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One day I threatened Google with symbolic retaliation. Why? It was for their poor treatment of publishers and the open Web. Yet my idea back then was still somehow metaphorical. Fast forward a few years and there is a tool…
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* You may know it already: I started training parkour many years ago. So what? It made me not only 200% healthier over the years! It made me feel 10 years younger. Parkour also inspired me in other areas of…
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* This post is about commenting on so called “dofollow-blogs”. Does commenting as a link building strategy make sense? Spoiler alert: it doesn’t in most cases. It’s not a real link building strategy to be honest. Yet it can make…
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Some words are correct English yet nonetheless make your blog less trustworthy. Why? They have obviously negative or hidden meanings. In linguistics we call them connotations. These influence your readers inadvertently. Thus they damage trust in you and your blog…
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Nowadays content marketing or SEO is a must-have for everybody who has an online presence. Why? Google’s business model is to monetize third party content. So what? You need to “just create great content and they will come”. Who are…