Bullshit

  • What Guest Blogging and Blogger Outreach Actually Mean

    Nowadays content marketing or SEO is a must-have for everybody who has an online presence. Why? Google’s business model is to monetize third party content. So what? You need to “just create great content and they will come”. Who are…

  • One day I was awestruck when I visited the site of most important German blogging conference re:publica. Why was I so flabbergasted? The re:publica site sold links. Paid links are frowned upon by Google since 2007! Google has repeatedly asked…

  • * Bumblebee, can it fly or not? Is SEO (or Search Engine Optimization) a science? Obviously not. Why? Everybody can practice it! You don’t need a science degree. SEO is also not scientific in the sense that certain actions lead…

  • Why GEO Can’t Replace SEO

    Do you know what GEO is? You’re part of an elite minority! No? Then it’s not what you think it is. It is but also isn’t. In the realm of SEO, GEO is meant to replace it. It won’t work.…

  • Unnatural Links: What is the Meaning of the Google Term?

    * Google has been issuing “unnatural links” warnings for quite some time now. The messages usually mean that you got penalized on Google search. Thus you potentially lost your rankings on Google and traffic to your website. What else does…