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* Many search engine optimizers are still stuck in the past. These old school practitioners fail to adapt. They struggle with the new social media driven environment of Search Everywhere Optimization! They attempt to apply rules of the legacy Web…
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* In this post I reveal the secret of SEO2! As of 2026 it’s rather known as “digital PR”. Yet I rather prefer the term “social SEO” by now. At the end of the day social media is about SEO…
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* Back in 2008 I celebrated my first World Usability Day. How? By pointing out usability mistakes usability experts commit. I simply reviewed their website! In 2010 they still failed. Finally by 2015 they improved their user experience (UX). So…
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How to get personal on Google? You don’t have to be rude! Algorithms adapt to your preferences and choices. Google also personalizes search results by default. What does this mean? You get different results than someone else. It has a…
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Diamond Skull by Damien Hirst.* Once in a while I check my social media feeds and see to my dismay another “SEO is dead” post. This type of “ragebait” gets spread every year at least a few times by now.…