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Do you think Google sucks? Yes. Google search is dying*. Why that? Ads, on-site features and AI take over gradually. In this post I reflect on how complex the Google search experience is nowadays. To solve the problem I will…
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You may have noticed the three links in the top menu of the seo2.blog homepage — blogging, social media + search. For several years this blog has focused on the three. Thus the three main categories are linked in the…
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As noted before on this blog many fonts including webfonts look fuzzy these days. That’s bad for readability and ultimately for your bottom line. Using just Helvetica and Arial won’t suffice anymore. You really have to use webfonts now. Sadly…
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* For a few years the consensus was “it’s about content length“. The longer the better it seems. Why? The main point of the content length advice is somewhat counter-intuitive. Let me summarize it! Then I will tell you what…
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What is SEO 2? It’s mostly content and social SEO. It’s not just about getting found on search engines or social media. It is a term that encompasses modern techniques of making a message heard online. It’s also any feasible…