Reputation

  • Quora for Business: Is the Q&A Site Worth the Effort?

    When Quora launched a huge corporation ruled the Q&A market. Quora defeated it within a few years. Nowadays it’s still one of the leading Q&A sites. Is it still worth it though in the AI age? Did Reddit steal the…

  • How Green SEOs Can Save the World

    * When one of my favorite green blogs was looking for an SEO expert I was seriously tempted. Why not quit client work and focus on green SEO full time? After all I was an activist even before I started…

  • Why SEOs Fail on Social Media

    * Many search engine optimizers are still stuck in the past. These old school practitioners fail to adapt. They struggle with the new social media driven environment of Search Everywhere Optimization! They attempt to apply rules of the legacy Web…

  • How to Promote Yourself on Social Media? The Secret of SEO2

    * In this post I reveal the secret of SEO2! As of 2026 it’s rather known as “digital PR”. Yet I rather prefer the term “social SEO” by now. At the end of the day social media is about SEO…

  • Do Usability Experts Still Fail on the World Usability Day Website?

    * Back in 2008 I celebrated my first World Usability Day. How? By pointing out usability mistakes usability experts commit. I simply reviewed their website! In 2010 they still failed. Finally by 2015 they improved their user experience (UX). So…