SEO 2.0 Definitions: It’s about People, Self-Spreading and Being Reputable
SEO 2.0 doesn’t exist and I’m glad it doesn’t! OK, SEO 2.0 doesn’t exist according to Wikipedia. It existed, someone wrote an excellent article about it but the Wikipedia censors deleted it. I’m glad.
I prefer to spread the SEO 2.0 definition myself than letting a bunch of Wikipedia censors outrank me.
These – on a side note – even blandly admit in the censorship notes that they consider all SEO to be spam.
This post is not meant to whine about SEO 2.0 being censored on Wikipedia. Every Web-savvy individual by now knows how unreliable Wikipedia is.
How do people elsewhere define SEO 2.0?
I want to focus on new articles on SEO 2.0, especially on the spelled out or inherent SEO 2.0 definitions in these articles.
The longer I write about SEO 2.0, the better I understand it and the closer I get to a definition that makes sense.
While I’m not yet perfectly sure about the definition itself I’m quite certain what it is not though!
Let me link the new SEO 2.0 definitions that have been published elsewhere:
- The new Search Engine Optimization – SEO 2.0
- SEO: What’s Hot and What’s Not
- SEO 2.0 – SEOs are Marketers Too! | SEO.com
Before I comment on each definition let me summarize for the quick readers who just skim this:
SEO 2.0 is not Google SEO, a buzzword, a PPC Scheme. It’s the people’s SEO.
In the broadest sense SEO 2.0 as a term just describes a paradigm shift in SEO that took place when Web 2.0, social media and Universal Search appeared among others.
Other major developments that led to this shift were localized and personalized search results.
Apparently a lot has changed and the SEO industry had to adapt to the new situation. You can call it what you like but it did happen.
It still happens and thus we have to hive it a name as well. The easiest way to name it is: SEO 2.0
OK, so let’s see what the recent articles say about SEO 2.0 in detail.
#1 The new Search Engine Optimization – SEO 2.0
Tom Arah readily admits to revisit SEO after a few years of absence. While he gets the first paragraph right summarizing that “a whole lot changed” his conclusion is mostly wrong.
He rightly acknowledges that SEO 2.0 is not about tricking search engines anymore. Hallelujah! This should be the consensus by now.
Then he goes on to state that SEO 2.0 is basically about Google telling webmasters how to do basic SEO. No, it isn’t.
He errs as well in saying that SEO 2.0 is actually “new”. It wasn’t new in 2007 when I started this blog to cover it.
Also – in a bizarre twist – the Google SEO Starter Guide is the bible of SEO 2.0 according to Tom Arah. Sorry to disappoint you but you haven’t done your homework.
SEO 2.0 is not about Google SEO.
SEO 1.0 was. SEO 2.0 takes over the reigns from Google by ignoring it basically. I prefer to call that “SEO as a side effect”.
When you get popular on
- on the Web
Google basically can’t ignore that and you get links that push you at Google as well. At the same time you probably haven’t done much of any old school SEO.
#2 SEO: What’s Hot and What’s Not
Mihaela Lica attempts to address the fuzzy SEO 2.0 topic on Sitepoint. While the commentators mostly fail to grasp the concept she quite aptly describes and elaborates on it.
In her article she argues correctly that social networking sites are major SEO tools nowadays which is true both for SEO and SEO 2.0 practitioners.
She also mentions link baiting, one of the first SEO 2.0 tactics around. It has surfaced somewhere around 2004/5 already and its more recent extension, the so called viral marketing. That’s right.
While in 2005 you did a link bait to get links in large numbers form social news front page appearances. you nowadays try to create “viral content”.
Viral content spreads on social media like Twitter by itself. Lica also goes on to cover the so called long tail concept.
The long tail was one of the earliest SEO 2.0 definitions around, the Hittail definition from June 2006.
All in all Mihaela Lica gets all her points right. She doesn’t cover the whole scope of SEO 2.0 but who can in such a short blog post?
#3 SEO 2.0 – SEOs are Marketers Too! | SEO.com
David Malmborg of SEO.com very carefully explains why the SEO industry had to adapt in recent years.
The changes of the Internet landscape that led to the paradigm shift of SEO 2.0 have rarely been so well formulated in such a short post.
He goes on to declare that the most crucial aspect of SEO 2.0 is the reputation management part of it.
This may be overstated but reputation building is indeed the prerequisite of a successful SEO 2.0 strategy. You can’t succeed with people when they assume that you are a jerk.
I agree with Mr. Malmborg but I admonish you not to forget all other aspects of SEO 2.0 and not to solely concentrate on your reputation.
What do you think? Is SEO 2.0 still an actual buzzword or doesn’t it exist at all like some uninitiated assume? Add your own private SEO 2.0 definition now!
Last updated: July 13th, 2018. Clarified some sentences. Removed a broken link. Added white space.
Updated: November 3rd, 2017. Added teaser image. Updated: March 10th, 2017. Removed by no irrelevant “definition attempts.
Updated: March 29th, 2013: Removed broken links. Fixed some grammatical errors and added white space.