UX

  • This is Why Google Search is Almost Dead* and How to Search Instead

    Do you think Google sucks? Yes. Google search is almost dead*. Why that? Ads, on-site features and AI take over gradually. In this post I reflect on how complex the Google search experience is nowadays. To solve the problem I…

  • Do Usability Experts Still Fail on the World Usability Day Website?

    * Back in 2008 I celebrated my first World Usability Day. How? By pointing out usability mistakes usability experts commit. I simply reviewed their website! In 2010 they still failed. Finally by 2015 they improved their user experience (UX). So…

  • You may have noticed the three links in the top menu of the seo2.blog homepage — blogging, social media + search. For several years this blog has focused on the three. Thus the three main categories are linked in the…

  • As noted before on this blog many fonts including webfonts look fuzzy these days. That’s bad for readability and ultimately for your bottom line. Using just Helvetica and Arial won’t suffice anymore. You really have to use webfonts now. Sadly…

  • * For a few years the consensus was “it’s about content length“. The longer the better it seems. Why? The main point of the content length advice is somewhat counter-intuitive. Let me summarize it! Then I will tell you what…