Definitions

  • How to Promote Yourself on Social Media? The Secret of SEO2

    * In this post I reveal the secret of SEO2! As of 2026 it’s rather known as “digital PR”. Yet I rather prefer the term “social SEO” by now. At the end of the day social media is about SEO…

  • Readability Advice: Lorem Ipsum Yourself! Design Content!

    * One of the most important things on the Web is readability. Why? People who can’t even read your body text leave! Despite that to this day many still neglect it, even I often ask people to improve their readability…

  • SEO Speak Translated: The Real SEO Glossary

    * The SEO industry has adopted a special terminology. Some even might call it insider lingo, jargon or worse. It’s SEO slang that might get misunderstood by outsiders. Thus clients, website visitors or the general public often struggle to discover…

  • [Content SEO] Run DMC and Google Want You to “Keep it Fresh”

    * Are you spitting rhymes about gold chains and Adidas kicks? Or shaping your SEO and content strategy? One thing is for sure and essential… “Keepin’ it fresh.” Fresh content is current and engaging, and Google prefers that. It seems…

  • How Link Building Really Works for SEO – By Attracting Links

    * I don’t cover link building on seo2.blog a lot. Why? It’s already more than enough. I did for many years. Usually I attempted to expand the concept to go beyond “building” links. Why? Attracting links is the way to…