMs to publish and of course more. Thus there is a huge amount of noise out there. There…