Definitions

  • 7 Rules of Ethical SEO to Respect

    * Do you practice SEO? You probably do! Maybe without even knowing. Every time you publish something on the Web – think social media or your website – you do SEO! You probably consider headlines and keywords and want to…

  • In SEO Trust Matters: How to Build it then?

    Making your site more trustworthy for searchers and search engines benefits your business. Here’s how to build overall trust in your site. Sure, trust is not a new buzzword or concept. Thus it does not get the attention it deserves…

  • Is Topical Authority an SEO Hype or the AI Content Crap Savior?

    “Topical authority” sounds like another overused buzzword in the SEO community to wow peers and clients alike. Can it save us from AI crap?

  • Is Commenting on Dofollow-Blogs a Link Building Strategy?

    * This post is about commenting on so called “dofollow-blogs”. Does commenting as a link building strategy make sense? Spoiler alert: it doesn’t in most cases. It’s not a real link building strategy to be honest. Yet it can make…

  • Can you replace SEO with (inbound) marketing? Hell no! Such a shortsighted idea! Hear me out! The idea might sound tempting though. Why? Can inbound marketing replace SEO? Inbound marketing can’t replace SEO. Neither can Why do I ask then?…