Reputation

  • Are you proud of what you do at work? Or is just a means to survive? “What if money was no object?” Would still do it? Consider this: The perhaps most important factor at work, independent of industry or kind…

  • * Many website owners and marketers still make that stupid mistake! They assume that self promotion is the best way to gain links and exposure on social media. You just dump your content on a social site and “done”. Most…

  • * For a few years the consensus was “it’s about content length“. The longer the better it seems. Why? The main point of the content length advice is somewhat counter-intuitive. Let me summarize it! Then I will tell you what…

  • 7 Rules of Ethical SEO to Respect

    * Do you practice SEO? You probably do! Maybe without even knowing. Every time you publish something on the Web – think social media or your website – you do SEO! You probably consider headlines and keywords and want to…

  • It’s 2025 and Google attempts to fend off the AI crap flood using its E-E-A-T principles. Does covering the basics of the Google algo suffice though? Is it enough to be popular? I don’t think so. You have to go…