Definitions

  • What Guest Blogging and Blogger Outreach Actually Mean

    Nowadays content marketing or SEO is a must-have for everybody who has an online presence. Why? Google’s business model is to monetize third party content. So what? You need to “just create great content and they will come”. Who are…

  • You certainly know the metaphor with the glass and the liquid. You don’t? Let me recount it: For some people the glass is half full and for others half empty. The trick is that both see the same glass and…

  • * Bumblebee, can it fly or not? Is SEO (or Search Engine Optimization) a science? Obviously not. Why? Everybody can practice it! You don’t need a science degree. SEO is also not scientific in the sense that certain actions lead…

  • What is the meaning of SEO 2.0? Are you looking for a SEO 2.0 definition? SEO 2.0 doesn’t exist and I’m glad it doesn’t! OK, SEO 2.0 doesn’t exist according to Wikipedia. It existed – someone wrote an article about…

  • Findability: New and Better SEO?

    What is findability? Is it just a synonym for SEO? Yes and no. Let’s find out how the findability concept evolved over the past 20+ years. use it to this day. How do I know? Simply by searching for it…