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* In the SEO industry agencies, experts and even bloggers have adopted a special mode of speech not to say slang that might be misunderstood by outsiders like clients, website visitors or the general public. To help you understand what…
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Some words are correct English yet nonetheless make your blog less trustworthy. Why? They have obviously negative or hidden meanings. In linguistics we call them connotations. These influence your readers inadvertently. Thus they damage trust in you and your blog…
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Nowadays content marketing or SEO is a must-have for everybody who has an online presence. Why? Google’s business model is to monetize third party content. So what? You need to “just create great content and they will come”. Who are…
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One day I was awestruck when I visited the site of most important German blogging conference re:publica. Why was I so flabbergasted? The re:publica site sold links. Paid links are frowned upon by Google since 2007! Google has repeatedly asked…
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* Bumblebee, can it fly or not? Is SEO (or Search Engine Optimization) a science? Obviously not. Why? Everybody can practice it! You don’t need a science degree. SEO is also not scientific in the sense that certain actions lead…