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Simplicity is good for business. Why? It doesn’t matter whether we talk about Their focus differs substantially yet they have one thing in common: simplicity helps! How simplicity helps businesses Simplicity and simplifying the user interface or website improves the…
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Do you think Google sucks? Yes. Google search is almost dead*. Why that? Ads, on-site features and AI take over gradually. In this post I reflect on how complex the Google search experience is nowadays. To solve the problem I…
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* Back in 2008 I celebrated my first World Usability Day. How? By pointing out usability mistakes usability experts commit. I simply reviewed their website! In 2010 they still failed. Finally by 2015 they improved their user experience (UX). So…
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* One of the most important things on the Web is readability. Why? People who can’t even read your body text leave! Despite that to this day many still neglect it, even I often ask people to improve their readability…
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You may have noticed the three links in the top menu of the seo2.blog homepage — blogging, social media + search. For several years this blog has focused on the three. Thus the three main categories are linked in the…