Definitions

  • * Bumblebee, can it fly or not? Is SEO (or Search Engine Optimization) a science? Obviously not. Why? Everybody can practice it! You don’t need a science degree. SEO is also not scientific in the sense that certain actions lead…

  • What is the meaning of SEO 2.0? Are you looking for a SEO 2.0 definition? SEO 2.0 doesn’t exist and I’m glad it doesn’t! OK, SEO 2.0 doesn’t exist according to Wikipedia. It existed – someone wrote an article about…

  • Findability: New and Better SEO?

    What is findability? Is it just a synonym for SEO? Yes and no. Let’s find out how the findability concept evolved over the past 20+ years. use it to this day. How do I know? Simply by searching for it…

  • Silly Marketers: SEO is for Vanity

    * Many marketers just don’t get it. Either they are ignorant, silly or worse. Usually I’m not bashing anybody. Yet sometimes a post makes me think that we are still on the early Web. As if social media were something…

  • SEO Has Evolved – It’s About Popularization

    * SEO is not the alpha and omega! It has evolved to become more than just search engine optimization. Also it’s not “just marketing“. You can optimize things without selling them on a market. SEO has progressed and advanced in…