Simplicity is good for business. Why?

It doesn’t matter whether we talk about

• design
• user experience
• or search. 

Their focus differs substantially yet they have one thing in common: simplicity helps!

How simplicity helps businesses

Simplicity and simplifying the user interface or website improves the overall performance.

In modern SEO we do not focus solely on search engines or other media.

We optimize the overall search experience.

From this perspective

• design
• UX
• SEO

are all part of the same process and not different disciplines.

At the end of the day they all help – by way of simplicity – to get more business.

What do the experts say?

What do experts on those subjects say?

Let’s cite a few of them.

iA information architects explain:

Simple websites are easy to use, easy to understand, nice to look at.

Similarly Jakob Nielsen, the #1 authority when it comes to usability says:

Dialogues should not contain information which is irrelevant or rarely needed.

How does this apply in search, marketing and sales? The Harvard Business Review has it covered:

Many brands lead consumers down confusing purchase paths. The savviest ones simplify and personalize the route.

Keep it simple!

Stay focused.

Only add as much complexity as truly needed.