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What is one of the most popular ways to teach people? It’s by showing how to get things wrong or fail in other words. It’s not just about search engine optimization! The easiest way to show how something works seems…
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Back in 2007 Google outlawed paid links along many other “link schemes”. They also started penalizing sites for “unnatural links” later on. Thus they also created the problem of so-called “negative SEO”. The better term for it is Google sabotage…
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My legendary article on “10 Steps to Success on the ‘Net Without SEO” over at Google Blogoscoped sparked some debate. Among other points raised one dealt with the very question I asked myself back then! One guy asked me whether…
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When Wolfram Alpha first launched it was hyped as another “Google killer”. It’s allegedly a search engine. Given our modern terminology we could call it an answer engine. Yet it fails at both sadly. I tested it in 2026 again…
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* Content is not a one size fits all solution! For small business owners who can’t afford to become publishers there is a more viable approach to online visibility. It applies even more to activists, charities or non-profits! What else…