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* Imagine you blog for a business with almost religious fervor! What would be the 10 commandments to abide by? Here are some suggestions informed by many years of business blogging myself! Whatever you do, you need passion! You have…
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What is a business model? No, it’s not a good looking man in a suit. It’s the way you actually make money as a company. For blogging it’s sometimes tricky. Why? Blogs usually do not earn revenue by themselves. Ads…
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* By now everybody and their aunt knows that headlines are the most important part of any article. The wrong headline can make the best piece of writing literally disappear within the permanent storm of content promotion. This has lead…
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Some words are correct English yet nonetheless make your blog less trustworthy. Why? They have obviously negative or hidden meanings. In linguistics we call them connotations. These influence your readers inadvertently. Thus they damage trust in you and your blog…
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Are SEO agencies flaunting a “Google Partner” badge legit? Yes and no. The Google Partner program actually exists. It’s not about SEO though. Yet Google also sells endorsements to SEO companies. Can you allege a special relationship to Google? You…